Kambi / Bet Builder

Bet Builder Kambi

Kambi Bet Builder helps make the sports experience more personal by allowing users to build their own scenario within a selected match. The product suits projects that want to expand the sportsbook, strengthen interest in major events and give the audience more freedom when choosing a suitable option.

Kambi Overview
Bet Builder
user-defined scenarios within a match
Personal Choice
more freedom for users
Engagement
deeper interest in the event
Product Overview

Kambi Bet Builder for a More Personal Sportsbook

Kambi Bet Builder helps create a standalone offering with additional selection scenarios within a sports event. It complements the Sportsbook Platform, Managed Trading, Odds Feed, Sportsbook Front End and Risk Management, making the overall lobby more varied and engaging.

Selection Flexibility

Users get more options within the match they are interested in.

Personal Sports Experience

Selection becomes more closely aligned with individual audience interests.

Standalone Category

Bet Builder gets its own structure, collections and highlights.

Bet Builder Lobby

How to Present Kambi Bet Builder

A strong Bet Builder lobby is built around major matches, popular sports, prominent scenarios and clear separation of pre-match and Live events. Users should quickly see the available options, choose the match they are interested in and move to the right option without unnecessary searching.

Major Matches

The most prominent events receive the central position in the lobby.

Popular Disciplines

Events can be conveniently divided by sports and audience interests.

Featured Scenarios

The most attractive options receive a separate prominent collection.

Pre-match Events

Upcoming matches help build user interest in advance.

Live Events

Current matches continue the user journey in live play.

Mobile Presentation

Major events and options are easy to view on smaller screens.

User journey

From Choosing a Match to a Personal Selection

Users should immediately see suitable events, understand the available scenarios and quickly move to their own selection. Clear navigation, prominent collections and consistent presentation help make this journey simple and engaging.

01

First Discovery

Users see popular sports, major matches and available scenarios.

02

Choosing an Event

Collections help users quickly move to the match or tournament they are interested in.

03

Building Your Own Selection

Clear presentation helps users build their own scenario step by step.

04

Returning

New matches and collections create regular reasons to open the section again.

Promotion

Kambi Bet Builder in Product Campaigns

The offering is convenient for promoting major matches, popular sports, personal scenarios and special collections for audiences that value a more flexible sports experience.

Major Events

The most prominent matches receive a central place in key areas.

Popular Scenarios

The most attractive options become standalone highlights.

Themed Collections

Events are grouped by sport, tournament and audience interests.

Value for the Project

Personal Scenarios for Sportsbook Development

Kambi helps add a more flexible selection format to the sports lobby, expanding the user experience and making major events more prominent for different audience groups.

More Engagement

User-defined scenarios strengthen interest in the selected match.

Lobby Variety

Bet Builder complements classic pre-match and Live sections.

Personal Approach

Users get more freedom when choosing the right option.

Room for growth

New matches and collections help develop the offering regularly.

Ready to add Kambi Bet Builder?

Tell us which markets the project operates in, which sports matter to the audience and what role Bet Builder should play in the overall lobby. We will prepare a suitable proposal structure.

Kambi Overview