Six Verticals
Odds, data, streams and ready-made content cover several scenarios within one offering.
Providers / BETER
BETER for a Dynamic Betting Offering
BETER helps build a rich offering for sports and esports audiences: odds, sports data, Live Streaming, fast betting content, ESportsBattle and ready-made sports events. Products can be combined in one offering and used to maintain regular activity throughout the day.
6
product verticals
Esports
odds and events for esports
Live Streaming
streams for audience engagement
Fast Betting
content for short betting cycles
Provider Products
BETER Verticals
Esports Odds Feed
FOUNDATION
Odds for popular disciplines and regular esports activity.
Sports Data Feed
Data on matches, tournaments and the progress of sports events.
Live Streaming
Video content that strengthens interest in events and bets.
Fast Betting Content
Short events with frequent results and a fast pace.
ESportsBattle
Regular esports matches for a continuous event line.
Sports Betting Content
A selection of sports events for daily audience activity.
Overview
BETER in the Sports and Esports Offering
BETER helps combine odds, data, streams and proprietary event content in one offering. The provider can serve as the foundation of a dedicated esports section, complement a Sportsbook or supply fast events for continuous activity.
High Event Frequency
Fast formats and regular matches maintain audience interest throughout the day.
Unified Structure
Sport, esports, streams and fast events receive clear categories and entry points.
The Offering Is Built for the Project Audience
Priority disciplines, events and display formats are selected according to markets, user interests and brand positioning.
Products
BETER Products
Add esports odds, sports data, Live Streaming, fast betting content, ESportsBattle and ready-made sports events.
KEY CATEGORY
BETER Esports Odds
A betting line for popular disciplines, major tournaments and regular events in the esports offering.
BETER Sports Data Feed
Data on matches, tournaments and event progress to populate sports sections.
BETER Fast Betting Content
Short events with frequent results for a dynamic offering and regular activity.
BETER Live Streaming
Video content to strengthen engagement, accompany betting and retain audience attention.
ESportsBattle
Regular esports matches for a continuous betting line and audiences that value a fast pace.
BETER Sports Betting Content
Ready-made sports events for daily schedules, themed sections and promotional campaigns.
Capabilities
What a Project Gains from BETER
BETER products can operate as a standalone vertical within a Sportsbook or complement an existing offering: maintaining continuous activity, expanding the esports section and creating new reasons to bet.
Six Verticals
Odds, data, streams, fast content, ESportsBattle and sport cover different scenarios.
Live Engagement
Streams and dynamic event presentation help retain audience attention.
Strong Esports Section
ESportsBattle and odds help create a prominent offering for esports fans.
Audience Adaptation
Disciplines and display order can be tailored to user interests in each market.
Offering Structure
Events are distributed by sport, esports, Live, fast formats and popularity.
Promotional Campaigns
The content suits tournaments, themed weeks, Live events and campaigns built around fast betting.
Understanding Interest
Results by discipline and format help refine priorities and display order.
Continuous Activity
Regular matches and fast events maintain a rich offering throughout the day.
How the Offering Works
How BETER Works within the Project
The project defines the role of BETER within the overall sports offering, selects priority disciplines and builds a clear user journey from the schedule or stream to the selected event.
Building the Offering
01The target markets, audience and BETER’s place within the Sportsbook structure are defined.
02Esports odds, data, streams and ready-made event content are selected.
03Events are distributed by discipline, schedule, Live sections and promotional zones.
04Priorities are updated according to audience interest and the event calendar.
User Journey
01The user opens the sports, esports or Live section.
02The offering helps the user quickly select a discipline, match or short event.
03The stream and data maintain interest in the selected event.
04New matches and fast formats create reasons to return.
What to Define
What to Define before Launching BETER
Before launch, it is important to define the markets, priority disciplines, the role of esports and fast events, the offering structure and the team responsible for developing the vertical.
Role in the Product
Whether BETER will be the foundation of the esports section, an addition to the Sportsbook or a source of fast events.
Markets and Audience
Launch countries, popular disciplines and user interests in each market.
Betting Ranges
Suitable betting levels and event formats for different audience segments.
Proposition Composition
The balance between sport, esports, Live Streaming and fast content.
Promotions and Presentation
Sections, banners, schedules and campaigns for different event types.
Responsible Team
Product, sports-content, marketing and offering-development specialists.
Vertical Development
How the BETER Vertical Develops
Work begins with selecting disciplines and the offering structure, then moves to launching events, promotion and regular development of the proposition.
01
Concept
Define the markets, audience and role of BETER within the Sportsbook.
02
Vertical Selection
Build the mix of disciplines, events, streams and fast formats.
03
Launch Preparation
Check the offering structure, user journey and promotional materials.
04
Development
Update the proposition, launch campaigns and adjust the offering according to audience interest.
Ready to Add BETER?
Tell us which BETER products your project needs, which disciplines matter to the audience and what role esports, streaming and fast content should play. We will prepare a suitable launch structure.