Broad Sports Coverage
A unified offering helps cover popular sports, tournaments and events of different scales.
Providers / Sportradar
Sportradar for a Modern Sportsbook
Sportradar helps build a complete betting offering with a unified odds feed, managed trading, risk control, live and pre-match markets, and customisable Custom Bet combinations. The products can be brought together in a cohesive sportsbook and adapted for audiences across different markets.
6
product verticals
Unified Odds
unified sports market line
Managed Trading
day-to-day trading support
Custom Bet
custom combinations for players
Provider Products
Sportradar Product Areas
Unified Odds Feed
FOUNDATION
A unified odds feed for a broad sportsbook offering.
Managed Trading Services
Support for the betting line, markets and day-to-day Sportsbook team decisions.
Risk Management
Control of exposure and the resilience of the sports offering.
Live Odds
Dynamic markets for events taking place right now.
Pre-Match Odds
A pre-match line for the schedule and early audience interest.
Custom Bet
Custom combinations for a more engaging betting choice.
Overview
Sportradar Within a Sportsbook
Sportradar helps combine pre-match and live odds, trading support, risk management and customisable bets in one sportsbook. The provider can serve as the foundation of a Sportsbook or strengthen selected areas of an existing product.
Managed Trading
The team receives support for developing the betting line and working with sports markets day to day.
Pre-Match and Live
Upcoming and in-play events receive clear sections and prominent entry points.
The Sportsbook Is Built Around the Brand
Priority sports, markets, events and presentation formats are selected to suit the audience and the project’s positioning.
Products
Sportradar Products
Build a unified odds feed, add managed trading, risk control, live and pre-match markets, and customisable Custom Bet combinations.
KEY CATEGORY
Unified Odds Feed Sportradar
A unified line for sports sections, popular tournaments and the daily event calendar.
Sportradar Managed Trading Services
Support for the sports line and day-to-day decisions to help the Sportsbook develop sustainably.
Sportradar Live Odds
Dynamic markets for current matches, live sections and events attracting strong player interest.
Sportradar Risk Management
Control of exposure and offering resilience during periods of high audience activity.
Sportradar Pre-Match Odds
A pre-match line for early bet selection, schedules and themed collections.
Custom Bet Sportradar
Customisable combinations that broaden choice and create a more engaging user experience.
Capabilities
What a Project Gains with Sportradar
Sportradar products can be used as the foundation of a sports vertical or to strengthen an existing Sportsbook by expanding the line, developing the live section, controlling risk and offering players new betting formats.
Six Verticals
The line, trading, risk, live, pre-match and Custom Bet cover key Sportsbook scenarios.
Dynamic Presentation
Current matches, popular tournaments and prominent markets help retain audience attention.
A Cohesive Sportsbook
All product areas can be combined in a unified sportsbook with a clear user journey.
Audience Adaptation
Sports and display order can be tailored to user interests in each market.
Offering Structure
Events are organised by sport, tournament, pre-match, live and popularity.
Campaigns and Events
The offering suits major tournaments, matches of the day and special collections.
Performance Control
Metrics for product areas and markets help adjust Sportsbook priorities.
Continuous Activity
Pre-match and live events keep the offering active throughout the day.
How the Offering Works
How Sportradar Works Within a Project
The project defines Sportradar’s role within the overall Sportsbook structure, selects priority sports and creates a clear user journey from the schedule or live section to the selected market.
Building the Sportsbook
01Target markets, the audience and Sportradar’s place in the sports product are defined.
02Sports, tournaments, and pre-match and live areas are selected.
03Events are organised by section, schedule, popularity and promotional zone.
04Priorities are updated to reflect the calendar and audience interest.
User Journey
01The user opens a sports section, tournament or live lobby.
02The structure helps the user quickly select a match and market of interest.
03Custom Bet and additional options broaden the choice within an event.
04New matches and tournaments create regular reasons to return.
What to Define
What to Define Before Launching Sportradar
Before launch, define the markets, priority sports, the role of live and pre-match areas, the approach to trading, and the team that will develop the sportsbook.
Role in the Product
Whether Sportradar will form the foundation of the Sportsbook or strengthen selected areas of the existing offering.
Markets and Audience
Launch countries, popular sports and user interests in each market.
Betting Ranges
Suitable stake levels and sports markets for different audience segments.
Proposition Composition
The balance between pre-match, live, popular tournaments and customisable bets.
Promotions and Presentation
Sections, banners, schedules and campaigns for different sports events.
Responsible Team
Specialists in product, trading, risk, marketing and Sportsbook development.
Vertical Development
How the Sportradar Offering Develops
Work begins with defining the sports model and lobby structure, then moves to launching the offering, promotion and ongoing development of each area.
01
Concept
Define the markets, audience and Sportradar’s role within the Sportsbook.
02
Vertical Selection
Build the mix of sports, markets, and live and pre-match sections.
03
Launch Preparation
Check the offering structure, user journey and promotional materials.
04
Development
Update the proposition, launch campaigns and adjust the offering according to audience interest.
Ready to Add Sportradar?
Tell us which Sportradar products your Sportsbook needs, which sports matter to your audience, and what role live, pre-match and Custom Bet should play. We will prepare a suitable launch structure.