Four Key Verticals
Sportsbook, Esports Sportsbook, Betting Platform and Odds Feed cover the main parts of a modern sports product.
Providers / BETBY
BETBY for Sports Betting
APIACE helps bring BETBY Sportsbook, the esports vertical, Betting Platform and Odds Feed together in a unified product system. Traditional sports and esports receive standalone showcases, a shared brand logic and room for development across different markets.
4
product verticals
Sportsbook
traditional sports
Esports
esports events
Odds
odds line
Provider products
BETBY Sports Ecosystem
Betting Platform
PROJECT FOUNDATION
The central foundation for sports betting, events, markets and brand development across selected markets.
Sportsbook
A sports showcase for popular competitions, different betting markets and regular audience activity.
Esports Sportsbook
A standalone esports vertical for matches, tournaments and audiences interested in digital sports disciplines.
Odds Feed
A line of sports markets and odds for expanding an in-house betting product.
Overview
BETBY for Sports and Esports
BETBY suits projects that need to develop a traditional Sportsbook and an esports vertical within one brand. The Betting Platform forms the foundation, while the Odds Feed helps expand the project’s own sports offering.
Two Sports Audiences
Traditional sports and esports can be developed as standalone verticals with different presentation and a shared brand logic.
Foundation for Growth
The project can start with the main sports product and strengthen individual verticals as the audience develops.
Traditional Sports and Esports Are Better Kept Separate
Standalone showcases help address different interests, events and user habits more precisely.
Products
BETBY Products
Build your own configuration from Sportsbook, the esports vertical, Betting Platform and Odds Feed.
BETBY Betting Platform
The foundation of the sports project for events, betting lines, different markets and brand development.
Sportsbook BETBY
A sports showcase for popular competitions, events and different bet types.
BETBY Esports Sportsbook
A standalone vertical for esports matches, tournaments and audiences interested in digital sports disciplines.
BETBY Odds Feed
A line of sports markets and odds for developing an in-house betting product.
Ecosystem
Four Verticals in a Unified Sports System
BETBY connects traditional sports, esports and the odds line within a common product model. The Betting Platform forms the foundation, Sportsbook handles traditional competitions, the esports vertical serves digital audiences, and the Odds Feed expands the offering.
Betting Platform
Brings the main sports product verticals together in a cohesive structure.
Sportsbook
Creates a showcase for traditional competitions, events and betting.
Esports
Creates a standalone section for digital disciplines, matches and tournaments.
Odds Feed
Expands the line of sports markets and supports an in-house betting model.
Unified Brand
Traditional sports and esports receive a coordinated presentation within one project.
Different Segments
The project can serve fans of traditional sports and digital competitions.
Different Markets
The product mix can be adapted to the brand model and priority launch countries.
Gradual Development
The brand can start with a key vertical and expand the sports system as it grows.
Project Structure
How to Build a Project with BETBY
First, the core sports model is defined, then the traditional Sportsbook, esports showcase and odds line are formed. This structure helps keep the role of each product clear.
Product Structure
01Define the main markets, audience and format of the sports project.
02Select BETBY products for the first launch stage.
03Traditional sports, esports and the odds line receive their own areas.
04The project expands based on demand, results and brand strategy.
Player Journey
01The user opens the traditional sports or esports showcase.
02The brand offers relevant matches, tournaments and betting markets.
03The player continues activity within the selected sports vertical.
04New events and tournaments create additional reasons to return.
What to Consider
What to Consider Before Connection
Before launch, it is important to define markets, product model, priority sports verticals, audience composition and the sequence of project development.
Project Model
Will the foundation be a traditional Sportsbook, esports or a combined sports showcase?
Markets and Licences
Launch countries, local restrictions and availability of individual games.
Currencies and Audience
Operating currencies, local preferences and user expectations in each market.
Offer Composition
Which products are needed at launch and which verticals will be connected as the project grows.
Sports and Esports
Priorities between traditional competitions, esports tournaments and the unified brand presentation.
Responsible Team
Product, content, marketing, analytics and sports brand development specialists.
Integration Stages
BETBY Integration Stages
Work progresses from selecting the model and product mix to launching sports verticals and further scaling the project.
01
Concept
Define markets, audience, launch format and priority products.
02
Showcase Assembly
Build the structure for the traditional Sportsbook, esports and the odds line.
03
Launch Preparation
Check the user journey, presentation, collections and team readiness.
04
Scaling
Expand the product mix and strengthen the verticals with the greatest potential.
Ready to Connect BETBY?
Tell us which BETBY products your project needs, which markets the brand will operate in and how you want to separate traditional sports and esports. We will prepare the integration and launch structure.