Four Key Categories
Sportsbook, managed trading services, betting platform and retail betting cover the core parts of the sports product.
Providers / Altenar
Altenar for a Betting Project
APIACE helps combine Altenar Sportsbook, managed trading services, betting platform and retail betting within one product system. Online betting, trading support and land-based venues receive a coordinated structure for brand development.
4
product areas
Sportsbook
sports betting
Trading
managed services
Retail
retail betting
Provider Products
Altenar Betting Ecosystem
Betting Platform
PROJECT FOUNDATION
The central foundation for sports betting, events, betting lines and brand development in selected markets.
Sportsbook
A sports category for popular events, different betting markets and regular audience activity.
Managed Trading Services
Professional support for the betting line, risk and day-to-day operation of the sports product.
Retail Betting
Betting for land-based venues with a clear user experience and unified brand logic.
Overview
Altenar for Online and Retail Betting
Altenar suits projects that need to combine sports betting, trading support and land-based venues within one business model. Categories can be developed independently, or the betting platform can be used as the brand foundation.
Unified Brand Model
Online betting, the trading team and retail venues operate as connected categories within one project.
Foundation for Growth
A project can begin with key products and expand the offering as the audience develops.
Online and Retail Should Complement Each Other
A unified presentation preserves brand recognition, while separate journeys for digital and land-based channels make the product clearer.
Products
Altenar Products
Build your own configuration from Sportsbook, a betting platform, managed trading services and retail betting.
Altenar Betting Platform
The sports-product foundation for events, betting lines, different markets and brand development.
Sportsbook Altenar
A sports lobby for popular events, competitions and different bet types.
Altenar Managed Trading Services
Betting-line support, risk management and day-to-day operation of the sports category.
Altenar Retail Betting
A product for land-based venues that connects the familiar betting format with the unified brand model.
Ecosystem
Four Categories in One Betting System
Altenar connects the key parts of a sports project within one business model. The betting platform forms the foundation, Sportsbook provides the user lobby, managed trading services support day-to-day operations and retail betting expands the brand’s presence.
Betting Platform
Combines the core sports-product categories within one complete structure.
Sportsbook
Creates a sports lobby for events, competitions and betting.
Trading Services
Support the betting line, risk control and day-to-day product development.
Retail Betting
Creates a standalone journey for land-based venues and offline audiences.
Unified Brand
Online and retail categories receive a coordinated presentation.
Different Segments
The project can serve digital audiences and visitors to land-based venues.
Different Markets
The product set can be adapted to the project model and priority launch countries.
Staged Development
The brand can begin with a key category and expand the system as it grows.
Project Structure
How to Structure a Project with Altenar
The core brand model is defined first, followed by Sportsbook, trading support and the retail category. This structure preserves a clear role for each product.
Business Structure
01The core markets, audience and sports-project format are defined.
02Altenar products for the first launch stage are selected.
03Online betting, trading support and retail receive their own categories.
04The project expands according to demand, results and brand strategy.
Player Journey
01The user discovers the sports lobby online or at a land-based venue.
02The brand offers suitable events, competitions and bet types.
03The player continues activity within the clear journey of the selected channel.
04New events and sports seasons create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, define the markets, product model, priority sports categories, the role of retail and the project-development sequence.
Project Model
Whether the foundation will be an online Sportsbook, retail betting or a combined format.
Markets and Licences
Launch countries, local restrictions and availability of individual products.
Currencies and Audience
Operating currencies, local preferences and player expectations in each market.
Offering Composition
Which products are needed at launch and which categories will be connected as the project grows.
Online and Retail
Priorities across the digital lobby, land-based venues and unified brand presentation.
Responsible Team
Product, trading, marketing, retail, analytics and brand-development specialists.
Integration Stages
Altenar Integration Stages
Work progresses from selecting the model and product set to launching the sports category and further scaling the project.
01
Concept
Define the markets, audience, business model and priority products.
02
Offering Assembly
Build the structure for Sportsbook, trading support and retail betting.
03
Launch Preparation
Check the user journey, category presentation and team readiness.
04
Scaling
Expand the product set and strengthen the categories with the greatest potential.
Ready to Connect Altenar?
Tell us which Altenar products your project needs, which markets the brand will operate in and how you want to combine online betting, trading support and retail betting. We will prepare the connection and launch structure.