Sportradar Live Odds
Sportradar Live Odds help create a dynamic sports lobby with current matches, rapidly changing events and constant opportunities to engage the audience. The product suits projects that want to strengthen the Live section of the sportsbook, make in-play viewing more engaging and offer users a broad range of choices during a match.
What the project gets
Events as They Happen
The Live section stays current throughout the match.
Dynamic Lobby
Key events and highlights change with the flow of the game.
More Engagement
Users gain additional reasons to follow the match.
Extending Pre-match
The Live format continues the sports journey after the event begins.
Sportradar Live Odds for a Dynamic Sportsbook
Sportradar Live Odds help create a standalone section with current matches, popular sports and a broad range of options during events. The offering complements Unified Odds Feed, Pre-match Odds, Managed Trading, Risk Management and Custom Bet.
Real-Time Relevance
The Live lobby changes with the flow of the match and maintains audience interest.
Continuing the Sports Journey
Users move from pre-match interest to in-play events.
Standalone category
The Live section gains its own structure, collections and prominent highlights.
How to Present Sportradar Live Odds
A strong Live lobby is built around current matches, popular sports, key moments and clear event grouping. Users should immediately see what is happening now, choose the match they are interested in and quickly move to the appropriate option.
Live Now
Current matches receive a central place in the Live section.
Key Events
The most prominent games and tournaments become the main highlights.
Popular Sports
Events are conveniently grouped by sport and audience interests.
Key Moments
Important stages of a match help maintain emotional interest.
Featured Matches
Priority events receive their own prominent collection.
Mobile Presentation
Key matches and options remain convenient on smaller screens.
From Choosing a Match to the Next Live Event
Users should immediately see current matches, understand the structure of the Live section and quickly move to the event they are interested in. Clear navigation, prominent sports highlights and regular lobby updates help make this journey consistent.
First look
Users see current matches, popular disciplines and key events.
Choosing a Match
Selections help users quickly move to the competition they are interested in.
Choosing an Option
Clear presentation shortens the path to the appropriate betting scenario.
Returning
New Live events create constant reasons to open the section again.
Sportradar Live Odds in Product Campaigns
The offering is convenient for promoting current matches, major tournaments, popular sports and special Live collections for different audience groups.
Matches Live Now
The most current events receive a central place in key areas.
Major Tournaments
Major competitions become standalone highlights in the Live lobby.
Themed collections
Events are grouped by sport, tournament and audience interests.
A Live Offering to Strengthen the Sportsbook
Sportradar helps add a dynamic section with current matches and continuous updates to the sports lobby, maintaining audience interest throughout the event.
More Activity
Live matches create additional opportunities to interact with the product.
A Cohesive Sports Journey
Pre-match and Live scenarios complement each other within the sportsbook.
Continuous Relevance
Current events regularly refresh the main lobby highlights.
Room for growth
New tournaments, sports and collections help develop the offering.
Ready to Add Sportradar Live Odds?
Tell us which markets the project operates in, which sports matter to the audience and what role the Live section should play in the overall lobby. We will prepare a suitable proposal structure.