Six Verticals
Odds, data, streams and ready content cover several scenarios within a single showcase.
Providers / BETER
BETER for a Dynamic Betting Showcase
BETER helps build a rich offering for sports and esports audiences: odds, sports data, Live Streaming, Fast Betting Content, ESportsBattle and ready sports events. The products can be combined into a unified showcase and used to support regular activity throughout the day.
6
product verticals
Esports
odds and events for esports
Live Streaming
streams for audience engagement
Fast Betting
content for short betting cycles
Provider products
BETER Verticals
Esports Odds Feed
FOUNDATION
Odds for popular disciplines and regular esports activity.
Sports Data Feed
Data on matches, tournaments and the progress of sports events.
Live Streaming
Video content that strengthens interest in events and betting.
Fast Betting Content
Short events with frequent results and a fast pace.
ESportsBattle
Regular esports matches for a continuous event line.
Sports Betting Content
A selection of sports events for daily audience activity.
Overview
BETER in a Sports and Esports Showcase
BETER helps combine odds, data, streams and proprietary event content in one offering. The provider can serve as the foundation of a standalone esports section, an addition to a Sportsbook or a source of fast events for continuous activity.
High Event Tempo
Fast formats and regular matches maintain audience interest throughout the day.
Unified Structure
Sports, esports, streams and fast events receive clear categories and entry points.
The Offering Is Built Around the Project Audience
Priority disciplines, events and presentation formats are selected according to markets, user interests and brand positioning.
Products
BETER Products
Add esports odds, sports data, Live Streaming, Fast Betting Content, ESportsBattle and ready sports events.
KEY VERTICAL
BETER Esports Odds
A betting line for popular disciplines, major tournaments and regular events in the esports showcase.
BETER Sports Data Feed
Data on matches, tournaments and event progress for filling sports sections.
BETER Fast Betting Content
Short events with frequent results for a dynamic showcase and regular activity.
BETER Live Streaming
Video content to strengthen engagement, support betting and retain audience attention.
ESportsBattle
Regular esports matches for a continuous event line and audiences who value a fast pace.
BETER Sports Betting Content
Ready sports events for the daily schedule, themed sections and promotional campaigns.
Capabilities
What the Project Gets with BETER
BETER products can be used as a standalone vertical within a Sportsbook or as an addition to an existing showcase: maintain continuous activity, expand the esports section and create new reasons to place bets.
Six Verticals
Odds, data, streams, fast content, ESportsBattle and sports cover different scenarios.
Live Engagement
Streams and dynamic event presentation help retain audience attention.
Strong Esports Section
ESportsBattle and odds help create a prominent offering for esports fans.
Audience Adaptation
Disciplines and display order can be selected according to user interests in each market.
Showcase Structure
Events are organised by sports, esports, Live, fast formats and popularity.
Promotional Campaigns
The content suits tournaments, themed weeks, Live events and campaigns around fast betting.
Understanding Interest
Results by discipline and format help refine priorities and display order.
Continuous Activity
Regular matches and fast events maintain a rich showcase throughout the day.
How the Showcase Works
How BETER Works within the Project
The project defines the role of BETER in the overall sports showcase, selects priority disciplines and creates a clear user journey from the schedule or stream to the selected event.
Building the Lobby
01Target markets, audience and BETER’s place in the Sportsbook structure are defined.
02Esports odds, data, streams and ready event content are selected.
03Events are organised by discipline, schedule, Live sections and promotional zones.
04Priorities are updated according to audience interest and the event calendar.
User Journey
01The user opens the sports, esports or Live section.
02The showcase helps the user quickly choose a discipline, match or short event.
03The stream and data maintain interest in the selected event.
04New matches and fast formats create reasons to return.
What to Define
What to Define Before Launching BETER
Before launch, it is important to define the markets, priority disciplines, the role of esports and fast events, the showcase structure and the team that will develop the vertical.
Role in the Product
Whether BETER will form the foundation of the esports section, complement the Sportsbook or serve as a source of fast events.
Markets and Audience
Launch countries, popular disciplines and user interests in each market.
Gaming Ranges
Suitable betting levels and event formats for different audience segments.
Offering Composition
Balance between sports, esports, Live Streaming and fast content.
Promotion and Presentation
Sections, banners, schedules and campaigns for different event types.
Responsible Team
Product, sports content, marketing and showcase development specialists.
Vertical Development
How the BETER Vertical Develops
Work starts with selecting disciplines and the showcase structure, then moves to event launch, promotion and regular development of the offering.
01
Concept
We define the markets, audience and BETER’s role within the Sportsbook.
02
Vertical Selection
We build a set of disciplines, events, streams and fast formats.
03
Launch Preparation
We check the showcase structure, user journey and promotional materials.
04
Development
We update the offering, launch campaigns and refine priorities according to audience interest.
Ready to Add BETER?
Tell us which BETER products your project needs, which disciplines matter to the audience and what role esports, streaming and fast content should play. We will prepare a suitable launch structure.