Online Pokies
Pokies form the foundation of the digital lobby and support regular game-lobby updates.
Providers / Merkur Gaming
Merkur Gaming for a Casino Platform
APIACE helps bring Merkur Gaming pokies, VLT Games, Gaming Machines and other casino games into one unified brand lobby. The different verticals suit online casinos, gaming venues and projects with multiple entertainment formats.
4
product areas
Pokies
online catalogue
VLT
games for terminals
Machines
gaming machines
Provider Products
Merkur Gaming Game Categories
Pokies
CATALOGUE FOUNDATION
The main catalogue for the online lobby, themed collections and regular lobby updates.
VLT Games
Games for terminal networks, gaming venues and locations with a dedicated VLT area.
Gaming Machines
A separate vertical for land-based venues, gaming floors and the familiar gaming-machine format.
Casino Games
Additional categories for expanding the shared game lobby.
Online Catalogue, VLT and Gaming Machines
Pokies form the digital lobby, VLT Games suit terminal networks, and Gaming Machines expand the offering for land-based venues.
Overview
Merkur Gaming for Online and Land-Based Projects
Merkur Gaming suits projects that need to combine online pokies, VLT Games and Gaming Machines. Each vertical can be presented as a separate area while retaining a unified style and clear navigation.
VLT Games
This separate vertical suits terminal networks and gaming venues with a compact selection structure.
Gaming Machines
The land-based format helps create a dedicated gaming area with a familiar presentation.
Each Format Needs Its Own Zone
Online pokies, VLT Games and Gaming Machines serve different scenarios, so separate sections help maintain a clear project structure.
Products
Merkur Gaming Products
Build an online pokies lobby, add VLT Games and Gaming Machines, then expand the offering with other casino formats.
KEY CATEGORY
Merkur Gaming Pokies
A catalogue for the online lobby, themed sections, personalised collections and regular lobby updates.
Merkur Gaming VLT Games
Games for terminal networks, gaming venues and a dedicated VLT area with clear navigation.
Merkur Gaming Gaming Machines
A vertical for land-based venues and projects that need the familiar Gaming Machines format.
Merkur Gaming Casino Games
Additional categories for expanding the range and serving different gaming preferences.
Venue Formats
Balancing the Online Catalogue and Land-Based Formats
Merkur Gaming makes it possible to combine online pokies with VLT Games and Gaming Machines. This structure suits digital casinos, gaming venues and projects that bring together several audience channels.
THREE GAMING-OFFERING FORMATS
From the Online Lobby to the Gaming Floor
Pokies support the digital lobby, VLT Games form the terminal vertical, and Gaming Machines create a familiar experience for land-based venues.
Online Pokies
A catalogue for digital sessions, themed collections and regular updates.
VLT Games
A compact vertical for terminal networks and gaming venues.
Gaming Machines
A dedicated area for land-based venues and familiar gaming scenarios.
Unified Brand
Different formats can be presented within one visual system for the project.
More Launch Scenarios
The content suits online casinos, terminal networks, gaming venues and combined projects.
Clear Audience Segmentation
Each vertical receives its own lobby and matches a familiar way to play.
Lobby Structure
How to Organise the Merkur Gaming Lobby
Pokies, VLT Games, Gaming Machines and other casino games should be separated by place of use and session type. This structure makes the offering clearer and helps each vertical retain its own role.
Building the Catalogue
01The role of Merkur Gaming within the overall casino structure is defined.
02Online pokies, VLT Games and Gaming Machines receive separate areas.
03Content is distributed by venue, audience, popularity and theme.
04Collections are updated according to audience interest and the development of each vertical.
Player Journey
01The user opens the relevant Merkur Gaming venue or gaming area.
02The lobby offers online pokies, VLT Games or Gaming Machines.
03The player selects content within a clear, standalone vertical.
04New collections and updates create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, it is important to define the markets, project format, catalogue composition, currencies, the role of VLT and Gaming Machines, and the team responsible for developing each vertical.
Project Model
Whether Merkur Gaming will be presented in an online casino, terminal network, gaming venue or combined model.
Markets and Licences
Launch countries, local restrictions and the availability of individual games, VLT verticals and machines.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Offering Composition
The balance between online pokies, VLT Games, Gaming Machines and other categories.
Category Presentation
Separate categories, clear names and visible entry points for each venue format.
Responsible Team
Product, content, marketing, analytics and gaming-area support specialists.
Integration Stages
Merkur Gaming Integration Stages
The work runs from selecting the project format and content composition to launching separate gaming verticals and continuing to develop the lobby.
01
Concept
Define the markets, audience and role of online pokies, VLT Games and Gaming Machines.
02
Offering Assembly
Build the game set and separate areas for each vertical.
03
Launch Preparation
We check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, shift priorities and strengthen popular gaming zones.
Ready to Connect Merkur Gaming?
Tell us which Merkur Gaming products your project needs, which markets the brand will operate in and how you want to separate online pokies, VLT Games and Gaming Machines. We will prepare the integration and launch structure.