BETBY / Sportsbook

Sportsbook BETBY

BETBY Sportsbook creates a standalone sports category with a prominent events lobby, popular disciplines and regular reasons to return to the brand. The product suits projects that want to develop betting for different markets, strengthen major tournaments and maintain audience interest throughout the sports season.

BETBY Overview
Sportsbook
standalone betting category
Live
matches and events in real time
Markets
a lobby for different audiences
Product overview

BETBY Sportsbook for developing the sports category

BETBY Sportsbook creates a standalone sports area within a brand or forms the foundation of a separate betting project. The lobby brings together popular sports, major tournaments and real-time events, creating a steady flow of reasons for audiences to return.

Broad sports choice

Different sports and competitions help suit the interests of several audience segments.

Clear presentation

Leading events and categories remain prominent on smartphones and computers.

Regular activity

Matches and tournaments create new reasons to return throughout the day.

Sports lobby

How to present BETBY Sportsbook

A strong sports lobby is built around leading events, popular sports, prominent tournaments and clear collections. Users should quickly see the match of interest, choose the right category and move to the event without a lengthy search.

Leading events

The most anticipated matches receive central placement in the sports lobby.

Sports

Events are conveniently separated by sport, tournament and region.

Live events

Current matches maintain momentum and regular audience activity.

Major tournaments

Leading competitions become standalone highlights within the project.

Mobile lobby

Key events and categories remain convenient on small screens.

Local collections

Teams and leagues popular in a specific region receive dedicated placement.

Player journey

From choosing a sport to the next event

Users should immediately understand the section structure, see current matches and move quickly to the event of interest. Clear navigation and regular calendar updates help them return to favourite sports, tournaments and teams.

01

Discovering the lobby

Players see today’s events, popular sports and leading tournaments.

02

Choosing a competition

Categories help users find the right league, championship or match quickly.

03

Moving to an event

Prominent cards and clear highlights simplify selection.

04

Returning

New matches and sporting seasons create reasons to open the section again.

Promotion

BETBY Sportsbook in sports campaigns

The betting category can be used to promote major tournaments, seasonal competitions, leading matches and events that matter to individual markets.

Major tournaments

Leading sporting events become a natural foundation for promotional campaigns.

Seasonal activity

The competition calendar helps maintain interest throughout the season.

Local highlights

Popular teams and leagues receive dedicated placement in promotion.

Value for the project

A sports category for audience growth

BETBY helps create a standalone betting lobby that can be developed through new sports, popular tournaments, local collections and regular campaigns around the sporting calendar.

Standalone product area

Sportsbook receives its own navigation and a prominent role within the brand.

Market adaptation

Collections can be adapted to sports popular in a particular country.

Regular reasons to return

Matches, tournaments and seasons maintain ongoing audience interest.

Room for promotion

The lobby suits banners, collections and themed campaigns.

Ready to add BETBY Sportsbook?

Tell us which markets the project operates in, which sports matter to the audience and what role Sportsbook should play in the overall product system. We will prepare a suitable offer structure.

BETBY Overview