BETER Live Streaming
BETER Live Streaming helps make the sports and esports lobby more immediate, emotional and engaging. The product suits projects that need to combine event viewing with betting interest, hold audience attention during matches and create a dedicated live-streaming area within the brand.
What the project receives
Live viewing
The event becomes the central part of the user experience.
More emotion
Live coverage increases interest in the match and its key moments.
Unified lobby
Streaming naturally complements the sports and esports sections.
Regular return visits
New live events create constant reasons to open the product again.
BETER Live Streaming for a more engaging betting lobby
BETER Live Streaming helps combine viewing sports and esports events with the overall logic of the betting product. It complements the Sports Data Feed, esports odds, fast betting content and ESportsBattle, making the lobby more emotional and cohesive.
Sense of presence
Live coverage helps users immerse themselves more deeply in the event.
Connection with betting
Viewing and interest in the match come together in a single user journey.
Dedicated area
Live Streaming receives its own structure, collections and highlights.
How to present BETER Live Streaming
A strong streaming showcase is built around current live events, popular disciplines, prominent tournaments and clear event separation. Users should quickly see what is live now, choose the match that interests them and start watching without unnecessary searching.
Live now
Current events receive central placement in the live section.
Popular disciplines
Streams are conveniently divided by sport and audience interest.
Major tournaments
Major competitions form standalone themed zones.
Esports matches
Digital disciplines receive their own prominent collection.
Upcoming streams
Upcoming events help build audience interest in advance.
Mobile viewing
Key streams remain easy to watch on smaller screens.
From choosing a stream to the next event
Users should immediately see current streams, understand the structure of the live section and quickly move to the event that interests them. Clear collections, prominent matches and regular stream updates help make this journey consistent.
Discovering live content
Users see current matches, popular disciplines and major tournaments.
Choosing an event
Categories help users quickly move to the match or competition that interests them.
Viewing
A prominent card shortens the path from the lobby to the live stream.
Returning
New streams create constant reasons to open the section again.
BETER Live Streaming in product campaigns
The category is well suited to promoting leading matches, popular tournaments, esports events and special live-stream collections for different audience groups.
Leading streams
The most prominent matches receive central placement in key areas.
Popular tournaments
Major competitions become standalone lobby highlights.
Themed collections
Streams are grouped by discipline, tournament and audience interest.
Live coverage to strengthen the betting product
BETER helps add live sports and esports content to the lobby, making events more emotional and maintaining regular audience interest.
Greater engagement
Live coverage holds user attention throughout the event.
Cohesive experience
Viewing naturally complements the sports and esports sections.
Regular activity
New matches and tournaments create constant reasons to return.
Stronger lobby
Live content makes the betting product more prominent and emotional.
Ready to add BETER Live Streaming?
Tell us which markets the project operates in, which sports and esports events matter to the audience and what role live coverage should play in the overall lobby. We will prepare a suitable offer structure.