Sportsbook front end Kambi
Kambi Sportsbook Front End helps turn the sports offering into a clear, prominent and engaging user lobby. The product suits projects that want to present pre-match and Live events conveniently, reinforce the brand identity and shorten the user journey from choosing a sport to the relevant match.
What the project gets
Clear Navigation
Users quickly find the right sport, tournament and event.
Prominent Sports Highlights
Major matches and popular tournaments receive central placement.
Unified User Journey
Pre-match and Live sections are perceived as one cohesive offering.
Brand Identity
The sports lobby supports the visual identity and positioning of the project.
Kambi Sportsbook Front End for a Cohesive Sports Experience
Kambi Sportsbook Front End helps combine major matches, popular sports, pre-match and Live events in a clear user lobby. It complements the Sportsbook Platform, Managed Trading, Odds Feed, Bet Builder and Risk Management, making the sports offering cohesive and recognisable.
Convenient Structure
Events are organised by sport, tournament and relevance.
Focus on What Matters
Key matches and popular competitions receive prominent positions.
Distinct Identity
The sportsbook becomes a full part of the brand rather than a separate section.
How to Present Kambi Sportsbook Front End
A strong sports lobby is built around major events, clear categories, a prominent Live section and a convenient sports calendar. Users should quickly see current matches, choose the sport they are interested in and move to the right event without unnecessary searching.
Key Events
The most prominent matches and tournaments receive central placement.
Pre-match Section
Upcoming events help build audience interest in advance.
Live Section
Current matches receive a separate dynamic area.
Popular Sports
Events are conveniently grouped by sport and user interests.
Featured Collections
Major tournaments and themed events receive their own highlights.
Mobile Format
The main sections and events remain convenient on smaller screens.
From the First Screen to the Selected Event
Users should immediately understand the sportsbook structure, see current matches and quickly move to the competition they are interested in. Clear navigation, prominent collections and consistent presentation help make this journey simple and engaging.
First look
Users see popular sports, key matches and tournaments.
Choosing a Section
Clear categories help users quickly move to the right sport.
Choosing an event
Prominent cards shorten the path to the match of interest.
Returning
New events and Live matches create ongoing reasons to open the sportsbook again.
Kambi Sportsbook Front End in Product Campaigns
The lobby helps prominently showcase major matches, popular tournaments, Live events and special sports collections for different audience groups.
Major matches
The most prominent events take centre stage in key areas.
Popular tournaments
Major competitions become standalone showcase highlights.
Themed collections
Events are grouped by sport, season and audience interest.
User Lobby for Sportsbook Development
Kambi helps make the sports offering clear, recognisable and convenient, supporting audience interest and strengthening the role of the sportsbook within the overall product ecosystem.
Better Understanding
Users understand the structure of the sports offering more quickly.
Stronger Brand
The sportsbook gets its own visual identity and a prominent place.
More Engagement
A clear journey helps users interact with events more often.
Room for growth
New tournaments, collections and campaigns help refresh the lobby regularly.
Ready to add Kambi Sportsbook Front End?
Tell us which markets the project operates in, what the user journey should look like and what role the sportsbook plays in the overall brand lobby. We will prepare a suitable proposal structure.