Custom Bet Sportradar
Sportradar Custom Bet helps make the sports offering more personalised and engaging by giving users additional selection scenarios within an event of interest. The product suits projects that need to diversify the sportsbook, strengthen the emotional connection with a match and create a prominent offering for audiences that value a more flexible sports experience.
What the project receives
More Selection Options
Users receive additional scenarios within an event of interest.
Personalised Sports Experience
The selection becomes more closely aligned with individual audience interests.
More Engagement
Additional options strengthen the emotional connection with the match.
Sportsbook Development
Custom Bet expands the classic pre-match and live offering.
Sportradar Custom Bet for a More Flexible Sportsbook
Sportradar Custom Bet helps create a standalone offering with additional selection scenarios within a sports event. It complements Unified Odds Feed, Managed Trading Services, Risk Management, Live Odds and Pre-match Odds, making the overall offering more diverse.
Selection Flexibility
Users receive more options within a match of interest.
Personal Interest
The sports experience becomes more closely aligned with individual preferences.
Dedicated category
Custom Bet receives its own structure, collections and highlights.
How to Present Sportradar Custom Bet
A strong Custom Bet offering is built around key matches, popular sports, prominent selection scenarios and clear event grouping. Users should quickly see the available options, choose a match of interest and move to a suitable selection without unnecessary searching.
Main matches
The most prominent events receive the central position in the offering.
Popular Sports
Events are conveniently divided by sport and audience interest.
Featured Scenarios
The most attractive options receive a separate prominent collection.
Pre-match Events
Upcoming matches help build user interest in advance.
Live events
Current matches continue the user journey through the live offering.
Mobile presentation
Key events and options remain easy to view on smaller screens.
From Match Selection to a Custom Scenario
Users should immediately see suitable events, understand the available options and quickly move to a scenario of interest. Clear navigation, prominent collections and consistent presentation make this journey simple and engaging.
First Look
Users see popular sports, key matches and available scenarios.
Choosing an event
Collections help users quickly move to a match or tournament of interest.
Choosing a Scenario
Clear presentation shortens the path to a suitable option.
Returning
New matches and collections create regular reasons to reopen the section.
Sportradar Custom Bet in Product Campaigns
The offering is well suited to promoting key matches, popular sports, personalised scenarios and special collections for audiences that value a more flexible sports experience.
Key Events
The most prominent matches receive central placement in key areas.
Popular Scenarios
The most attractive options become standalone highlights.
Themed collections
Events are grouped by sport, tournament and audience interests.
Personalised Scenarios for Sportsbook Development
Sportradar helps add a more flexible selection format to the sports offering, expanding the user experience and making events more prominent for different audience groups.
Greater engagement
Additional scenarios strengthen interest in the selected match.
Offering Variety
Custom Bet complements the classic pre-match and live sections.
Personalised Approach
Users receive more options aligned with their interests.
Room for growth
New events and collections help develop the offering regularly.
Ready to Add Sportradar Custom Bet?
Tell us which markets the project serves, which sports matter to the audience and what role Custom Bet should play in the overall offering. We will prepare a suitable proposal structure.