Four Key Verticals
Sportsbook, Managed Trading Services, Betting Platform and Retail Betting cover the main parts of the sports product.
Providers / Altenar
Altenar for a Betting Project
APIACE helps bring Altenar Sportsbook, Managed Trading Services, Betting Platform and Retail Betting into a unified product system. Online betting, trading support and land-based locations receive a coordinated structure for brand development.
4
product verticals
Sportsbook
sports betting
Trading
managed services
Retail
retail betting
Provider products
Altenar Betting Ecosystem
Betting Platform
PROJECT FOUNDATION
The central foundation for sports betting, events, betting lines and brand development across selected markets.
Sportsbook
A sports vertical for popular events, different betting markets and regular audience activity.
Managed Trading Services
Professional support for the betting line, risk and day-to-day operation of the sports product.
Retail Betting
Betting for land-based locations with a clear user experience and unified brand logic.
Overview
Altenar for Online and Retail Betting
Altenar suits projects that need to combine sports betting, trading support and land-based locations within one business model. Individual verticals can be developed independently or the Betting Platform can be used as the brand foundation.
Unified Brand Model
Online betting, the trading team and retail locations operate as connected verticals of one project.
Foundation for Growth
The project can start with key products and expand the offering as the audience develops.
Online and Retail Should Complement Each Other
A unified presentation helps preserve brand recognition, while separate flows for digital and land-based channels make the product clearer.
Products
Altenar Products
Build your own configuration from Sportsbook, Betting Platform, Managed Trading Services and Retail Betting.
Altenar Betting Platform
The foundation of the sports product for events, betting lines, different markets and brand development.
Sportsbook Altenar
A sports showcase for popular events, competitions and different bet types.
Altenar Managed Trading Services
Betting line support, risk management and support for the day-to-day operation of the sports vertical.
Altenar Retail Betting
A product for land-based locations that helps connect the familiar betting format with the unified brand model.
Ecosystem
Four Verticals in a Unified Betting System
Altenar connects key parts of a sports project within a common business model. The Betting Platform forms the foundation, Sportsbook handles the user showcase, Managed Trading Services support day-to-day operations, and Retail Betting expands the brand’s presence.
Betting Platform
Brings the main sports product verticals together in a cohesive structure.
Sportsbook
Creates a sports showcase for events, competitions and betting.
Trading Services
Support the betting line, risk control and day-to-day product development.
Retail Betting
Creates a standalone flow for land-based locations and offline audiences.
Unified Brand
Online and retail verticals receive a coordinated presentation.
Different Segments
The project can serve digital audiences and visitors to land-based locations.
Different Markets
The product mix can be adapted to the project model and priority launch countries.
Gradual Development
The brand can start with a key vertical and expand the system as it grows.
Project Structure
How to Build a Project with Altenar
First, the core brand model is defined, then Sportsbook, trading support and the retail vertical are formed. This structure helps keep the role of each product clear.
Business Structure
01Define the main markets, audience and format of the sports project.
02Select Altenar products for the first launch stage.
03Online betting, trading support and retail receive their own areas.
04The project expands based on demand, results and brand strategy.
Player Journey
01The user discovers the sports showcase online or at a land-based location.
02The brand offers suitable events, competitions and bet types.
03The player continues activity within a clear flow for the selected channel.
04New events and sports seasons create additional reasons to return.
What to Consider
What to Consider Before Connection
Before launch, it is important to define markets, the product model, priority sports verticals, the role of retail and the sequence of project development.
Project Model
Will the foundation be an online Sportsbook, Retail Betting or a combined format?
Markets and Licences
Launch countries, local restrictions and availability of individual games.
Currencies and Audience
Operating currencies, local preferences and player expectations in each market.
Offer Composition
Which products are needed at launch and which verticals will be connected as the project grows.
Online and Retail
Priorities between the digital showcase, land-based locations and unified brand presentation.
Responsible Team
Product, trading, marketing, retail, analytics and brand development specialists.
Integration Stages
Altenar Integration Stages
Work progresses from selecting the model and product mix to launching the sports vertical and further scaling the project.
01
Concept
Define markets, audience, business model and priority products.
02
Building the Offering
Build the structure for Sportsbook, trading support and Retail Betting.
03
Launch Preparation
Check the user journey, presentation, collections and team readiness.
04
Scaling
Expand the product mix and strengthen the verticals with the greatest potential.
Ready to Connect Altenar?
Tell us which Altenar products your project needs, which markets the brand will operate in and how you want to combine online betting, trading support and Retail Betting. We will prepare the integration and launch structure.