Player profile
Contact details, language, market, preferences, verification status, loyalty level and activity history.
CRM Integration
CRM API Integration
APIACE helps connect player data, actions, audiences, personalised offers and communication channels in a unified customer-engagement system.
Profile
player data
Events
actions and payments
Channels
email, SMS and notifications
4
launch stages
Integration scope
From player action to message
Unified player profile
Contact details, language, currency, brand, market, verification status, loyalty level, consents, balance and activity history.
Player segments
Audiences based on activity, deposits, favourite products, value, risk and stage of the customer relationship.
Engagement scenarios
Registration, first deposit, bet, win, level achievement, declining activity and other player actions.
Communication channels
Email, SMS, push notifications, in-product messages, messengers and personalised offers.
Campaign results
Delivery, opens, clicks, player response, revenue, bonus costs and offer effectiveness.
Related areas
Player management, bonuses, reporting and materials for preparing CRM integration.
Overview
Unified data and communications
CRM receives current data about players, their actions, preferences and history of interaction with the product.
Based on this data, the operator creates audiences, launches personalised offers and measures which messages actually deliver results.
Player actions
Registration, login, deposit, withdrawal, bet, win, bonus receipt and status change.
Message delivery
Personalised offers, bonuses and notifications based on available channels and player consents.
What is included
What CRM integration includes
The work covers player profiles, event transfer, audience creation, communication launches and performance measurement.
Connection and data exchange
Obtain CRM access and agree the data scope, security rules and available actions.
Transfer player profiles, contact details, preferences, statuses, consents and activity history.
Transfer registrations, deposits, bets, winnings, bonuses and other significant events.
Handle repeated and delayed data, possible errors and restoration of data exchange.
For business
Welcome journeys, new-player onboarding, re-engagement and VIP customer management.
Player groups based on products, activity, payments, value, risk and stage of the brand relationship.
Personalised bonuses, cashback, free spins, free bets and loyalty programs.
Reports on delivery, response, revenue, bonus cost and player reactivation.
Message journey
How CRM works with a player
The core process covers profile updates, receipt of player actions, audience selection and result measurement.
01
Profile update
CRM receives contact details, language, brand, market, verification status, consents and important player attributes.
02
Receive an action
CRM receives a registration, deposit, gaming action, status change or another important event.
03
Select audience and offer
The player is added to the appropriate group, then the channel, offer, timing and sending restrictions are selected.
04
Measure the result
Delivery, opens, clicks, bonus use and subsequent player actions are included in reporting.
Communication automation
CRM capabilities
The feature set depends on communication channels, products, markets, consent rules, bonus systems and operator requirements.
Player profile
Contact details, language, currency, brand, country, loyalty level, verification status, consents and additional attributes.
Player segments
Audiences based on products, deposits, behaviour, value, risk, status and stage of the brand relationship.
Automated journeys
Trigger conditions, waiting periods, action sequences, frequency limits and journey completion.
Communication channels
Email, SMS, push notifications, in-product messages, messengers and personalised content blocks.
Personalised bonuses
Bonus awards, promo codes, free spins, free bets, cashback and usage tracking.
Loyalty and VIP
Levels, points, statuses, personalised terms, level transitions and additional privileges.
Consents and restrictions
Channel permissions, opt-outs, permitted sending times, market restrictions and protection against unwanted messages.
Campaign results
Delivery, opens, clicks, response, revenue, bonus cost, player reactivation and offer comparison.
Pre-launch verification
What is tested before launch
We test profiles, player actions, audiences, messages, consents, repeated data and reporting accuracy.
Player profiles
Duplicate profiles, contact changes, data merging, deletion and new registration.
Event ordering
Delayed and repeated actions, incorrect timestamps, missing data and duplicate processing.
Player segments
Adding and removing players, updating conditions and changing audience membership.
Message delivery
Successful delivery, failure, delay, fallback channel, retry and final status.
Consents and restrictions
Opt-out, permitted sending time, prohibited market, frequency cap and blocking a specific channel.
Results and reports
Opens, clicks, deposits, bets, bonus cost, revenue and attribution of the result to a specific offer.
Useful resources
CRM integration resources
Related sections help prepare the integration process, security, event transfer, error handling and testing of core scenarios.
Frequently asked questions
Questions about CRM integration
What does CRM integration include?
CRM receives player profiles and actions, creates audiences, launches personalised messages and bonuses, then shows the result of each campaign.
Can an external CRM be connected to an existing platform?
Yes. An external CRM can receive player data and actions, launch communications and send results back into platform reporting.
Which player actions are sent to CRM?
The set depends on the project: registration, login, identity verification, deposit, withdrawal, bet, win, bonus and loyalty-level changes.
Can CRM be connected to bonuses and player management?
Yes. CRM can use profile data, launch personalised bonuses and return award and usage results to consolidated reporting.
Related pages
Other player-management resources
Need to connect a CRM?
Tell us which CRM is used, what player data and actions need to be transferred, and which communication channels and bonuses are planned. APIACE will help define the integration scope and launch sequence.