Variety of Events
Six verticals help serve racing, sports and entertainment audiences.
Providers / SIS
SIS for a 24/7 Betting Showcase
SIS helps build a rich offering with horse racing, greyhound racing, Competitive Gaming, virtual racing, Live Numbers Draws and 24/7 betting channels. Products can be combined into a unified event showcase and maintain continuous audience activity throughout the day.
6
product verticals
Racing
horse and greyhound racing
24/7 Content
continuous event activity
Competitive Gaming
fast competitive matches
Provider products
SIS Verticals
Horse Racing
FOUNDATION
Events for traditional racing audiences and a regular line.
Greyhound Racing
Dynamic races with a frequent schedule and fast results.
Competitive Gaming
Short competitive matches for continuous audience interest.
Virtual Racing
Engaging racing events with a regular schedule throughout the day.
Live Numbers Draws
Clear number-based events with live presentation and frequent results.
24/7 Betting Channels
A continuous event feed for a rich 24/7 showcase.
Overview
SIS in the Sports Project Structure
SIS helps combine real and virtual racing, Competitive Gaming, number draws and 24/7 channels in one offering. The provider can be used as a standalone vertical or as an addition to an existing sports showcase to increase the number of events.
High Frequency
Regular races, matches and draws maintain continuous interest throughout the day.
24/7 Showcase
24/7 channels combine different formats into a consistent and rich feed.
The Offering Is Built for a Specific Market
Priority event types, schedules and display order are selected according to the audience and brand positioning.
Products
SIS Products
Add horse racing, greyhound racing, Competitive Gaming, virtual racing, Live Numbers Draws and 24/7 betting channels.
KEY VERTICAL
SIS Horse Racing
Racing events for the core line, themed sections and audiences that value the traditional format.
SIS Greyhound Racing
Dynamic races with a frequent schedule for fast betting and regular activity.
SIS Virtual Racing
Regular virtual races for a 24/7 schedule and engaging event selections.
Competitive Gaming SIS
Short competitive matches for a rich line and audiences that prefer a fast pace.
SIS Live Numbers Draws
Live number formats with a clear scenario, frequent results and a standalone category.
SIS 24/7 Betting Channels
A continuous event feed combining different formats and maintaining audience activity.
Capabilities
What the Project Gets with SIS
SIS products can be used as a standalone event vertical or as an addition to an existing Sportsbook: expand the schedule, fill periods between major matches and maintain 24/7 activity.
Six Verticals
Horse racing, greyhound racing, Competitive Gaming, virtual racing, draws and channels cover different scenarios.
Live Presentation
Races, matches and number draws create a dynamic and prominent event showcase.
Continuous Activity
A frequent schedule helps the brand maintain audience interest throughout the day.
Audience Adaptation
Formats and display order can be adapted to user preferences in each market.
Showcase Structure
Events are organised by racing, Competitive Gaming, virtual formats and Live channels.
Campaigns and Selections
The content suits race days, event marathons and themed promotional zones.
Understanding Interest
Results across verticals help adjust the schedule and showcase priorities.
Continuous Schedule
Frequent events create constant choice and regular reasons to return.
How the Showcase Works
How SIS Works within the Project
The project defines the role of SIS in the overall sports showcase, selects priority formats and creates a clear user journey from the schedule or channel to the selected event.
Building the Lobby
01Target markets, the audience and the role of SIS in the sports product are defined.
02Horse racing, greyhound racing, Competitive Gaming, virtual and number formats are selected.
03Events are organised by schedule, channels, popularity and themed zones.
04Priorities are updated based on the time of day and audience interest.
User Journey
01The user opens a racing section, Live channel or selection of fast events.
02The showcase helps the user quickly choose a race, match or number draw.
03Live presentation maintains attention until the result is announced.
04The next events create a natural reason to continue browsing the showcase.
What to Define
What to Define before Launching SIS
Before launch, it is important to define the markets, priority formats, role of 24/7 channels, schedule structure and the team that will develop the event showcase.
Role in the Product
Whether SIS will be a standalone vertical, an addition to the Sportsbook or a source of 24/7 events.
Markets and Audience
Launch countries, popularity of racing formats and interest in fast events.
Betting Ranges
Suitable betting levels and event formats for different audience segments.
Offering Composition
The balance between real racing, virtual formats, matches and draws.
Promotion and Presentation
Sections, channels, schedules and campaigns for different event types.
Responsible Team
Product, sports content, marketing and showcase development specialists.
Vertical Development
How the SIS Vertical Develops
Work starts by selecting formats and defining the schedule structure, then moves to launching the showcase, promotion and ongoing development of the event offering.
01
Concept
We define the markets, audience and role of SIS within the sports project.
02
Vertical Selection
We define the mix of races, matches, draws and 24/7 channels.
03
Launch Preparation
We check the showcase structure, schedule and promotional materials.
04
Development
We update the offering, launch campaigns and refine priorities according to audience interest.
Ready to Add SIS?
Tell us which SIS products your project needs, which formats matter to your audience and what role racing, Competitive Gaming and 24/7 channels should play. We will prepare a suitable launch structure.