Pokies Catalogue
The games form the foundation of a dedicated section and provide material for regular lobby updates.
Providers / RubyPlay
RubyPlay for a Casino Platform
APIACE helps add pokies, Immortal Ways and other RubyPlay casino games to a unified brand lobby. The content can be featured in a standalone section, grouped into recognisable collections and used for prominent gaming campaigns.
3
product areas
Pokies
catalogue foundation
Immortal
signature series
Casino
different game formats
Provider Products
RubyPlay Game Categories
Pokies
The main catalogue for the primary lobby, themed collections and regular lobby updates.
Casino Games
Additional game categories for expanding the brand’s main lobby.
Immortal Ways Games SIGNATURE CATEGORY A recognisable series for a standalone lobby, themed collections and a progressive introduction to the brand.A Catalogue with Its Own Gaming Focus
Pokies form the foundation of the lobby, while Immortal Ways creates a separate category with recognisable presentation and a consistent character.
Overview
RubyPlay as a Recognisable Casino Section
RubyPlay suits projects that need a modern pokies catalogue with a separate signature category. The provider can be presented as a standalone section, part of themed collections or a prominent feature within a broader multi-provider lobby.
Immortal Ways
The signature series helps combine individual games into a recognisable category with consistent presentation.
Flexible Lobby
Content can be arranged by popularity, new releases, visual style and game-session characteristics.
The Signature Series Is Best Shown Separately
A standalone category helps preserve the recognition of Immortal Ways and simplify movement between games in the same series.
Products
RubyPlay Products
Build the main pokies lobby, feature Immortal Ways as a separate category and complement the catalogue with other casino formats.
RubyPlay Pokies
A catalogue for the main lobby, themed sections, personalised collections and regular lobby updates.
RubyPlay Casino Games
Additional game categories for expanding the range and serving different audience preferences.
SIGNATURE CATEGORY
RubyPlay Immortal Ways Games
Games for a standalone section, recognisable collections and audiences who enjoy progressively exploring a signature series.
Immortal Ways
Immortal Ways as a Standalone Category
Immortal Ways games are best presented separately from the general pokies catalogue. This structure helps users see the connection between releases, understand the character of the series faster and continue exploring other games in the category.
A RECOGNISABLE GAME SERIES
Consistent Presentation Across Several Gaming Worlds
A shared name and recognisable character help combine different games into a progressive collection while retaining a variety of themes and visual styles.
A Shared Category
The games are perceived as parts of one recognisable series.
Different Gaming Worlds
Different themes and visual moods can be combined within the category.
A Clear Next Step
After one game, users can easily move to other releases in the series.
A Unified Lobby
The standalone section feels cohesive and differs from a standard list of games.
Greater Recognition
The signature category helps RubyPlay stand out within a large provider catalogue.
A Ready Foundation for Promotion
Immortal Ways can be used effectively in banners, special collections and themed gaming campaigns.
Lobby Structure
How to Organise a RubyPlay Lobby
The operator first defines the provider’s role in the overall casino structure, then separates the main pokies catalogue and Immortal Ways into clear categories. Users receive a simple path from the main lobby to the signature game series.
Building the Catalogue
01The markets, audience and RubyPlay’s place in the overall lobby are defined.
02Pokies, Immortal Ways and other casino games are selected.
03Games in the signature series are grouped into a separate recognisable collection.
04Collections are updated based on audience interest and new releases.
Player Journey
01The player opens the casino through the main lobby, a collection or a RubyPlay banner.
02The lobby offers the general pokies catalogue or a separate Immortal Ways category.
03The user selects a game within a clear signature section.
04New collections and releases create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, it is important to define the markets, catalogue composition, currencies, the role of Immortal Ways and the team responsible for developing the lobby.
Role in the Product
Whether RubyPlay will be a standalone section, part of an aggregator or the foundation of signature themed collections.
Markets and Licences
Launch countries, local restrictions and availability of individual games and categories.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Catalogue Scope
The balance between regular pokies, Immortal Ways and other casino formats.
Immortal Ways Presentation
A separate category, prominent entry points and a consistent order for games in the signature series.
Responsible Team
Product, content, marketing, analytics and game-offering support specialists.
Integration Stages
RubyPlay Integration Stages
The work progresses from selecting content and the lobby structure to launching a separate Immortal Ways category and further developing the catalogue.
01
Concept
Define the markets, audience, categories and the role of Immortal Ways within the casino.
02
Catalogue Assembly
Create the game list, lobby structure and a separate showcase for the signature series.
03
Launch Preparation
We check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, add new releases and strengthen successful collections.
Ready to Connect RubyPlay?
Tell us which RubyPlay products your casino needs, which markets the brand will operate in and what role the Immortal Ways category should play. We will prepare the integration and launch structure.