Event Variety
Six product areas help engage racing, sports and entertainment audiences.
Providers / SIS
SIS for an Around-the-Clock Betting Lobby
SIS helps build a substantial offering with horse racing, greyhound racing, Competitive Gaming, Virtual Racing, Live Numbers Draws and 24/7 Betting Channels. The products can be combined in a unified event lobby and maintain steady audience activity throughout the day.
6
product verticals
Racing
horse and greyhound racing
24/7 Content
continuous event activity
Competitive Gaming
fast competitive matches
Provider Products
SIS Product Areas
Horse Racing
FOUNDATION
Events for traditional racing audiences and a regular betting line.
Greyhound Racing
Dynamic races with a frequent schedule and quick results.
Competitive Gaming
Short competitive matches that maintain steady audience interest.
Virtual Racing
Vibrant racing events with a regular schedule throughout the day.
Live Numbers Draws
Clear numbers events with live presentation and frequent results.
24/7 Betting Channels
A continuous event feed for a substantial around-the-clock lobby.
Overview
SIS Within a Sports Project
SIS helps combine real and virtual racing, Competitive Gaming, numbers draws and 24/7 channels in one offering. The provider can be used as a standalone vertical or to supplement an existing sportsbook with more events.
High Frequency
Regular races, matches and draws maintain steady interest throughout the day.
Around-the-Clock Lobby
24/7 channels combine different formats in a consistent and substantial feed.
The Offering Is Built for Each Market
Priority event types, schedules and display order are selected to suit the audience and brand positioning.
Products
SIS Products
Add Horse Racing, Greyhound Racing, Competitive Gaming, Virtual Racing, Live Numbers Draws and 24/7 Betting Channels.
KEY CATEGORY
SIS Horse Racing
Racing events for the main line, themed sections and audiences that value the traditional format.
SIS Greyhound Racing
Dynamic races with a frequent schedule for quick bets and regular activity.
SIS Virtual Racing
Regular virtual races for an around-the-clock schedule and vibrant event collections.
Competitive Gaming SIS
Short competitive matches for a substantial line and audiences that prefer a fast pace.
SIS Live Numbers Draws
Live numbers formats with a clear scenario, frequent results and a dedicated category.
SIS 24/7 Betting Channels
A continuous event feed that combines different formats and maintains audience activity.
Capabilities
What a Project Gains with SIS
SIS products can be used as a standalone event vertical or to supplement an existing Sportsbook by expanding the schedule, filling periods between major matches and maintaining around-the-clock activity.
Six Verticals
Horse Racing, Greyhound Racing, Competitive Gaming, Virtual Racing, draws and channels cover different scenarios.
Live Presentation
Races, matches and numbers draws create a dynamic and prominent event lobby.
Continuous Activity
A frequent schedule helps the brand maintain audience interest throughout the day.
Audience Adaptation
Formats and display order can be tailored to user preferences in each market.
Offering Structure
Events are organised by racing, Competitive Gaming, virtual formats and live channels.
Campaigns and Collections
The content suits race days, event marathons and themed promotional zones.
Understanding Interest
Performance by product area helps adjust the schedule and lobby priorities.
Continuous Schedule
Frequent events create constant choice and regular reasons to return.
How the Offering Works
How SIS Works Within a Project
The project defines SIS’s role in the overall sports lobby, selects priority formats and creates a clear user journey from the schedule or channel to the selected event.
Building the Offering
01Target markets, the audience and SIS’s place in the sports product are defined.
02Horse Racing, Greyhound Racing, Competitive Gaming, virtual and numbers formats are selected.
03Events are organised by schedule, channel, popularity and themed zone.
04Priorities are updated to reflect the time of day and audience interest.
User Journey
01The user opens a racing section, live channel or collection of fast events.
02The lobby helps the user quickly select a race, match or numbers draw.
03Live presentation maintains attention until the result is announced.
04Upcoming events create a natural reason to keep browsing the lobby.
What to Define
What to Define Before Launching SIS
Before launch, define the markets, priority formats, the role of 24/7 channels, the schedule structure, and the team that will develop the event lobby.
Role in the Product
Whether SIS will be a standalone vertical, an addition to the Sportsbook or a source of around-the-clock events.
Markets and Audience
Launch countries, the popularity of racing formats and interest in fast events.
Betting Ranges
Suitable betting levels and event formats for different audience segments.
Proposition Composition
The balance between real racing, virtual formats, matches and draws.
Promotions and Presentation
Sections, channels, schedules and campaigns for different event types.
Responsible Team
Product, sports-content, marketing and offering-development specialists.
Vertical Development
How the SIS Offering Develops
Work begins with selecting formats and designing the schedule structure, then moves to launching the lobby, promotion and ongoing development of the event offering.
01
Concept
Define the markets, audience and SIS’s role within the sports project.
02
Vertical Selection
Build the mix of races, matches, draws and 24/7 channels.
03
Launch Preparation
Check the lobby structure, schedule and promotional materials.
04
Development
Update the proposition, launch campaigns and adjust the offering according to audience interest.
Ready to Add SIS?
Tell us which SIS products your project needs, which formats matter to your audience, and what role racing, Competitive Gaming and 24/7 channels should play. We will prepare a suitable launch structure.