Five Key Verticals
Turnkey Platform, Game Aggregator, Sportsbook, Payment Solutions and Affiliate System cover the main parts of the product and its development.
Providers / NuxGame
NuxGame for an iGaming Project
APIACE helps bring NuxGame Turnkey Platform, Game Aggregator, Sportsbook, Payment Solutions and Affiliate System into a unified business model. Gaming, betting, payments and audience acquisition receive a coordinated structure for brand launch and development.
5
product verticals
Turnkey
project foundation
Games
game catalogue
Growth
payments and affiliates
Provider products
NuxGame Product Ecosystem
Turnkey Platform
COMPREHENSIVE SOLUTION
A complete foundation for launching a brand with gaming, betting, payments and key business verticals.
Sportsbook
A sports vertical for events, betting lines and a standalone sportsbook showcase.
Game Aggregator
A large game content catalogue for the main lobby, themed sections and different audience preferences.
Payment Solutions
A payment vertical for a convenient user journey and brand operations across selected markets.
Affiliate System
A vertical for audience acquisition, affiliate channel development and brand scaling.
Overview
NuxGame for a Comprehensive iGaming Business
NuxGame suits projects that need to combine casino, sports betting, payments and affiliate development within one business model. Individual verticals can be launched in stages or the Turnkey Platform can be used as the brand foundation.
Unified Business Model
The game showcase, sports betting, payments and affiliate channels operate as connected verticals of one brand.
Foundation for Growth
The project can start with key products and expand the offering as the audience develops.
Each Vertical Needs a Clear Role
Before launch, it is important to define which products will form the brand foundation and which will strengthen the offering at later stages.
Products
NuxGame Products
Build your own configuration from Turnkey Platform, Game Aggregator, Sportsbook, Payment Solutions and Affiliate System.
NuxGame Turnkey Platform
A comprehensive foundation for launching a brand with key gaming, sports, payment and commercial verticals.
Sportsbook NuxGame
A sports showcase for events, betting lines, popular markets and a sportsbook audience.
NuxGame Game Aggregator
A large catalogue for the main lobby, themed categories, personalised collections and ongoing casino development.
NuxGame Payment Solutions
A payment vertical for a convenient user journey and project operations across different markets.
NuxGame Affiliate System
A tool for affiliate channel development, audience acquisition and brand scaling.
Ecosystem
Five Verticals in a Unified Business System
NuxGame connects key parts of an iGaming project within a common model. The Turnkey Platform forms the foundation, Game Aggregator and Sportsbook cover the core products, Payment Solutions support the user journey, and Affiliate System helps grow the audience.
Turnkey Platform
Brings the brand’s main verticals together in a cohesive product structure.
Sportsbook
Creates a sports showcase for events, competitions and betting.
Game Aggregator
Creates a broad game catalogue with categories, collections and different types of content.
Payment Solutions
Help build a convenient user journey across selected markets.
Affiliate System
Supports new audience acquisition and affiliate channel development.
Unified Brand
All verticals receive a coordinated presentation and a clear role within the project.
Different Markets
The product mix can be adapted to the project model and priority launch countries.
Gradual Development
The project can start with key verticals and expand the ecosystem as it grows.
Project Structure
How to Build a Project with NuxGame
First, the product core is defined, then gaming, sports, payment and affiliate verticals are formed. This structure helps keep the role of each solution clear.
Business Structure
01Define the main markets, audience and commercial model of the brand.
02Select NuxGame products for the first launch stage.
03Gaming, betting, payments and affiliate channels receive their own areas.
04The ecosystem expands based on demand, results and project strategy.
Player Journey
01The user discovers the brand through its gaming, sports or promotional showcase.
02The project offers a suitable product, game, event or offer.
03The player continues activity within the unified brand structure.
04New games, events and campaigns create additional reasons to return.
What to Consider
What to Consider Before Connection
Before launch, it is important to define markets, the product model, priority verticals, payment strategy and the sequence of project development.
Project Model
Will the foundation be casino, Sportsbook, a combined platform or a comprehensive turnkey launch?
Markets and Licences
Launch countries, local restrictions and availability of individual games.
Currencies and Payments
Operating currencies, payment preferences and audience expectations in each market.
Ecosystem Composition
Which products are needed at launch and which verticals will be connected as the project grows.
Development Strategy
Priorities between casino, sports, payments, affiliate channels and the Turnkey Platform.
Responsible Team
Product, content, marketing, payments, affiliate and brand development specialists.
Integration Stages
NuxGame Integration Stages
Work progresses from selecting the product model and ecosystem composition to launching key verticals and further scaling the project.
01
Concept
Define markets, audience, business model and priority products.
02
Building the Ecosystem
Build the structure for the game showcase, Sportsbook, payment and affiliate verticals.
03
Launch Preparation
Check the user journey, presentation, collections and team readiness.
04
Scaling
Expand the product mix and strengthen the verticals with the greatest potential.
Ready to Connect NuxGame?
Tell us which NuxGame products your project needs, which markets the brand will operate in and which verticals will be priorities. We will prepare the integration structure and phased launch plan.