BETBY / Esportsbook

BETBY Esportsbook

BETBY Esportsbook helps create a dedicated showcase around popular gaming disciplines, tournaments and live events. The product suits projects that need to engage a young digital audience, maintain a fast pace of updates and develop esports as a prominent part of the broader betting offering.

BETBY Overview
Esports
a dedicated esports offering
Live
tournaments and live events
Digital
a showcase for a young audience
Product overview

BETBY Esportsbook for a digital audience

BETBY Esportsbook helps create a separate product area alongside the traditional Sportsbook. The showcase brings together popular gaming disciplines, major championships and live events, creating regular reasons to return to the brand.

Recognisable disciplines

Popular gaming categories help capture audience attention quickly.

Dynamic presentation

Current events and tournaments maintain a fast pace across the showcase.

A distinct audience

Esports broadens the sports product and strengthens engagement with digital users.

Esports showcase

How to present BETBY Esportsbook

A strong esports showcase is built around popular disciplines, upcoming events, prominent tournaments and clear collections. Users should quickly see the match they want, choose the right game and move to the event without a lengthy search.

Leading events

The most anticipated matches receive a central position in the showcase.

Gaming disciplines

Events are conveniently organised by game, tournament and region.

Live events

Current matches maintain momentum and regular audience activity.

Major tournaments

Major championships become distinct highlights within the project.

Mobile lobby

Key events and categories remain convenient on small screens.

Themed collections

Matches can be grouped by discipline, team and tournament series.

Player journey

From choosing a discipline to the next tournament

Users should immediately understand the section structure, see current matches and quickly move to the event that interests them. Clear navigation and regular calendar updates help them return to favourite games, teams and championships.

01

Exploring the showcase

Players see the events of the day, popular disciplines and major tournaments.

02

Choosing a game

Categories help users quickly find the right discipline or championship.

03

Moving to an event

Prominent cards and clear highlights simplify selection.

04

Returning

New matches and tournament series create reasons to open the section again.

Promotion

BETBY Esportsbook in tournament campaigns

The offering is well suited to promoting major championships, popular gaming disciplines, matches featuring well-known teams and events that matter in specific markets.

Major championships

Leading tournaments become a natural foundation for advertising campaigns.

Popular sports

The most popular games receive dedicated areas and collections.

Teams and matches

Prominent competitors and major rivalries strengthen audience interest.

Value for the project

An esports offering for broader brand reach

BETBY helps create a dedicated esports showcase that can be developed through new disciplines, major tournaments, themed collections and regular campaigns for a digital audience.

A new audience segment

Esports helps engage users who are interested in gaming disciplines.

Ongoing calendar

Matches and tournaments create regular reasons to return.

Complementing Sportsbook

The esports area broadens the overall betting offering of the brand.

Room for promotion

The showcase suits tournaments, collections and themed campaigns.

Ready to add BETBY Esportsbook?

Tell us which markets the project operates in, which gaming disciplines matter to the audience and what role esports should play alongside the main Sportsbook. We will prepare a suitable proposal structure.

BETBY Overview