Online Slots
Slots form the foundation of the digital showcase and support regular updates to the game lobby.
Providers / Merkur Gaming
Merkur Gaming for a Casino Platform
APIACE helps bring Merkur Gaming slots, VLT games, gaming machines and other casino games into one unified brand showcase. The different verticals suit online casinos, gaming halls and projects with multiple entertainment formats.
4
product verticals
Slots
online catalogue
VLT
games for terminals
Machines
gaming machines
Provider products
Merkur Gaming Game Categories
Slots
CATALOGUE FOUNDATION
The main catalogue for the online lobby, themed collections and regular showcase updates.
VLT Games
Games for terminal networks, gaming halls and venues with a dedicated VLT zone.
Gaming Machines
A separate vertical for land-based venues, gaming halls and the familiar gaming machine format.
Casino Games
Additional game categories for expanding the overall brand showcase.
Online Catalogue, VLT and Gaming Machines
Slots form the digital showcase, VLT games suit terminal networks, while gaming machines extend the offering for land-based venues.
Overview
Merkur Gaming for Online and Land-Based Projects
Merkur Gaming suits projects that need to combine online slots, VLT games and gaming machines. Each vertical can be presented as a standalone zone while maintaining a unified style and clear navigation.
VLT Games
A dedicated vertical for terminal networks and gaming halls with a compact selection structure.
Gaming Machines
The land-based format helps create a standalone gaming zone with a familiar presentation.
Each Format Needs Its Own Zone
Online slots, VLT games and gaming machines are designed for different scenarios, so separate sections help keep the project structure clear.
Products
Merkur Gaming Products
Build an online slot showcase, add VLT games and gaming machines, then extend the offering with other casino formats.
KEY VERTICAL
Merkur Gaming Slots
A catalogue for the online lobby, themed sections, personalised collections and regular showcase updates.
Merkur Gaming VLT Games
Games for terminal networks, gaming halls and a standalone VLT zone with clear navigation.
Merkur Gaming Gaming Machines
A vertical for land-based venues and projects that need the familiar gaming machine format.
Merkur Gaming Casino Games
Additional game categories for expanding the range and serving different audience preferences.
Venue Formats
Balancing the Online Catalogue and Land-Based Formats
Merkur Gaming allows online slots to be combined with VLT games and gaming machines. This structure suits digital casinos, gaming halls and projects that bring together several audience interaction channels.
THREE OFFERING FORMATS
From Online Lobby to Gaming Venue
Slots support the digital showcase, VLT games form the terminal vertical, and gaming machines create a familiar scenario for land-based venues.
Online Slots
A catalogue for digital sessions, themed collections and regular updates.
VLT Games
A compact vertical for terminal networks and gaming halls.
Gaming Machines
A standalone zone for land-based venues and familiar gaming scenarios.
Unified Brand
Different formats can be presented within one visual system for the project.
More Launch Scenarios
The content suits online casinos, terminal networks, gaming halls and combined projects.
Clear Audience Segmentation
Each vertical gets its own showcase and matches a familiar way of playing.
Showcase Structure
How to Organise the Merkur Gaming Showcase
Slots, VLT games, gaming machines and other casino games should be separated by place of use and session type. This structure makes the offering clearer and helps each vertical retain its own role.
Building the Catalogue
01Define the role of Merkur Gaming within the overall project structure.
02Online slots, VLT games and gaming machines receive separate zones.
03Content is organised by venue, audience, popularity and theme.
04Collections are updated based on audience interest and the development of each vertical.
Player Journey
01The user opens the relevant Merkur Gaming venue or gaming zone.
02The showcase offers online slots, VLT games or gaming machines.
03The player selects content within a clear standalone vertical.
04New collections and updates create additional reasons to return.
What to Consider
What to Consider Before Connection
Before launch, define the markets, project format, catalogue composition, currencies, the role of VLT and gaming machines, and the team responsible for developing each vertical.
Project Format
Whether Merkur Gaming will be presented in an online casino, terminal network, gaming hall or combined model.
Markets and Licences
Launch countries, local restrictions and availability of individual games, VLT verticals and gaming machines.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Offering Composition
The balance between online slots, VLT games, gaming machines and other categories.
Vertical Presentation
Separate categories, clear names and visible entry points for each venue format.
Responsible Team
Product, content, marketing, analytics and gaming-zone support specialists.
Connection Stages
Merkur Gaming Connection Stages
Work progresses from selecting the project format and content composition to launching separate gaming verticals and further developing the showcase.
01
Concept
Define the markets, audience and role of online slots, VLT games and gaming machines.
02
Building the Offering
Define the game composition and separate zones for each vertical.
03
Launch Preparation
Check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, change priorities and strengthen high-demand gaming zones.
Ready to Connect Merkur Gaming?
Tell us which Merkur Gaming products your project needs, which markets the brand will operate in and how you want to separate online slots, VLT games and gaming machines. We will prepare the connection and launch structure.