Custom Bet Sportradar
Sportradar Custom Bet helps make the sports lobby more personal and engaging by offering users additional selection scenarios within the event they are interested in. The product suits projects that want to diversify the sportsbook, strengthen the emotional connection with a match and create a prominent offering for audiences that value a more flexible sports experience.
What the project gets
More Selection Options
Users get additional scenarios within the event they are interested in.
Personal Sports Experience
Selection becomes more closely aligned with individual audience interests.
More Engagement
Additional options strengthen the emotional connection with a match.
Sportsbook Development
Custom Bet expands the classic pre-match and Live lobby.
Sportradar Custom Bet for a More Flexible Sportsbook
Sportradar Custom Bet helps create a standalone offering with additional selection scenarios within a sports event. It complements Unified Odds Feed, Managed Trading Services, Risk Management, Live and Pre-match Odds, making the overall lobby more varied.
Selection Flexibility
Users get more options within the match they are interested in.
Personal Interest
The sports experience becomes more closely aligned with individual preferences.
Standalone Category
Custom Bet gets its own structure, collections and highlights.
How to Present Sportradar Custom Bet
A strong Custom Bet lobby is built around major matches, popular sports, prominent selection scenarios and clear organisation of events. Users should quickly see the available options, choose the match they are interested in and move to the right option without unnecessary searching.
Major Matches
The most prominent events receive the central position in the lobby.
Popular Disciplines
Events can be conveniently divided by sports and audience interests.
Featured Scenarios
The most attractive options receive a separate prominent collection.
Pre-match Events
Upcoming matches help build user interest in advance.
Live Events
Current matches continue the user journey in live play.
Mobile Presentation
Major events and options are easy to view on smaller screens.
From Match Selection to a Personal Scenario
Users should immediately see suitable events, understand the available options and quickly move to the scenario they are interested in. Clear navigation, prominent collections and consistent presentation help make this journey simple and engaging.
First Look
Users see popular sports, major matches and available scenarios.
Choosing an Event
Collections help users quickly move to the match or tournament they are interested in.
Scenario Selection
Clear presentation shortens the path to the right option.
Returning
New matches and collections create regular reasons to open the section again.
Sportradar Custom Bet in Product Campaigns
The offering is convenient for promoting major matches, popular sports, personal scenarios and special collections for audiences that value a more flexible sports experience.
Major Events
The most prominent matches receive a central place in key areas.
Popular Scenarios
The most attractive options become standalone highlights.
Thematic Collections
Events are grouped by sport, tournament and audience interests.
Personal Scenarios for Sportsbook Development
Sportradar helps add a more flexible selection format to the sports lobby, expanding the user experience and making events more prominent for different audience groups.
More Engagement
Additional scenarios strengthen interest in the selected match.
Lobby Variety
Custom Bet complements classic pre-match and Live sections.
Personal Approach
Users get more selection options based on their own interests.
Room for growth
New events and collections help develop the offering regularly.
Ready to add Sportradar Custom Bet?
Tell us which markets the project operates in, which sports matter to the audience and what role Custom Bet should play in the overall lobby. We will prepare a suitable proposal structure.