Broad Sports Line
A unified offering helps cover popular sports, tournaments and events of different scales.
Providers / Sportradar
Sportradar for a Modern Sportsbook Showcase
Sportradar helps build a complete betting offering with a unified odds line, managed trading, risk control, live and pre-match markets, and personalised Custom Bet wagers. Products can be combined into a coherent sportsbook showcase and adapted for audiences across different markets.
6
product verticals
Unified Odds
unified line of sports markets
Managed Trading
support for daily trading
Custom Bet
personalised combinations for players
Provider products
Sportradar Verticals
Unified Odds Feed
FOUNDATION
A unified odds line for a broad sportsbook showcase.
Managed Trading Services
Support for the line, markets and day-to-day Sportsbook team decisions.
Risk Management
Control of exposure and the resilience of the sports offering.
Live Odds
Dynamic markets for events taking place right now.
Pre-match Odds
A pre-match line for schedules and early audience interest.
Custom Bet
Personalised combinations for a more engaging betting choice.
Overview
Sportradar in the Sportsbook Structure
Sportradar helps combine pre-match and live odds, trading support, risk management and personalised bets in one sportsbook showcase. The provider can be used as the foundation of a Sportsbook or to strengthen selected areas of an existing product.
Managed Trading
The team receives support for developing the line and working with sports markets every day.
Pre-match and Live
Upcoming and current events receive clear sections and prominent entry points.
The Sportsbook Showcase Is Built for a Specific Brand
Priority sports, markets, events and presentation formats are selected according to the audience and project positioning.
Products
Sportradar Products
Build a unified odds line, add managed trading, risk control, live and pre-match markets, and personalised Custom Bet wagers.
KEY VERTICAL
Unified Odds Feed Sportradar
A unified line for sports sections, popular tournaments and the daily event calendar.
Sportradar Managed Trading Services
Support for the sports line and day-to-day decisions for sustainable Sportsbook development.
Sportradar Live Odds
Dynamic markets for current matches, Live sections and events with high player interest.
Sportradar Risk Management
Control of exposure and offering resilience during periods of high audience activity.
Sportradar Pre-match Odds
A pre-match line for early betting choices, schedules and themed selections.
Custom Bet Sportradar
Personalised combinations that expand choice and create a more engaging user experience.
Capabilities
What the Project Gets with Sportradar
Sportradar products can be used as the foundation of the sports vertical or to strengthen an existing Sportsbook: expand the line, develop the Live section, control risks and offer players new betting formats.
Six Verticals
The line, trading, risk, Live, pre-match and Custom Bet cover key Sportsbook scenarios.
Dynamic Presentation
Current matches, popular tournaments and prominent markets help maintain audience attention.
Coherent Sportsbook
All verticals can be combined into a unified sportsbook showcase with a clear user journey.
Audience Adaptation
Sports and display order can be adapted to user interests in each market.
Showcase Structure
Events are organised by sport, tournament, pre-match, Live and popularity.
Campaigns and Events
The offering suits major tournaments, matches of the day and special selections.
Performance Control
Metrics across verticals and markets help adjust priorities in the sportsbook showcase.
Continuous Activity
Pre-match and Live events maintain a rich offering throughout the day.
How the Showcase Works
How Sportradar Works within the Project
The project defines the role of Sportradar in the overall Sportsbook structure, selects priority sports and creates a clear user journey from the schedule or Live section to the selected market.
Building the Sportsbook
01Target markets, the audience and the role of Sportradar in the sports product are defined.
02Sports, tournaments, pre-match and Live verticals are selected.
03Events are organised by sections, schedule, popularity and promotional zones.
04Priorities are updated based on the calendar and audience interest.
User Journey
01The user opens a sports section, tournament or Live showcase.
02The structure helps the user quickly choose a match and relevant market.
03Custom Bet and additional options expand the choice within an event.
04New matches and tournaments create regular reasons to return.
What to Define
What to Define before Launching Sportradar
Before launch, it is important to define the markets, priority sports, the role of Live and pre-match verticals, the trading approach and the team that will develop the sportsbook showcase.
Role in the Product
Whether Sportradar will form the foundation of the Sportsbook or strengthen selected areas of the existing showcase.
Markets and Audience
Launch countries, popular sports and user interests in each market.
Betting Ranges
Suitable betting levels and sports markets for different audience segments.
Offering Composition
The balance between pre-match, Live, popular tournaments and personalised bets.
Promotion and Presentation
Sections, banners, schedules and campaigns for different sports events.
Responsible Team
Specialists in product, trading, risk, marketing and Sportsbook development.
Vertical Development
How the Sportradar Vertical Develops
Work starts by defining the sports model and showcase structure, then moves to launching the offering, promotion and ongoing development of the verticals.
01
Concept
We define the markets, audience and role of Sportradar within the Sportsbook.
02
Vertical Selection
We define the mix of sports, markets, Live and pre-match sections.
03
Launch Preparation
We check the showcase structure, user journey and promotional materials.
04
Development
We update the offering, launch campaigns and refine priorities according to audience interest.
Ready to Add Sportradar?
Tell us which Sportradar products your Sportsbook needs, which sports matter to your audience and what role Live, pre-match and Custom Bet should play. We will prepare a suitable launch structure.