Unified Odds Feed Sportradar
Sportradar Unified Odds Feed helps build a coherent sports lobby with pre-match and live odds, popular sports and prominent competitions. The product suits projects that want to combine different betting scenarios within one offering, keep content consistently current and develop a complete sportsbook for a broad audience.
What the project gets
Unified Sports Lobby
Pre-match and live events are brought together in a clear offering.
Popular Sports
The content helps address the interests of different audience groups.
Consistent Relevance
Matches and tournaments continually refresh the product highlights.
Room to Grow
Additional markets and formats expand sportsbook capabilities.
Sportradar Unified Odds Feed for a Complete Sportsbook
Sportradar Unified Odds Feed helps create a standalone sports offering with pre-match and live events, popular competitions and diverse betting options. It is complemented by Managed Trading Services, Risk Management and Custom Bet, forming a coherent proposition for the audience.
Unified Sports Experience
Different stages of an event are brought together in a consistent user-facing lobby.
Broad Audience Interests
Popular sports and tournaments help reach different audience segments.
Standalone category
The sportsbook receives its own structure, selections and prominent highlights.
How to Present Sportradar Unified Odds Feed
A strong sports lobby is built around key matches, popular sports, pre-match events and a current live section. Users should quickly see important competitions, choose the sport they are interested in and move to the relevant market without unnecessary searching.
Key Events
The most prominent matches and tournaments receive central placement.
Pre-match Section
Upcoming events help build audience interest in advance.
Live Section
Current matches receive a separate dynamic area.
Popular Sports
Events are conveniently grouped by sport and user interests.
Featured Tournaments
Major competitions form standalone themed selections.
Mobile Presentation
Key events and markets remain easy to view on smaller screens.
From choosing a sport to the next event
Users should immediately understand the sportsbook structure, see current matches and quickly move to the market they are interested in. Clear navigation, prominent tournaments and separation between pre-match and live events help make this journey consistent.
First look
Users see popular sports, key matches and tournaments.
Choosing an Event
Selections help users quickly move to the competition they are interested in.
Choosing a Market
Clear presentation shortens the path to a suitable betting option.
Returning
New events and live matches create ongoing reasons to open the section again.
Sportradar Unified Odds Feed in Product Campaigns
The offering can be used to promote key matches, major tournaments, popular sports, pre-match events and live selections for different audience groups.
Major matches
The most prominent events take centre stage in key areas.
Popular tournaments
Major competitions become standalone showcase highlights.
Live Selections
Current events are grouped by sport and audience interests.
Unified Odds Offering for Sportsbook Development
Sportradar helps create a coherent sports lobby with pre-match and live events, popular sports and additional betting scenarios for a broad audience.
Broad Sports Offering
Different sports help address several user groups.
Consistent Activity
Pre-match and live events create regular reasons to return.
Coherent Lobby
All key sports scenarios receive a clear structure.
Room for growth
New tournaments, markets and formats help develop the offering.
Ready to Add Sportradar Unified Odds Feed?
Tell us which markets the project operates in, which sports matter to the audience and what role Unified Odds Feed should play in the overall lobby. We will prepare a suitable proposal structure.