Slot Catalogue
Slots form the basis of the section and provide content for regular showcase updates.
Providers / RubyPlay
RubyPlay for a Casino Platform
APIACE helps add RubyPlay slots, Immortal Ways and other casino games to a unified brand showcase. Content can be presented as a standalone section, organised into recognisable selections and used for prominent gaming campaigns.
3
product verticals
Slots
catalogue foundation
Immortal
signature series
Casino
different game formats
Provider products
RubyPlay Gaming Verticals
Slots
Core catalogue for the main lobby, themed collections and regular lobby updates.
Casino Games
Additional game categories for expanding the brand’s overall showcase.
Immortal Ways Games SIGNATURE VERTICAL A recognisable series for a dedicated showcase, thematic selections and a consistent introduction to the brand.A Catalogue with Its Own Gaming Focus
Slots form the foundation of the showcase, while Immortal Ways creates a separate vertical with recognisable presentation and a shared character.
Overview
RubyPlay as a Recognisable Casino Section
RubyPlay suits projects that need a modern slot catalogue with a distinct signature vertical. The provider can be presented as a standalone section, part of thematic selections or a prominent highlight within a broader multi-provider showcase.
Immortal Ways
The signature series helps bring individual games together into a recognisable vertical with a consistent presentation.
Flexible Lobby
Content can be organised by popularity, new releases, visual style and the character of the gaming session.
The Signature Series Works Best as a Separate Section
A standalone category helps preserve the recognisability of Immortal Ways and simplifies movement between games in the same series.
Products
RubyPlay Products
Build the main slot showcase, highlight Immortal Ways as a separate vertical and extend the catalogue with other casino formats.
RubyPlay Slots
Catalogue for the main lobby, themed sections, personalised collections and regular lobby updates.
RubyPlay Casino Games
Additional game categories for expanding the range and serving different audience preferences.
SIGNATURE VERTICAL
RubyPlay Immortal Ways Games
Games for a standalone section, recognisable selections and audiences who enjoy progressing through a signature series.
Immortal Ways
Immortal Ways as a Standalone Vertical
Immortal Ways games are best presented separately from the general slot catalogue. This structure helps users see the connection between releases, understand the character of the series more quickly and continue exploring other games in the vertical.
RECOGNISABLE GAME SERIES
A Unified Presentation Across Multiple Game Worlds
A shared name and recognisable character help combine different games into a coherent selection while preserving variety in themes and visual styles.
Shared Direction
The games are perceived as parts of one recognisable series.
Different Game Worlds
Different themes and visual moods can be combined within the vertical.
Clear Continuation
After one game, users can easily move to other releases in the series.
Coherent Showcase
A standalone section feels organised and distinct from a standard list of games.
Greater Recognition
The signature vertical helps RubyPlay stand out within a large provider catalogue.
Ready Foundation for Promotion
Immortal Ways works well in banners, special selections and thematic gaming campaigns.
Lobby Structure
How to Organise the RubyPlay Lobby
First, the provider’s role in the overall casino structure is defined, then the main slot catalogue and Immortal Ways are separated into clear categories. The user gets a simple path from the main lobby to the signature game series.
Building the Catalogue
01Define the markets, audience and place of RubyPlay within the overall showcase.
02Slots, Immortal Ways and other casino games are selected.
03Games in the signature series are grouped into a separate recognisable selection.
04The catalogue is updated based on audience interest and new releases.
Player Journey
01The player enters the casino through the main lobby, a collection or a RubyPlay banner.
02The showcase offers the general slot catalogue or a separate Immortal Ways category.
03The user chooses a game within a clear signature section.
04New collections and releases create additional reasons to return.
What to Consider
What to Consider Before Connection
Before launch, it is important to define the markets, catalogue composition, currencies, the role of Immortal Ways and the team responsible for developing the showcase.
Role in the Product
Whether RubyPlay will be a standalone section, part of an aggregator or the basis for signature thematic selections.
Markets and Licences
Launch countries, local restrictions and availability of individual games and categories.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Catalogue Composition
The balance between standard slots, Immortal Ways and other casino formats.
Immortal Ways Presentation
A separate category, prominent entry points and sequential placement of games in the signature series.
Responsible Team
Product, content, marketing, analytics and game-lobby operations specialists.
Connection Stages
RubyPlay Connection Stages
Work progresses from selecting content and showcase structure to launching a separate Immortal Ways category and further catalogue development.
01
Concept
Define the markets, audience, categories and the role of Immortal Ways within the casino.
02
Building the Catalogue
Build the game list, lobby structure and a separate showcase for the signature series.
03
Launch Preparation
Check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, add new releases and strengthen successful collections.
Ready to Connect RubyPlay?
Tell us which RubyPlay products your casino needs, which markets the brand will operate in, and what role the Immortal Ways vertical should play. We will prepare the connection and launch structure.