Sportradar Managed Trading Services
Sportradar Managed Trading Services help develop a sportsbook as a cohesive and sustainable offering with attention to the sports lobby, audience behaviour and the project commercial objectives. The product suits operators that want to strengthen day-to-day management of the sports offering, maintain the quality of the user experience and focus on brand growth.
What the project gets
End-to-End Support
The sports offering develops as a single product rather than a set of separate elements.
Audience Focus
The lobby and its main highlights are shaped around user interests.
Sustainable Approach
Decisions take long-term objectives and the nature of the project into account.
Room for Growth
The brand team can devote more attention to product development and marketing.
Sportradar Managed Trading for Sportsbook Development
Sportradar Managed Trading Services help shape the sports offering around project goals, audience interests and a consistent product identity. The approach complements Unified Odds Feed, Risk Management, Live and Pre-match Odds, and Custom Bet, creating a more cohesive offering.
Unified Product Logic
The sports lobby, events and user-facing highlights develop in a coordinated way.
Market Awareness
The approach takes account of audience characteristics and the nature of the selected regions.
Long-Term Development
The sportsbook gains a foundation for consistent growth and renewal.
What a Sportsbook with Managed Trading Looks Like
A strong sports lobby is built around major matches, popular sports, current Live events and clear pre-match selections. Users should quickly find relevant competitions, while the product should retain a consistent character throughout the journey.
Key Events
The most important matches and tournaments receive a central place.
Pre-match Lobby
Upcoming events help build audience interest in advance.
Live Section
Current matches create a dynamic and regularly updated area.
Popular Sports
Sports are organised around audience interests and habits.
Personalised Highlights
Selected markets and collections help make the offering more varied.
Mobile Presentation
Key events and sections remain convenient on smaller screens.
A Consistent Sports Experience
Users should immediately understand the sportsbook structure, see current events and quickly move to the match they are interested in. Clear navigation, prominent collections and consistent lobby logic help make this journey simple and predictable.
First look
Users see popular sports, key matches and tournaments.
Choosing an Event
Selections help users quickly move to the competition they are interested in.
Choosing an Option
Clear presentation shortens the path to the appropriate betting scenario.
Returning
New events and live matches create ongoing reasons to open the section again.
Managed Trading in Product Campaigns
The approach helps build promotion around major matches, major tournaments, popular sports and selected collections while maintaining a consistent sportsbook identity.
Major matches
The most prominent events take centre stage in key areas.
Popular tournaments
Major competitions become standalone showcase highlights.
Targeted Collections
Events are grouped by sport, market and audience interests.
A Managed Sportsbook for Sustainable Growth
Sportradar helps develop the sports offering as a cohesive product, keep it current and create a clear proposition for different audience groups.
Team Focus
Internal resources can be directed towards the brand, product and audience development.
Cohesive Lobby
The sports offering retains a consistent character across all sections.
Sustainable Development
The approach takes long-term objectives and project characteristics into account.
More Opportunities
New tournaments, markets and formats help expand the offering regularly.
Ready to Connect Sportradar Managed Trading Services?
Tell us which markets the project operates in, what sports product is already in place and what objectives the sportsbook needs to address. We will prepare a suitable proposal structure.