Bet Builder Kambi
Kambi Bet Builder helps make the sports experience more personalised by allowing users to build their own scenario within a selected match. The product suits projects that need to expand the sportsbook, strengthen interest in key events and give audiences more freedom when choosing a suitable option.
What the project receives
Custom Scenario
Users create a more personalised selection within the match.
More Engagement
Additional options strengthen interest in the sports event.
Prominent Category
Bet Builder receives its own place in the pre-match and live offering.
Sportsbook Development
The product expands the classic selection and complements the main offering.
Kambi Bet Builder for a More Personalised Sportsbook
Kambi Bet Builder helps create a standalone offering with additional selection scenarios within a sports event. It complements the Sportsbook Platform, Managed Trading, Odds Feed, Sportsbook Front End and Risk Management, making the overall offering more varied and engaging.
Selection Flexibility
Users receive more options within a match of interest.
Personal Sports Experience
The selection becomes more closely aligned with individual audience interests.
Dedicated category
Bet Builder receives its own structure, collections and highlights.
How to Present Kambi Bet Builder
A strong Bet Builder offering is built around key matches, popular sports, prominent scenarios and clear separation of pre-match and live events. Users should quickly see the available options, choose a match of interest and move to a suitable selection without unnecessary searching.
Main matches
The most prominent events receive the central position in the offering.
Popular Sports
Events are conveniently divided by sport and audience interest.
Featured Scenarios
The most attractive options receive a separate prominent collection.
Pre-match Events
Upcoming matches help build user interest in advance.
Live events
Current matches continue the user journey through the live offering.
Mobile presentation
Key events and options remain easy to view on smaller screens.
From Match Selection to a Custom Option
Users should immediately see suitable events, understand the available scenarios and quickly move to their own selection. Clear navigation, prominent collections and consistent presentation make this journey simple and engaging.
First Look
Users see popular sports, key matches and available scenarios.
Choosing an event
Collections help users quickly move to a match or tournament of interest.
Building a Custom Option
Clear presentation helps users build their own scenario step by step.
Returning
New matches and collections create regular reasons to reopen the section.
Kambi Bet Builder in Product Campaigns
The offering is well suited to promoting key matches, popular sports, personalised scenarios and special collections for audiences that value a more flexible sports experience.
Key Events
The most prominent matches receive central placement in key areas.
Popular Scenarios
The most attractive options become standalone highlights.
Themed collections
Events are grouped by sport, tournament and audience interests.
Personalised Scenarios for Sportsbook Development
Kambi helps add a more flexible selection format to the sports offering, expanding the user experience and making key events more prominent for different audience groups.
Greater engagement
Custom scenarios strengthen interest in the selected match.
Offering Variety
Bet Builder complements the classic pre-match and live sections.
Personalised Approach
Users receive more freedom when choosing a suitable option.
Room for growth
New matches and collections help develop the offering regularly.
Ready to Add Kambi Bet Builder?
Tell us which markets the project serves, which sports matter to the audience and what role Bet Builder should play in the overall offering. We will prepare a suitable proposal structure.