Own brand
Domain, logo, visual style, interface, pages and user journeys.
White Label Solution
Your own White Label casino on a ready platform
APIACE helps launch a separate casino brand with a branded interface, game content, payments, player profiles, bonuses, reporting and team tools.
6
core products
Own brand
design and settings
Multi-market
languages and currencies
B2B
operator solution
Solution components
Everything required to launch a brand
Branded interface
Domain, logo, visual style, navigation, pages, languages, currencies and brand settings.
Gaming content
Game catalogue, providers, categories, collections and availability for selected markets.
Payments and balances
Deposits, payouts, local payment methods, currencies, fees and financial reconciliation.
Players and retention
Registration, profiles, bonuses, segments, limits, communications and activity history.
Management and reporting
Brand settings, staff roles, metrics, manual operations and activity history.
Related areas
Game content, payments, players, bonuses, reporting and launch preparation.
Overview
Fast casino launch under your own brand
White Label lets you use a ready foundation and focus on the brand, marketing, audience and day-to-day project operations.
Each brand gets its own domain, design, languages, currencies, game catalogue, payment methods, bonuses and operating rules for selected markets.
Ready foundation
Games, payments, players, bonuses, reporting and back office already work as one solution.
Multiple markets
Languages, currencies, catalogues, payment methods, limits and rules for individual countries.
Brand control
Staff roles, settings, metrics, manual operations, reports and activity history.
Solution components
What a White Label casino includes
The brand receives its own interface, product, payment and marketing settings on a shared ready platform.
Casino Game Aggregation
Providers, catalogue, categories, collections, availability, game rounds, bets and winnings.
Payment Gateway
Deposits, payouts, local payment methods, currencies, fees and financial reconciliation.
Player Management
Registration, profiles, balances, limits, segments and activity history.
Bonus System
Free spins, deposit bonuses, cashback, loyalty programs and promotional campaigns.
Reporting
Gaming, financial, payment, marketing and operational brand metrics.
Back Office
Brand settings, roles, products, limits, manual operations and metric monitoring.
Launch journey
From brand idea to first players
A ready platform is progressively configured into a standalone product with its own style, markets and rules.
01
Prepare the brand
Domain, visual style, languages, currencies, markets, pages and user journey.
02
Select products
Game catalogue, providers, payment methods, bonuses, player verification and additional services.
03
Test the project
Registration, payments, games, bonuses, localisation, notifications and core user journeys.
04
Launch and grow
Open the brand to the audience, run marketing campaigns, support players and monitor performance.
White Label capabilities
Key White Label solution capabilities
The setup depends on markets, brand positioning, product model and operator requirements.
Branding
Name, domain, logo, colours, typography, visual assets and communication style.
Interface and usability
Home page, catalogue, navigation, player account, payments, bonuses and mobile experience.
Localisation
Languages, currencies, time zones, data formats, content and market-specific settings.
Game catalogue
Providers, games, categories, collections, restrictions, priorities and country availability.
Payment methods
Deposits, payouts, local payment methods, limits, currencies and fees.
Marketing and retention
Segments, bonuses, campaigns, loyalty programs and personalised offers.
Verification and safer gambling
Player statuses, limits, self-exclusion, behaviour monitoring and responsible restrictions.
Team operations centre
Players, payments, products, bonuses, roles, brand settings, reports and activity history.
Launch stages
How a White Label casino is launched
Work begins with defining the brand and markets and ends with opening the project to the audience.
01
Brand and business model
Positioning, markets, languages, currencies, products, payments and day-to-day team operations.
02
Configure the platform
Domain, interface, catalogues, payment methods, roles, limits and bonus mechanics.
03
Scenario testing
Registration, player verification, deposits, payouts, games, bonuses, notifications and reports.
04
Launch and operations
Brand launch, performance monitoring, financial reconciliation, team support and project development.
Useful resources
Resources for preparing a White Label casino
Useful sections help define the launch sequence, project preparation, security and core user journeys.
Frequently asked questions
Questions about White Label casinos
What is included in a ready White Label solution?
The core setup includes player profiles, balances, payments, game content, bonuses, reporting and back office. The final configuration depends on the project.
Can the design and brand be fully customised?
Yes. A brand can use its own domain, logo, visual style, interface, content, languages and user journeys.
Can proprietary services be added?
Yes. The project can connect its own payment methods, analytics, support, communications and other internal tools.
Can a brand launch in multiple markets?
Yes. Each country can have separate languages, currencies, payment methods, catalogues, limits, legal text and marketing rules.
Related solutions
Other iGaming business models
Need to launch your own White Label brand?
Tell us about the markets, brand, languages, currencies, products, payments and team requirements. APIACE will help define the right solution scope and a structured launch plan.