A Cohesive Sports Product
Six product areas help build a clear and substantial offering for different betting scenarios.
Providers / Kambi
Kambi for a Complete Sportsbook
Kambi helps build a modern sports offering with a ready Sportsbook platform, managed trading, an odds feed, a user-facing front end, Bet Builder and risk management. The products can be combined into a cohesive betting service and adapted for audiences across different markets.
6
product verticals
Sportsbook
foundation of the sports product
Managed Trading
day-to-day line support
Bet Builder
custom bet combinations
Provider Products
Kambi Product Areas
Sportsbook Platform
FOUNDATION
The foundation for a complete sportsbook and daily audience activity.
Managed Trading
Support for the betting line, markets and Sportsbook team decisions.
Odds Feed
Sports odds for popular events and tournaments.
Sportsbook front end
A clear user-facing front end for selecting events and bets.
Bet Builder
Combinations of several outcomes within one sports event.
Risk Management
Control of exposure and the resilience of the sports offering.
Overview
Kambi Within a Sportsbook
Kambi helps combine the platform, trading, odds, user-facing front end, Bet Builder and risk management in one sports product. The provider can serve as the foundation of a new Sportsbook or strengthen selected areas of an existing brand.
Managed Trading
The team receives support for developing the betting line and working with sports markets day to day.
A Clear Front End
Events, tournaments and markets receive a clear structure and prominent entry points.
The Sportsbook Is Built Around the Brand
Priority sports, markets and presentation formats are selected to suit the audience, geography and project positioning.
Products
Kambi Products
Build a Sportsbook platform, add managed trading, an odds feed, a user-facing front end, Bet Builder and risk management.
KEY CATEGORY
Kambi Sportsbook Platform
The foundation for a sportsbook, event calendar and regular user activity.
Kambi Managed Trading
Support for the sports line and day-to-day decisions to help the Sportsbook develop sustainably.
Sportsbook front end Kambi
A clear user-facing front end for quickly selecting an event, market and bet.
Kambi Odds Feed
Sports odds for popular sports, tournaments and events of different scales.
Bet Builder Kambi
Custom combinations within one event for a more engaging user experience.
Kambi Risk Management
Control of exposure and offering resilience during periods of high audience activity.
Capabilities
What a Project Gains with Kambi
Kambi products can be used as the foundation of a Sportsbook or to strengthen an existing sports vertical by developing the betting line, improving the user-facing front end, offering Bet Builder and supporting product resilience.
Six Verticals
The platform, trading, odds, front end, Bet Builder and risk cover key scenarios.
Clear Presentation
Sports events, tournaments and popular markets receive prominent positions in the lobby.
A Cohesive Sportsbook
All product areas can be combined in one service with a consistent user journey.
Audience Adaptation
Sports and display order can be tailored to user interests in each market.
Offering Structure
Events are organised by sport, tournament, schedule, live and popularity.
Campaigns and Events
The offering suits major tournaments, matches of the day and special collections.
Performance Control
Metrics for product areas and markets help adjust Sportsbook priorities.
Continuous Activity
The sports calendar and live events keep the offering active throughout the day.
How the Offering Works
How Kambi Works Within a Project
The project defines Kambi’s role within the overall Sportsbook structure, selects priority sports and creates a clear user journey from the main lobby to the selected event and market.
Building the Sportsbook
01Target markets, the audience and Kambi’s place in the sports product are defined.
02Sports, tournaments, markets and key user journeys are selected.
03Events are organised by section, schedule, popularity and promotional zone.
04Priorities are updated to reflect the calendar and audience interest.
User Journey
01The user opens the Sportsbook, a tournament or a live section.
02The lobby helps the user quickly select a match and market of interest.
03Bet Builder broadens the choice and lets the user create a custom combination.
04New matches and tournaments create regular reasons to return.
What to Define
What to Define Before Launching Kambi
Before launch, define the markets, priority sports, the role of managed trading, the user-facing front-end structure, and the team that will develop the Sportsbook.
Role in the Product
Whether Kambi will form the foundation of a new Sportsbook or strengthen selected areas of an existing project.
Markets and Audience
Launch countries, popular sports and user interests in each market.
Betting Ranges
Suitable stake levels and sports markets for different audience segments.
Proposition Composition
The balance between popular sports, live, pre-match and custom combinations.
Promotions and Presentation
Sections, banners, schedules and campaigns for different sports events.
Responsible Team
Specialists in product, trading, risk, marketing and Sportsbook development.
Vertical Development
How the Kambi Offering Develops
Work begins with defining the sports model and lobby structure, then moves to launching the offering, promotion and ongoing development of each area.
01
Concept
Define the markets, audience and Kambi’s role within the Sportsbook.
02
Vertical Selection
Build the mix of sports, markets and key user journeys.
03
Launch Preparation
Check the offering structure, user journey and promotional materials.
04
Development
Update the proposition, launch campaigns and adjust the offering according to audience interest.
Ready to Add Kambi?
Tell us which Kambi products your Sportsbook needs, which sports matter to your audience, and what role Bet Builder, trading and risk management should play. We will prepare a suitable launch structure.