Sportradar Live Odds
Sportradar Live Odds help create a dynamic sports lobby with current matches, fast-changing events and constant opportunities to engage the audience. The product suits projects that need to strengthen the sportsbook’s live section, make in-play action more emotional and offer users a rich choice during a match.
What the project receives
Events as They Happen
The live section remains current throughout the match.
Dynamic Lobby
Major events and highlights change with the flow of play.
More Engagement
Users gain additional reasons to follow the match.
A Continuation of Pre-Match
The live format continues the sports journey after the event begins.
Sportradar Live Odds for a Dynamic Sportsbook
Sportradar Live Odds help create a standalone section with current matches, popular disciplines and a rich selection during events. The offering complements Unified Odds Feed, pre-match odds, managed trading, risk management and Custom Bet.
Current at Every Moment
The live lobby changes with the match and retains audience interest.
Continuing the Sports Journey
Users move from pre-match interest to events in real time.
Dedicated category
The live section gains its own structure, collections and prominent highlights.
How to Present Sportradar Live Odds
A strong live lobby is built around current matches, popular disciplines, key moments and clear event groupings. Users should immediately see what is happening now, choose the match that interests them and quickly move to a suitable option.
In Play Now
Current matches take centre stage in the live section.
Major Events
The most prominent games and tournaments become the main highlights.
Popular sports
Events are conveniently organised by sport and audience interests.
Key Moments
Important stages of a match help sustain emotional interest.
Featured Matches
Priority events receive their own prominent collection.
Mobile presentation
Major matches and options remain convenient on smaller screens.
From Choosing a Match to the Next Live Event
Users should immediately see current matches, understand the live section and quickly reach the event that interests them. Clear navigation, prominent sports highlights and regular lobby updates help make this journey consistent.
First Visit
Users see current matches, popular disciplines and major events.
Choosing a Match
Collections help users quickly move to the competition that interests them.
Choosing an Option
Clear presentation shortens the path to a suitable betting scenario.
Returning
New live events create constant reasons to open the section again.
Sportradar Live Odds in Product Campaigns
The offering is well suited to promoting current matches, major tournaments, popular sports and special live collections for different audience groups.
Matches Live Now
The most current events take centre stage in key areas.
Major Tournaments
Large competitions become standalone highlights in the live lobby.
Themed collections
Events are grouped by sport, tournament and audience interests.
A Live Offering to Strengthen the Sportsbook
Sportradar helps add a dynamic section with current matches and continuous updates to the sports lobby, maintaining audience interest throughout the event.
More activity
Live matches create additional reasons to interact with the product.
A Cohesive Sports Journey
Pre-match and live scenarios complement each other within the sportsbook.
Always Current
Current events regularly refresh the main lobby highlights.
Room for growth
New tournaments, disciplines and collections help develop the offering.
Ready to Add Sportradar Live Odds?
Tell us which markets the project serves, which sports matter to the audience and what role the live section should play in the overall lobby. We will prepare a suitable proposal structure.