Slot Catalogue
Slots form the basis of the section and provide content for regular showcase updates.
Providers / ReelPlay
ReelPlay for a Casino Platform
APIACE helps add ReelPlay slots, Infinity Reels and other casino games to a unified brand lobby. The content can be presented as a standalone section, grouped into dynamic collections and used for prominent gaming campaigns.
3
product verticals
Slots
catalogue foundation
Infinity
expanding series
Casino
different game formats
Provider products
ReelPlay Game Verticals
Slots
Core catalogue for the main lobby, themed collections and regular lobby updates.
Casino Games
Additional game categories for expanding the brand’s overall showcase.
Infinity Reels Games SIGNATURE VERTICAL Dynamic game series where a successful continuation develops the grid and increases the tension.A Catalogue with Building Game Dynamics
Slots form the foundation of the lobby, while Infinity Reels create a separate category with progressive round development.
Overview
ReelPlay as a Dynamic Casino Section
ReelPlay suits projects that need a modern slot catalogue with a dedicated Infinity Reels vertical. The provider can be presented as a standalone section, part of dynamic collections or a prominent accent within a wider multi-provider lobby.
Infinity Reels
Consecutive game events develop the round and create a sense of increasing momentum.
Flexible Presentation
Content can be organised by popularity, new releases, visual style and the character of the gaming session.
Infinity Reels Works Best as a Separate Category
The signature gameplay differs noticeably from standard slots, so a standalone category helps explain it to the audience more quickly.
Products
ReelPlay Products
Build the main slot lobby, highlight Infinity Reels as a separate vertical and extend the catalogue with other casino formats.
ReelPlay Slots
Catalogue for the main lobby, themed sections, personalised collections and regular lobby updates.
ReelPlay Casino Games
Additional game categories for expanding the range and serving different audience preferences.
SIGNATURE VERTICAL
ReelPlay Infinity Reels Games
Games for a dedicated lobby, dynamic collections and players who enjoy progressive round development.
Infinity Reels
Infinity Reels as a Standalone Vertical
Infinity Reels games are best presented separately from the general slot catalogue. This structure helps users immediately understand the format and move into a session with building dynamics and continuing successful series.
PROGRESSIVE ROUND DEVELOPMENT
Each Successful Continuation Opens a New Stage
The round develops through connected game events: a successful series continues, the grid changes, and anticipation of the next result becomes more pronounced.
Series Continuation
A successful result becomes the start of the next stage of the round.
Grid Development
The game area changes as a successful series continues.
Building Dynamics
Each next stage increases interest in how the round develops.
Coherent Session
Several connected events feel like a single gaming story.
Distinctive Category
The signature format helps ReelPlay stand out within a large provider catalogue.
Ready-Made Promotional Focus
Infinity Reels works well in banners, special collections and themed gaming campaigns.
Lobby Structure
How to Organise the ReelPlay Lobby
The operator first defines the provider’s role in the overall casino structure, then separates the main slot catalogue and Infinity Reels into clear categories. The player gets a simple path from the main lobby to the signature game format.
Building the Catalogue
01Define the markets, audience and place of ReelPlay within the overall showcase.
02Slots, Infinity Reels and other casino games are selected.
03Signature games are grouped into a dedicated dynamic collection.
04The catalogue is updated based on audience interest and new releases.
Player Journey
01The player enters the casino through the main lobby, a collection or a ReelPlay banner.
02The lobby offers standard slots or a dedicated Infinity Reels category.
03The user selects a game within a clear dynamic section.
04New collections and releases create additional reasons to return.
What to Consider
What to Consider Before Connection
Before launch, it is important to define markets, catalogue composition, currencies, the role of Infinity Reels and the team responsible for developing the lobby.
Role in the Product
Whether ReelPlay will be a standalone section, part of an aggregator or the basis of dynamic themed collections.
Markets and Licences
Launch countries, local restrictions and availability of individual games and categories.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Catalogue Composition
Balance between standard slots, Infinity Reels and other casino formats.
Infinity Reels Presentation
A separate category, prominent entry points and a clear explanation of the building game dynamics.
Responsible Team
Product, content, marketing, analytics and game-lobby operations specialists.
Connection Stages
ReelPlay Connection Stages
Work proceeds from content selection and lobby structure to launching a dedicated Infinity Reels category and further catalogue development.
01
Concept
Define markets, audience, categories and the role of Infinity Reels within the casino.
02
Building the Catalogue
Build the game list, lobby structure and a dedicated Infinity Reels showcase.
03
Launch Preparation
Check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, add new releases and strengthen successful collections.
Ready to Connect ReelPlay?
Tell us which ReelPlay products your casino needs, the markets where the brand will operate and the role the Infinity Reels vertical should play. We will prepare the connection and launch structure.