Complete Sports Product
Six verticals help build a clear and rich showcase for different betting scenarios.
Providers / Kambi
Kambi for a Complete Sportsbook
Kambi helps build a modern sports vertical with a ready Sportsbook platform, managed trading, an odds feed, a user-facing showcase, Bet Builder and risk management. The products can be combined into a coherent betting service and adapted for audiences across different markets.
6
product verticals
Sportsbook
foundation of the sports product
Managed Trading
support for the daily line
Bet Builder
personalised bet combinations
Provider products
Kambi Verticals
Sportsbook Platform
FOUNDATION
The foundation for a complete sportsbook showcase and daily audience activity.
Managed Trading
Support for the line, markets and Sportsbook team decisions.
Odds Feed
Sports odds for popular events and tournaments.
Sportsbook front end
A clear user-facing showcase for choosing events and bets.
Bet Builder
Combinations of several outcomes within a single sports event.
Risk Management
Control of exposure and the resilience of the sports offering.
Overview
Kambi in the Sportsbook Structure
Kambi helps combine the platform, trading, odds, user-facing showcase, Bet Builder and risk management in one sports product. The provider can be used as the foundation of a new Sportsbook or to strengthen selected areas of an existing brand.
Managed Trading
The team receives support for developing the line and working with sports markets every day.
Convenient Front End
Events, tournaments and markets receive a clear structure and prominent entry points.
The Sportsbook Is Built for a Specific Brand
Priority sports, markets and presentation formats are selected according to the audience, geography and project positioning.
Products
Kambi Products
Build a Sportsbook platform, add managed trading, an odds feed, a user-facing front end, Bet Builder and risk management.
KEY VERTICAL
Kambi Sportsbook Platform
The foundation for the sports showcase, event calendar and regular user activity.
Kambi Managed Trading
Support for the sports line and day-to-day decisions for sustainable Sportsbook development.
Sportsbook front end Kambi
A clear user-facing showcase for quickly choosing an event, market and bet.
Kambi Odds Feed
Sports odds for popular sports, tournaments and events of different scales.
Bet Builder Kambi
Personalised combinations within one event for a more engaging user experience.
Kambi Risk Management
Control of exposure and offering resilience during periods of high audience activity.
Capabilities
What the Project Gets with Kambi
Kambi products can be used as the foundation of a Sportsbook or to strengthen an existing sports vertical: develop the line, improve the user-facing showcase, offer Bet Builder and maintain product resilience.
Six Verticals
The platform, trading, odds, front end, Bet Builder and risk management cover key scenarios.
Clear Presentation
Sports events, tournaments and popular markets receive prominent positions in the showcase.
Coherent Sportsbook
All verticals can be combined into a unified product with a consistent user journey.
Audience Adaptation
Sports and display order can be adapted to user interests in each market.
Showcase Structure
Events are organised by sport, tournament, schedule, Live and popularity.
Campaigns and Events
The offering suits major tournaments, matches of the day and special selections.
Performance Control
Metrics across verticals and markets help adjust priorities in the sportsbook showcase.
Continuous Activity
The sports calendar and Live events maintain a rich offering throughout the day.
How the Showcase Works
How Kambi Works within the Project
The project defines the role of Kambi in the overall Sportsbook structure, selects priority sports and creates a clear user journey from the main showcase to the selected event and market.
Building the Sportsbook
01Target markets, the audience and the role of Kambi in the sports product are defined.
02Sports, tournaments, markets and key user scenarios are selected.
03Events are organised by sections, schedule, popularity and promotional zones.
04Priorities are updated based on the calendar and audience interest.
User Journey
01The user opens the Sportsbook, a tournament or a Live section.
02The showcase helps the user quickly choose a match and relevant market.
03Bet Builder expands the choice and allows the user to create a personalised combination.
04New matches and tournaments create regular reasons to return.
What to Define
What to Define before Launching Kambi
Before launch, it is important to define the markets, priority sports, role of managed trading, structure of the user-facing showcase and the team that will develop the Sportsbook.
Role in the Product
Whether Kambi will form the foundation of a new Sportsbook or strengthen selected areas of an existing project.
Markets and Audience
Launch countries, popular sports and user interests in each market.
Betting Ranges
Suitable betting levels and sports markets for different audience segments.
Offering Composition
The balance between popular sports, Live, pre-match and personalised combinations.
Promotion and Presentation
Sections, banners, schedules and campaigns for different sports events.
Responsible Team
Specialists in product, trading, risk, marketing and Sportsbook development.
Vertical Development
How the Kambi Vertical Develops
Work starts by defining the sports model and showcase structure, then moves to launching the offering, promotion and ongoing development of the verticals.
01
Concept
We define the markets, audience and role of Kambi within the Sportsbook.
02
Vertical Selection
We define the mix of sports, markets and key user scenarios.
03
Launch Preparation
We check the showcase structure, user journey and promotional materials.
04
Development
We update the offering, launch campaigns and refine priorities according to audience interest.
Ready to Add Kambi?
Tell us which Kambi products your Sportsbook needs, which sports matter to your audience and what role Bet Builder, trading and risk management should play. We will prepare a suitable launch structure.