Sportsbook front end Kambi
Kambi Sportsbook Front End helps turn the sports offering into a clear, prominent and engaging user lobby. The product suits projects that need to present pre-match and live events conveniently, reinforce the brand identity and shorten the user journey from selecting a sport to reaching the desired match.
What the project receives
Clear navigation
Users quickly find the sport, tournament and event they need.
Prominent sports highlights
Key matches and popular tournaments receive central placement.
Unified user journey
Pre-match and live sections are experienced as a cohesive category.
Brand character
The sports lobby supports the project’s visual identity and positioning.
Kambi Sportsbook Front End for a cohesive sports experience
Kambi Sportsbook Front End helps combine key matches, popular disciplines, and pre-match and live events in a clear user lobby. It complements the Sportsbook Platform, Managed Trading, Odds Feed, Bet Builder and Risk Management, making the sports offering cohesive and recognisable.
Convenient structure
Events are organised by sport, tournament and relevance.
Focus on what matters
Key matches and popular competitions receive prominent positions.
Distinct identity
The sportsbook becomes a complete part of the brand rather than a separate section.
How to present Kambi Sportsbook Front End
A strong sports lobby is built around key events, clear categories, a prominent live section and a convenient sports calendar. Users should quickly see current matches, select their preferred discipline and reach the required event without unnecessary searching.
Leading events
The most prominent matches and tournaments receive central placement.
Pre-match section
Upcoming events help build audience interest in advance.
Live section
Current matches receive their own dynamic area.
Popular Disciplines
Events are conveniently divided by sport and user interests.
Featured collections
Key tournaments and themed events receive their own highlights.
Mobile format
Key sections and events remain convenient on smaller screens.
From the first screen to the selected event
Users should immediately understand the sportsbook structure, see current matches and quickly move to the competition that interests them. Clear navigation, prominent collections and consistent presentation help make this journey simple and engaging.
First impression
Users see popular disciplines, major matches and tournaments.
Choosing a section
Clear categories help users quickly move to the required sport.
Choosing an event
Prominent cards shorten the path to the match of interest.
Returning
New events and live matches create regular reasons to open the sportsbook again.
Kambi Sportsbook Front End in product campaigns
The lobby helps prominently present key matches, popular tournaments, live events and special sports collections for different audience groups.
Leading matches
The most prominent events receive central placement in key areas.
Popular tournaments
Major competitions become standalone lobby highlights.
Themed collections
Events are grouped by sport, season and audience interest.
User lobby for sportsbook development
Kambi helps make the sports offering clear, recognisable and convenient, supporting audience interest and strengthening the role of the sportsbook in the overall product ecosystem.
Better comprehension
Users understand the structure of the sports offering more quickly.
Stronger brand
The sportsbook gains its own visual character and a prominent place.
More engagement
A clear journey encourages users to interact with events more often.
Room for growth
New tournaments, collections and campaigns help refresh the lobby regularly.
Ready to add Kambi Sportsbook Front End?
Tell us which markets the project operates in, what the user journey should look like and what role the sportsbook plays in the brand’s overall lobby. We will prepare a suitable proposal structure.