Pokies Catalogue
Pokies form the foundation of the section and provide material for regular lobby updates.
Providers / ReelPlay
ReelPlay for a Casino Platform
APIACE helps add ReelPlay pokies, Infinity Reels and other casino games to a unified brand lobby. The content can be presented as a standalone section, grouped into dynamic collections and used for prominent gaming campaigns.
3
product areas
Pokies
catalogue foundation
Infinity
expanding sequences
Casino
different game formats
Provider Products
ReelPlay Game Categories
Pokies
The main catalogue for the primary lobby, themed collections and regular lobby updates.
Casino Games
Additional game categories for expanding the brand’s main lobby.
Infinity Reels Games SIGNATURE CATEGORY Dynamic game sequences in which a successful continuation expands the field and increases suspense.A Catalogue with Building Game Momentum
Pokies form the core of the lobby, while Infinity Reels create a separate category with sequential round development.
Overview
ReelPlay as a Dynamic Casino Section
ReelPlay suits projects that need a modern pokies catalogue with a dedicated Infinity Reels vertical. The provider can be presented as a standalone section, part of dynamic collections or a prominent feature within a broader multi-provider lobby.
Infinity Reels
Sequential game events develop the round and create a sense of building momentum.
Flexible Presentation
Content can be arranged by popularity, new releases, visual style and game-session characteristics.
Infinity Reels Work Best as a Separate Category
The signature game flow differs noticeably from standard pokies, so a standalone category helps explain it to the audience more quickly.
Products
ReelPlay Products
Build the main pokies lobby, highlight Infinity Reels as a separate vertical and supplement the catalogue with other casino formats.
ReelPlay Pokies
A catalogue for the main lobby, themed sections, personalised collections and regular lobby updates.
ReelPlay Casino Games
Additional game categories for expanding the range and serving different audience preferences.
SIGNATURE CATEGORY
ReelPlay Infinity Reels Games
Games for a dedicated lobby, dynamic collections and players who enjoy sequential round development.
Infinity Reels
Infinity Reels as a Standalone Vertical
Infinity Reels games are best presented separately from the general pokies catalogue. This structure helps players immediately understand the format and move into a session with building momentum and continuing successful sequences.
SEQUENTIAL ROUND DEVELOPMENT
Every Successful Continuation Opens a New Stage
The round develops through connected game events: a successful sequence continues, the field changes and anticipation of the next result becomes increasingly pronounced.
Sequence Continuation
A successful result becomes the start of the next stage of the round.
Field Development
The game area changes as the successful sequence continues.
Building Momentum
Each subsequent stage increases interest in how the round develops.
Unified Session
Several connected events are experienced as a single game story.
Prominent Category
The signature format helps ReelPlay stand out within a large provider catalogue.
Ready Basis for Promotion
Infinity Reels can be used in banners, special collections and themed gaming campaigns.
Lobby Structure
How to Organise an ReelPlay Lobby
First, the operator defines the provider’s role in the overall casino structure, then separates the main pokies catalogue and Infinity Reels into clear categories. Players receive a simple path from the main lobby to the signature game format.
Building the Catalogue
01The markets, audience and ReelPlay’s place in the overall lobby are defined.
02Pokies, Infinity Reels and other casino games are selected.
03Signature games are grouped into a separate dynamic collection.
04Collections are updated based on audience interest and new releases.
Player Journey
01The player opens the casino through the main lobby, a collection or an ReelPlay banner.
02The lobby offers standard pokies or a separate Infinity Reels category.
03The user selects a game within a clear dynamic section.
04New collections and releases create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, it is important to define the markets, catalogue scope, currencies, the role of Infinity Reels and the team responsible for developing the lobby.
Role in the Product
Whether ReelPlay will be a standalone section, part of an aggregator or the basis of dynamic themed collections.
Markets and Licences
Launch countries, local restrictions and availability of individual games and categories.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Catalogue Scope
Balance between standard pokies, Infinity Reels and other casino formats.
Infinity Reels Presentation
A separate category, prominent entry points and a clear explanation of the building game dynamics.
Responsible Team
Product, content, marketing, analytics and game-offering support specialists.
Integration Stages
ReelPlay Integration Stages
Work progresses from content selection and lobby structure to launching a dedicated Infinity Reels category and further catalogue development.
01
Concept
Define markets, audience, categories and the role of Infinity Reels within the casino.
02
Catalogue Assembly
Build the game list, lobby structure and dedicated Infinity Reels lobby.
03
Launch Preparation
We check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, add new releases and strengthen successful collections.
Ready to Connect ReelPlay?
Tell us which ReelPlay products your casino needs, which markets the brand will operate in and what role the Infinity Reels vertical should play. We will prepare the connection and launch structure.