Four Key Categories
Sportsbook, Esportsbook, Betting Platform and Odds Feed cover the core parts of a modern sports product.
Providers / BETBY
BETBY for Sports Betting
APIACE helps combine the BETBY Sportsbook, esports category, Betting Platform and odds feed within one product system. Traditional sport and esports receive independent lobbies, a unified brand approach and room for development across different markets.
4
product areas
Sportsbook
traditional sport
Esports
esports events
Odds
odds line
Provider Products
BETBY Sports Ecosystem
Betting Platform
PROJECT FOUNDATION
The central foundation for sports betting, events, markets and brand development in selected markets.
Sportsbook
A sports lobby for popular competitions, different betting markets and regular audience activity.
Esportsbook
An independent esports category for matches, tournaments and audiences interested in digital sports disciplines.
Odds Feed
A line of sports markets and odds for expanding an in-house betting product.
Overview
BETBY for Sport and Esports
BETBY suits projects that need to develop a traditional Sportsbook and an esports category within one brand. The Betting Platform forms the foundation, while the odds feed helps expand the in-house sports offering.
Two Sports Audiences
Traditional sport and esports can be developed as independent categories with different presentation and a unified brand approach.
Foundation for Growth
The project can begin with the main sports product and strengthen individual categories as the audience develops.
Traditional Sport and Esports Are Better Separated
Independent lobbies support more precise work with different interests, events and user habits.
Products
BETBY Products
Build your own configuration from Sportsbook, the esports category, Betting Platform and Odds Feed.
BETBY Betting Platform
The foundation of a sports project for events, betting lines, different markets and brand development.
Sportsbook BETBY
A sports lobby for popular competitions, events and different bet types.
BETBY Esportsbook
A separate category for esports matches, tournaments and audiences interested in digital sports disciplines.
BETBY Odds Feed
A line of sports markets and odds for developing an in-house betting product.
Ecosystem
Four Categories in One Sports System
BETBY connects traditional sport, esports and an odds line within one product model. The Betting Platform forms the foundation, Sportsbook covers traditional competitions, the esports category serves a digital audience and the Odds Feed expands the offering.
Betting Platform
Combines the core sports-product categories within one complete structure.
Sportsbook
Creates a lobby for traditional competitions, events and betting.
Esports
Creates an independent section for digital disciplines, matches and tournaments.
Odds Feed
Expands the line of sports markets and supports an in-house betting model.
Unified Brand
Traditional sport and esports receive a coordinated presentation within one project.
Different Segments
The project can serve supporters of traditional sport and digital competitions.
Different Markets
The product set can be adapted to the brand model and priority launch countries.
Staged Development
The brand can begin with a key category and expand the sports system as it grows.
Project Structure
How to Structure a Project with BETBY
The main sports model is defined first, followed by a traditional Sportsbook, esports lobby and odds line. This structure preserves a clear role for each product.
Product Structure
01The core markets, audience and sports-project format are defined.
02BETBY products for the first launch stage are selected.
03Traditional sport, esports and the odds line receive their own categories.
04The project expands according to demand, results and brand strategy.
Player Journey
01The user opens the traditional sports or esports lobby.
02The brand offers suitable matches, tournaments and betting markets.
03The player continues activity within the selected sports category.
04New events and tournaments create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, define the markets, product model, priority sports categories, audience composition and project-development sequence.
Project Model
Whether the foundation will be a traditional Sportsbook, esports or a combined sports lobby.
Markets and Licences
Launch countries, local restrictions and availability of individual products.
Currencies and Audience
Operating currencies, local preferences and user expectations in each market.
Offering Composition
Which products are needed at launch and which categories will be connected as the project grows.
Sport and Esports
Priorities across traditional competitions, esports tournaments and the overall brand presentation.
Responsible Team
Product, content, marketing, analytics and sports-brand development specialists.
Integration Stages
BETBY Integration Stages
Work progresses from selecting the model and product set to launching sports categories and further scaling the project.
01
Concept
Define the markets, audience, launch format and priority products.
02
Lobby Build
Create the structure for the traditional Sportsbook, esports and the odds line.
03
Launch Preparation
Check the user journey, category presentation and team readiness.
04
Scaling
Expand the product set and strengthen the categories with the greatest potential.
Ready to Connect BETBY?
Tell us which BETBY products your project needs, which markets the brand will operate in and how you want to separate traditional sport and esports. We will prepare the connection and launch structure.