Bonus funds
Separate accounting for rewards, available winnings, remaining offer requirements and transfer of funds to the main balance.
Bonuses and Retention
Bonuses, free spins and personalized offers in one system
APIACE helps launch deposit bonuses, free spins, cashback, promo codes, tournaments and loyalty programs. The team gets consistent rules, clear statuses, budget control and a complete view of each campaign's performance.
Overview
One system for player acquisition and retention
The bonus system connects campaigns with player profiles, payments, gaming behavior, segments and reporting. This helps launch offers faster, control spend and maintain consistent rules across the audience.
Campaigns
Validity periods, markets, currencies, segments, budgets and participation conditions.
Usage conditions
Eligible games, bet contribution, maximum bet, expiry and withdrawal rules for winnings.
Bonus statuses
Available, assigned, activated, in progress, completed, canceled, expired or blocked.
Bonus types
Mechanics for different retention goals
The offer mix is tailored to the audience, markets and project goals. All campaigns follow consistent rules for assignment, activation, use and completion.
Deposit bonuses
A fixed amount or percentage of the deposit with clear limits and conditions.
Free spins
Number of spins, game list, stake value, expiry and rules for crediting winnings.
Cashback
Return of part of losses or turnover for a selected period, subject to configured limits.
Promo codes
Single-use and reusable codes with a validity period, activation limit and selected reward.
Loyalty
Points, tiers, statuses, rewards and personalized benefits for returning players.
Tournaments
Leaderboards, points, prize pools, eligible games and reward distribution.
Personalized offers
Individual bonuses based on activity, preferences, player value and participation history.
Player reactivation
Offers for inactive audiences with a limited validity period and special conditions.
Bonus journey
From campaign idea to performance review
01
Create
Define the offer type, reward, timing, budget, markets and currencies.
02
Check eligibility
Consider segment, country, player status, participation history and project restrictions.
03
Assign
The offer is assigned automatically, manually, via promo code or after a target action.
04
Use
Bets, winnings, game categories, expiry and remaining requirements are tracked.
05
Complete
The offer is completed, transferred to the main balance, canceled or expires.
Solution components
What the bonus system includes
The project gets a connected model for launching campaigns, working with segments, tracking rewards, enforcing conditions, monitoring statuses and measuring results.
Campaign management
Create offers, set validity periods, budgets, markets and promotion channels.
Player segments
Offers for new, active, high-value, inactive and other audience groups.
Bonus funds
Track rewards, available winnings, remaining requirements and fund transfers.
Participation rules
Games, bets, time limits, limits and completion conditions for each campaign.
Offer statuses
A clear journey from assignment to completion, cancellation or expiry.
Measure the result
Spend, activations, participation, retention and campaign impact on project metrics.
Rules and control
Transparent conditions protect the budget and player trust
Each offer should have clear conditions, an assignment source and a complete change history. This reduces disputes and helps control spend.
Eligibility
Country, segment, currency, age, account status, bonus history and market restrictions.
Usage conditions
Eligible games, bet contribution, time limits, maximum bet, winnings cap and completion rules.
Abuse prevention
Duplicate accounts, linked profiles, suspicious payments, limit circumvention and unusual activity.
Change history
Assignments, activations, condition changes, progress, cancellations, team actions and final result.
Related products
The bonus system works with other platform areas
Campaigns take into account the player profile, payments, gaming activity, reporting and team actions in the back office.
Player Management
Profiles, segments, statuses, restrictions, currencies and participation history.
Payment Gateway
Deposits, amounts, payment methods and conditions for awarding deposit bonuses.
Reporting
Activations, spend, participation, completion and campaign impact on results.
Back Office
Campaign creation, manual assignment, cancellation, history review and team roles.
Frequently asked questions
Questions about the bonus system
Is a separate bonus balance required?
Not always. Rewards can be tracked separately or linked to the player's main balance depending on the project model.
Can free spins be assigned across different providers?
Yes. Eligible games, spin value, currencies and offer expiry are agreed for each provider.
How is completion of requirements calculated?
The result depends on the amount of eligible bets, game contribution, configured limits and the rules of the specific offer.
Are personalized bonuses supported?
Yes. Offers can be created based on segment, activity, deposits, preferences and player value.
Need to connect a bonus system?
Tell us about the required mechanics, segments, markets, currencies and campaign rules. APIACE will help define a clear bonus and retention model for your project.