Six Verticals
A broad product set supports casino, sports and lottery audiences.
Providers / BBIN
BBIN for a Comprehensive iGaming Offering
BBIN helps build a large-scale gaming proposition with Casino Games, Live Casino, Lotteries, Battle Games, Sportsbook and Fishing Games. Products can be combined into one ecosystem, divided into separate verticals and used to attract audiences with different interests.
6
product verticals
Casino & Live
foundation of the gaming proposition
Sportsbook
bets on sporting events
Lottery & Battle
formats for a broad audience
Provider Products
BBIN Verticals
Casino Games
FOUNDATION
Main gaming offering for regular activity and themed collections.
Live Casino
Live gaming tables and the atmosphere of a real casino.
Lottery Games
Clear number-based formats with regular draws.
Battle Games
Competitive scenarios with a fast pace and vibrant presentation.
Sportsbook
Sports vertical for a dedicated event-driven offering.
Fishing Games
Dynamic game sessions with active play and visual energy.
Overview
BBIN within an iGaming Project
BBIN helps combine several major verticals within one brand: Casino Games, Live Casino, Lotteries, Battle Games, Sportsbook and Fishing formats. The provider can serve as the foundation of a comprehensive offering or selected products can be highlighted for specific audiences.
Different Scenarios
Players can choose among classic games, live tables, betting and dynamic formats.
Unified Ecosystem
All verticals can be arranged in a clear structure with dedicated entry points.
The Proposition Is Tailored to the Project
Priority products, categories and display order are determined according to markets, audience and brand positioning.
Products
BBIN Products
Build the main casino offering, add Live Casino, Lottery and Battle Games, a dedicated Sportsbook and dynamic Fishing formats.
KEY CATEGORY
BBIN Casino Games
Main catalogue for the primary offering, themed categories and regular promotional campaigns.
BBIN Live Casino
Live gaming tables for a dedicated premium zone and audiences that value the atmosphere of a real casino.
BBIN Battle Games
Competitive formats for fast sessions, engaging campaigns and active audiences.
BBIN Lottery Games
Number draws for a dedicated category, regular events and a broad audience.
Sportsbook BBIN
Sports offering for events, popular markets and regular activity throughout the season.
BBIN Fishing Games
Dynamic gaming scenarios with vibrant presentation for a dedicated category and prominent promotional zones.
Capabilities
What a Project Gains from BBIN
BBIN can operate as a comprehensive iGaming ecosystem: building several independent verticals, supporting an events calendar and combining casino content with Sportsbook, Lotteries and dynamic games.
Broad Proposition
Casino, Live, Lotteries, Battle, Sportsbook and Fishing cover different gaming interests.
Varied Presentation
Each vertical receives its own style, banners and themed zones.
Comprehensive Product
Multiple verticals help grow the brand without tying it to a single game category.
Audience Adaptation
The range and display order can be tailored to player interests in each market.
Offering Structure
Products are distributed by category, event, popularity and dedicated campaign.
Campaigns and Events
The content suits new-release launches, sporting events, draws and themed weeks.
Understanding Interest
Results by vertical and category help refine the composition of the offering.
Ongoing Development
The proposition can be expanded gradually by adding new products and focal points.
How the Offering Works
How BBIN Works within the Project
The project defines the role of each BBIN vertical, selects priority products and creates a clear user journey from the main offering to a casino game, live table, bet or draw.
Building the Ecosystem
01Define target markets, audience and the role of BBIN within the overall project structure.
02Select Casino, Live, Lottery, Battle, Sports and Fishing verticals.
03Distribute products across sections, categories, events and promotional zones.
04The mix and display order are updated according to audience interest.
User Journey
01The user opens the main offering or a specific BBIN vertical.
02The structure helps the user quickly select Casino, Live, Lottery, Sports or a dynamic game.
03The user moves to the selected format within the brand’s shared ecosystem.
04New events, games and collections create reasons to return.
What to Define
What to Define before Launching BBIN
Before launch, define the markets, product-ecosystem composition, the role of each vertical, offering structure and the team responsible for ongoing development.
Role in the Project
Whether BBIN will be the foundation of the entire ecosystem, a dedicated section or a set of selected verticals.
Markets and Audience
Launch countries, user interests and priority products for each segment.
Game Ranges
Suitable playing levels and formats for the audience in each market.
Proposition Composition
Balance among Casino, Live, Lotteries, Battle Games, Sportsbook and Fishing.
Promotions and Presentation
Sections, banners, collections and advertising scenarios for each vertical.
Responsible Team
Product, content, marketing and shared-offering development specialists.
Vertical Development
How the BBIN Vertical Develops
Work begins with selecting the product model and section structure, then moves to launching the offering, promotion and regular development of the proposition.
01
Concept
Define markets, audience and the place of BBIN within the project.
02
Vertical Selection
Build the product mix and structure of the main offering.
03
Launch Preparation
We check the user journey, section presentation and promotional materials.
04
Development
Update the proposition, launch campaigns and adjust the offering according to audience interest.
Ready to Add BBIN?
Tell us which BBIN verticals your project needs, which markets the brand will operate in and how you want to combine Casino, Live, Sportsbook and Lottery products. We will prepare a suitable launch structure.