Recognisable Game Series
Pokies and classic formats help quickly create a clear section for a broad audience.
Providers / Novomatic API
Connecting the Novomatic API to a Gaming Platform
APIACE helps combine Novomatic pokies, table games and jackpot games with VLT content and gaming machines. The operator can develop an online casino, terminal network and land-based venues within a unified product strategy.
5
product verticals
Pokies
catalogue foundation
Jackpots
games with major prizes
VLT
terminals and gaming halls
Provider Products
Novomatic Game Ecosystem
Pokies
CATALOGUE FOUNDATION
The main catalogue for the online lobby, themed collections and regular campaigns.
Table Games
Classic formats for players who prefer familiar rules.
Jackpot Games
Games with major prizes and dedicated promotional scenarios.
VLT Games
Content for terminal solutions and distributed gaming networks.
Gaming Machines
Hardware solutions for casinos, gaming halls and other land-based venues.
Connecting Online and Land-Based Categories
Recognisable game series can be developed across the digital lobby, VLT network and physical venues.
Overview
Novomatic for a Multichannel Gaming Business
Novomatic suits projects operating across several channels. Online content forms the digital lobby, VLT games support terminal networks, and gaming machines develop the land-based category. The operator retains a recognisable gaming style while adapting the offering to different audiences.
Dedicated Jackpot Zone
Games with major prizes create a prominent focal point and additional reasons to return.
Multiple Channels
An online casino, VLT networks and gaming halls can be developed as connected parts of one brand.
The Product Model Depends on the Market
Online, terminal and land-based categories may have different rules, available offerings and launch requirements.
Products
Novomatic Products
Select content and equipment for an online casino, VLT network, land-based venue or combined model.
KEY CATEGORY
Novomatic Pokies API
Connecting the pokies catalogue for the main lobby, themed collections, personalised recommendations and regular game-offering updates.
Novomatic Table Games API
Classic table games for players who prefer familiar rules, quick selection and straightforward gameplay.
Novomatic Jackpot Games API
Jackpot games for a dedicated zone, prominent promotional campaigns and additional motivation for players to return to the casino.
Novomatic VLT Games API
Game content for VLT terminals and distributed networks with a unified approach to the offering and promotion.
Novomatic Gaming Machines
Gaming machines for casinos and halls where the operator needs to combine equipment, content and venue presentation into a cohesive product.
Ecosystem
Three Channels within One Ecosystem
Novomatic supports a unified product across the digital lobby, terminal network and physical venue. Each channel receives its own offering and user journey while remaining connected to the overall brand concept.
ONLINE CHANNEL
Digital Lobby
Pokies, table games and jackpot games form the core online-casino offering and support regular activity.
TERMINAL CHANNEL
VLT Network
Game content is distributed across terminals and venues with a unified approach to the offering and promotion.
LAND-BASED CHANNEL
Casinos and Gaming Halls
Gaming machines and venue presentation create a standalone product for a physical audience.
Unified Portfolio
Different product categories can be developed under a shared strategy and recognisable brand.
Local Adaptation
The offering is selected with the country rules, venue format and audience preferences in mind.
Different Segments
Online players, gaming-hall visitors and terminal-network users receive a suitable format.
Gradual Expansion
The project can start with one channel and add new categories as it develops.
Lobby Structure
How to Organise the Novomatic Lobby
Games can be arranged by recognisable series, genres, jackpots, popularity and venue formats. This structure helps preserve catalogue recognition while directing player attention to the right categories.
Building the Catalogue
01The markets, audience and role of Novomatic within the overall gaming offering are defined.
02Pokies, table games, jackpots and content for the VLT category are selected.
03Games are arranged by series, collections, new releases and special zones.
04The offering is updated according to demand, campaign results and project development.
Player Journey
01The player enters the online casino, selects a terminal or visits a land-based venue.
02The available offering is shown according to the market and channel format.
03The user selects a pokie, table game or jackpot game in the appropriate category.
04Results and audience interest help refine the lobby and promotional campaigns.
Key Considerations
What to Consider Before Connection
Before launch, it is important to define the markets, channels, catalogue composition, currencies, venue requirements and the team responsible for developing each category.
Project Model
An online casino, VLT network, gaming halls or a combined model with several channels.
Markets and Licences
Launch countries, rules for online and land-based operations, and availability of individual products.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each target market.
Catalogue Scope
The balance between pokies, table games, jackpots and the VLT category.
Venue Parameters
The hall format, number of venues, equipment placement and user-experience requirements.
Responsible Team
Specialists responsible for product, content, operations, marketing and network development.
Integration Stages
Novomatic Integration Stages
The work progresses from defining the product model to launching the selected categories and further expanding the ecosystem.
01
Concept
We define the markets, project format, audience and priority Novomatic products.
02
Portfolio Assembly
We assemble the game set, jackpot zone, VLT content and equipment range.
03
Launch Preparation
We check the lobby, venues, presentation and team readiness.
04
Development
We add new games, venues, channels and markets as the project grows.
Ready to Connect Novomatic?
Tell us which Novomatic products your project needs, which markets the brand will operate in, and whether you are planning online, VLT or land-based operations. We will prepare a connection and launch structure.