BETBY Esportsbook
BETBY Esportsbook helps create a dedicated lobby around popular gaming disciplines, tournaments and live events. The product suits projects that want to engage a young digital audience, maintain a fast pace of updates and develop esports as a prominent part of the wider betting offering.
What the project receives
Esports lobby
Popular games, tournaments and events are organised into a clear structure.
Fast event pace
Regular matches maintain momentum and sustained audience interest.
Tournament campaigns
Major championships become the basis for prominent promotion.
New audience development
Esports helps expand the reach of the sports brand.
BETBY Esportsbook for digital audiences
BETBY Esportsbook helps create a separate product area alongside the traditional Sportsbook. The lobby brings together popular gaming disciplines, major championships and live events, creating regular reasons to return to the brand.
Recognisable disciplines
Popular gaming categories help capture audience attention quickly.
Dynamic presentation
Current events and tournaments maintain a fast-paced lobby.
Distinct audience
Esports expands the sports product and strengthens engagement with digital users.
How to present BETBY Esportsbook
A strong esports lobby is built around popular disciplines, upcoming events, prominent tournaments and clear collections. Users should quickly see the match that interests them, choose the relevant game and reach the event without a lengthy search.
Main events
The most anticipated matches receive a central position in the lobby.
Gaming disciplines
Events are clearly divided by game, tournament and region.
Live events
Current matches maintain pace and regular audience activity.
Major tournaments
Major championships become distinct highlights within the project.
Mobile display
Key events and areas remain convenient on smaller screens.
Themed collections
Matches can be grouped by discipline, team and tournament series.
From choosing a discipline to the next tournament
Users should immediately understand the section structure, see current matches and quickly reach the event that interests them. Clear navigation and regular calendar updates encourage them to return to favourite games, teams and championships.
Exploring the showcase
Players see the events of the day, popular disciplines and major tournaments.
Choosing a game
Clear categories help users quickly find the required discipline or championship.
Moving to the event
Prominent cards and clear emphasis simplify selection.
Returning
New matches and tournament series provide reasons to open the section again.
BETBY Esportsbook in tournament campaigns
The vertical is well suited to promoting major championships, popular gaming disciplines, matches involving recognised teams and events that matter in individual markets.
Major championships
Major tournaments become a natural basis for advertising campaigns.
Popular disciplines
The most in-demand games receive dedicated areas and collections.
Teams and matches
Prominent participants and major rivalries strengthen audience interest.
An esports vertical for expanding the brand
BETBY helps create a dedicated esports lobby that can be developed through new disciplines, major tournaments, themed collections and regular campaigns for digital audiences.
New audience segment
Esports helps engage users who are interested in gaming disciplines.
Continuous calendar
Matches and tournaments create regular reasons to return.
Sportsbook extension
The esports area expands the overall betting offering of the brand.
Space for promotion
The lobby is suitable for tournaments, collections and themed campaigns.
Ready to add BETBY Esportsbook?
Tell us which markets the project operates in, which gaming disciplines matter to the audience and what role esports should play alongside the main Sportsbook. We will prepare a suitable proposal structure.