Five Key Categories
The turnkey platform, Game Aggregator, Sportsbook, payment solutions and affiliate system cover the core parts of the product and its development.
Providers / NuxGame
NuxGame for an iGaming Project
APIACE helps combine the NuxGame turnkey platform, Game Aggregator, Sportsbook, payment solutions and affiliate system within one business model. Games, betting, payments and audience acquisition receive a coordinated structure for brand launch and development.
5
product verticals
Turnkey
project foundation
Games
game catalogue
Growth
payments and affiliates
Provider Products
NuxGame Product Ecosystem
Turnkey Platform
COMPREHENSIVE SOLUTION
A complete foundation for launching a brand with games, betting, payments and key business categories.
Sportsbook
A sports category for events, betting lines and a standalone sportsbook lobby.
Game Aggregator
A large game catalogue for the main lobby, themed sections and different audience preferences.
Payment Solutions
A payments category supporting a convenient user journey and brand operation in selected markets.
Affiliate System
A category for audience acquisition, affiliate-channel development and brand scaling.
Overview
NuxGame for a Comprehensive iGaming Business
NuxGame suits projects that need to combine casino, sports betting, payments and affiliate development within one business model. Categories can be launched in stages, or the turnkey platform can be used as the brand foundation.
Unified Business Model
The gaming lobby, sports betting, payments and affiliate channels operate as connected categories within one brand.
Foundation for Growth
A project can begin with key products and expand the offering as the audience develops.
Each Category Needs a Clear Role
Before launch, define which products will form the brand foundation and which will strengthen the offering at later stages.
Products
NuxGame Products
Build your own configuration from a turnkey platform, Game Aggregator, Sportsbook, payment solutions and an affiliate system.
NuxGame Turnkey Platform
A comprehensive foundation for launching a brand with key gaming, sports, payment and commercial categories.
Sportsbook NuxGame
A sports lobby for events, betting lines, popular markets and the betting audience.
NuxGame Game Aggregator
A large catalogue for the main lobby, themed categories, personalised collections and ongoing casino development.
NuxGame Payment Solutions
A payments category supporting a convenient user journey and project operation across different markets.
NuxGame Affiliate System
A tool for developing affiliate channels, acquiring audiences and scaling the brand.
Ecosystem
Five Categories in One Business System
NuxGame connects the key parts of an iGaming project within one model. The turnkey platform forms the foundation, Game Aggregator and Sportsbook cover the core products, payment solutions support the user journey and the affiliate system helps develop the audience.
Turnkey Platform
Combines the brand’s core categories within one complete product structure.
Sportsbook
Creates a sports lobby for events, competitions and betting.
Game Aggregator
Creates a broad game catalogue with categories, collections and different content types.
Payment Solutions
Support a convenient user journey in selected markets.
Affiliate System
Supports new-audience acquisition and affiliate-channel development.
Unified Brand
All categories receive a coordinated presentation and clear role within the project.
Different Markets
The product set can be adapted to the project model and priority launch countries.
Staged Development
The project can begin with key categories and expand the ecosystem as it grows.
Project Structure
How to Structure a Project with NuxGame
The product core is defined first, followed by gaming, sports, payment and affiliate categories. This structure preserves a clear role for each solution.
Business Structure
01The core markets, audience and commercial brand model are defined.
02NuxGame products for the first launch stage are selected.
03Games, betting, payments and affiliate channels receive their own categories.
04The ecosystem expands according to demand, results and project strategy.
Player Journey
01The user discovers the brand through its gaming, sports or promotional lobby.
02The project offers a suitable product, game, event or offer.
03The player continues activity within the unified brand structure.
04New games, events and campaigns create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, define the markets, product model, priority categories, payment strategy and project-development sequence.
Project Model
Whether the foundation will be casino, Sportsbook, a combined platform or a comprehensive turnkey launch.
Markets and Licences
Launch countries, local restrictions and availability of individual products.
Currencies and Payments
Operating currencies, payment preferences and audience expectations in each market.
Ecosystem Composition
Which products are needed at launch and which categories will be connected as the project grows.
Development Strategy
Priorities across casino, sport, payments, affiliate channels and the turnkey platform.
Responsible Team
Product, content, marketing, payments, affiliates and brand-development specialists.
Integration Stages
NuxGame Integration Stages
Work progresses from selecting the product model and ecosystem scope to launching key categories and further scaling the project.
01
Concept
Define the markets, audience, business model and priority products.
02
Ecosystem Assembly
Build the structure for the gaming lobby, Sportsbook, payments and affiliate categories.
03
Launch Preparation
Check the user journey, category presentation and team readiness.
04
Scaling
Expand the product set and strengthen the categories with the greatest potential.
Ready to Connect NuxGame?
Tell us which NuxGame products your project needs, which markets the brand will operate in and which categories will be prioritised. We will prepare the connection structure and staged launch.