Sports content
Sports, tournaments, teams, events, markets and outcomes are organised in one structure.
Sportsbook Solution
Sportsbook platform for Pre-match and Live
APIACE helps combine the sports feed, odds, bet placement, limits, settlement, payments, bonuses, reporting and team operations into one sportsbook business model.
6
core products
Pre-match
bets before the event
Live
in-play betting
B2B
operator solution
Solution components
Everything required for a sportsbook platform
Sports feed
Sports, tournaments, teams, events, markets, outcomes, results and current updates.
Odds
Margin, price changes, market availability, templates and manual management.
Limits and risks
Player, event and market restrictions, exposure control and additional review of large bets.
Bet settlement
Result processing, refunds, resettlements, cash out and balance updates.
Reporting
Bets, payouts, margin, players, events and key business metrics.
Related areas
Sportsbook, payments, players, bonuses, reporting and project management.
Overview
A unified sportsbook product model
A complete Sportsbook should guide the user consistently from choosing an event and odds through bet confirmation, result and payout.
The project can use a ready sportsbook solution, its own odds-management model or combine multiple sports-content providers.
Odds management
Margin, templates, market availability, delays and manual adjustments.
Risk control
Limits, event exposure, player behaviour and approval of large bets.
Settlement and history
Results, refunds, resettlements, payouts and a complete change history.
Solution components
What the Sportsbook solution includes
The sportsbook product works together with payments, player profiles, bonuses, reporting and back office.
Sportsbook product
Events, markets, outcomes, odds, Live updates, bet placement and settlement.
Payment Gateway
Deposits, payouts, payment methods, operation statuses and financial reconciliation.
Player Management
Registration, profiles, balances, limits, statuses and activity history.
Bonus System
Free bets, cashback, boosted odds, accumulator bonuses and loyalty programs.
Reporting
Bets, payouts, margin, exposure, players, events and financial metrics.
Back Office
Markets, limits, staff roles, risk rules, manual operations and project monitoring.
Bet journey
From event selection to winnings payout
Core products work together throughout the user journey.
01
Choose event
The player selects a sport, tournament, event, market and suitable odds.
02
Validate bet
Balance, limits, market availability, odds and permitted amount are checked.
03
Accept bet
The bet is confirmed, assigned an identifier and shown in the user's history.
04
Result and payout
After the event finishes, the result is settled and the player balance is updated.
Sportsbook capabilities
Key capabilities of a complete Sportsbook
The setup depends on project markets, sales channels, audience and the chosen odds-management model.
Sports feed
Schedule, events, statistics, markets, results and current statuses.
Pre-match
Bets before the event, outright markets, accumulators and system bets.
Live
In-play betting, fast markets, delays and availability control.
Odds and risk
Margin, limits, exposure, player profiles and manual approval of selected bets.
Bet slip
Singles, accumulators and system bets with potential-winnings calculation.
Cash out
Full or partial settlement of a bet before the event finishes.
Result settlement
Wins, losses, refunds, resettlements and decision history.
Retail locations
Cash desks, terminals, bet slips and one player profile for online and offline channels.
Launch stages
How Sportsbook launch works
Work begins by defining the product model and ends with opening Pre-match and Live to the audience.
01
Product concept
Define markets, sports, Pre-match, Live, retail channels, currencies, bonuses and risk rules.
02
Prepare the platform
Agree the sports feed, odds, bet journey, player balance and team operations.
03
Scenario testing
Test odds changes, market suspension, limits, cash out, refunds and resettlement.
04
Launch and grow
Open the product to the audience, monitor metrics and gradually expand markets.
Useful resources
Resources for preparing Sportsbook
Useful sections help define the launch sequence, project preparation, security and key user journeys.
Frequently asked questions
Questions about launching Sportsbook
Can Sportsbook be added to an existing online casino?
Yes. The sportsbook product can be connected to existing player profiles, balances, payments, bonuses, reporting and back office.
Are Pre-match and Live supported?
Yes. Markets, odds, delays, limits and settlement rules are configured separately for pre-event and in-play betting.
Can proprietary odds rules be used?
Yes. The operator can manage margin, limits, market availability, manual adjustments and approval of selected bets.
Can online betting and retail locations be combined?
Yes. Both channels can use one player profile, shared balance, limits, bet slips and consolidated reporting.
Related solutions
Other iGaming business models
Need to add Sportsbook to your platform?
Tell us about target markets, sports, Pre-match and Live, odds, limits, payments and the current project status. APIACE will help define the right solution scope and launch plan.