Six Verticals
A broad set of products helps reach casino, sports and lottery audiences.
Providers / BBIN
BBIN for a Comprehensive iGaming Showcase
BBIN helps build a large-scale gaming offering with Casino Games, Live Casino, Lottery Games, Battle Games, Sportsbook and Fishing Games. Products can be combined into a unified ecosystem, organised into separate verticals and used to attract audiences with different interests.
6
product verticals
Casino & Live
foundation of the gaming offering
Sportsbook
betting on sporting events
Lottery & Battle
formats for a broad audience
Provider products
BBIN Verticals
Casino Games
FOUNDATION
Main game showcase for regular activity and thematic selections.
Live Casino
Live gaming tables and the atmosphere of a real casino.
Lottery Games
Clear number-based formats with regular draws.
Battle Games
Competitive scenarios with a fast pace and vivid presentation.
Sportsbook
Sports vertical for a dedicated event-driven showcase.
Fishing Games
Dynamic game sessions with active gameplay and strong visual energy.
Overview
BBIN Within the iGaming Project Structure
BBIN helps combine several major verticals under one brand: Casino Games, Live Casino, Lottery Games, Battle Games, Sportsbook and Fishing formats. The provider can be used as the foundation of a comprehensive showcase or individual products can be highlighted for specific audiences.
Different Scenarios
The player can choose between classic games, live tables, betting and dynamic formats.
Unified Ecosystem
All verticals can be organised into a clear structure with separate entry points.
The Offering Is Tailored to the Project
Priority products, categories and display order are defined according to markets, audience and brand positioning.
Products
BBIN Products
Build the main casino showcase, add Live Casino, Lottery and Battle Games, a dedicated Sportsbook and dynamic Fishing formats.
KEY VERTICAL
BBIN Casino Games
Main catalogue for the primary showcase, thematic categories and regular promotional campaigns.
BBIN Live Casino
Live gaming tables for a dedicated premium zone and audiences that value the atmosphere of a real casino.
BBIN Battle Games
Competitive formats for fast sessions, engaging campaigns and active audiences.
BBIN Lottery Games
Number draws for a standalone category, regular events and a broad audience.
Sportsbook BBIN
Sports showcase for events, popular markets and regular activity throughout the season.
BBIN Fishing Games
Dynamic gaming scenarios with vivid presentation for a dedicated category and prominent promotional zones.
Capabilities
What the Project Gets with BBIN
BBIN can be used as a comprehensive iGaming ecosystem: create several standalone verticals, support an event calendar and combine casino content with Sportsbook, lotteries and dynamic games.
Broad Offering
Casino, Live, Lottery, Battle, Sportsbook and Fishing cover different gaming interests.
Varied Presentation
Each vertical receives its own style, banners and thematic zones.
Comprehensive Product
Several verticals help develop the brand without tying it to a single game category.
Audience Adaptation
The range and display order can be tailored to player interests in each market.
Showcase Structure
Products are organised by category, event, popularity and dedicated campaigns.
Campaigns and Events
The content is suitable for new-release launches, sporting events, draws and thematic weeks.
Understanding Interest
Results by vertical and category help adjust the showcase composition.
Continuous Development
The offering can be expanded gradually by adding new products and new areas of focus.
How the Showcase Works
How BBIN Works Within the Project
The project defines the role of each BBIN vertical, selects priority products and builds a clear user journey from the main showcase to a casino game, live table, bet or draw.
Building the Ecosystem
01Target markets, audience and the role of BBIN in the overall project structure are defined.
02Casino, Live, Lottery, Battle, Sports and Fishing verticals are selected.
03Products are organised by sections, categories, events and promotional zones.
04Update composition and display order based on audience interest.
User Journey
01The user opens the main showcase or a specific BBIN vertical.
02The structure helps the user quickly choose Casino, Live, Lottery, Sports or a dynamic game.
03The user moves to the selected format within the brand’s shared ecosystem.
04New events, games and selections create additional reasons to return.
What to Define
What to Define Before Launching BBIN
Before launch, it is important to define markets, the composition of the product ecosystem, the role of each vertical, showcase structure and the team responsible for further development.
Role in the Project
Whether BBIN will be the foundation of the entire ecosystem, a standalone section or a set of selected verticals.
Markets and Audience
Launch countries, user interests and priority products for each segment.
Gaming Ranges
Suitable playing levels and formats for the audience in each market.
Offering Composition
Balance between Casino, Live, Lottery, Battle Games, Sportsbook and Fishing.
Promotion and Presentation
Sections, banners, selections and advertising scenarios for each vertical.
Responsible Team
Product, content, marketing and overall showcase development specialists.
Vertical Development
How the BBIN Vertical Develops
The work starts with selecting the product model and section structure, then moves to showcase launch, promotion and regular development of the offering.
01
Concept
Define markets, audience and the place of BBIN within the project.
02
Vertical Selection
Build the product mix and the structure of the main showcase.
03
Launch Preparation
Check the user journey, section presentation and promotional materials.
04
Development
Update the offering, launch campaigns and adjust the showcase based on audience interest.
Ready to Add BBIN?
Tell us which BBIN verticals your project needs, which markets the brand will operate in and how you want to combine Casino, Live, Sportsbook and Lottery products. We will prepare a suitable launch structure.