Online Pokies
Pokies form the foundation of the digital lobby and support regular game-lobby updates.
Providers / Ainsworth
Ainsworth for a Casino Platform
APIACE helps bring Ainsworth pokies, Gaming Machines and other casino games into one unified brand lobby. The content suits online casinos, gaming venues and projects that need to combine a digital catalogue with the familiar machine format.
3
product areas
Pokies
online catalogue
Machines
gaming machines
Casino
different game formats
Provider Products
Ainsworth Game Categories
Pokies
The main catalogue for the online lobby, themed collections and regular lobby updates.
Casino Games
Additional game categories for expanding the brand’s main lobby.
Gaming Machines LAND-BASED VERTICAL A separate vertical for gaming venues, land-based locations and projects using the familiar machine format.Online Catalogue and Gaming Machines
Pokies form the digital lobby, while Gaming Machines create a standalone vertical for land-based venues and gaming floors.
Overview
Ainsworth for Online and Land-Based Gaming Projects
Ainsworth suits projects that need to combine a digital pokies catalogue with Gaming Machines. Each vertical can be presented as a separate area while retaining a unified brand style and a clear selection structure.
Gaming Machines
The land-based vertical suits gaming venues and locations using the familiar machine format.
Unified Presentation
The online catalogue and land-based gaming areas can be brought together within one brand visual system.
Online and Land-Based Formats Are Better Separated
Separate sections help maintain a clear user journey and account for the specific features of each gaming venue.
Products
Ainsworth Products
Build an online pokies lobby, add a Gaming Machines vertical and expand the offering with other casino formats.
Ainsworth Pokies
A catalogue for the online lobby, themed sections, personalised collections and regular lobby updates.
Ainsworth Casino Games
Additional game categories for expanding the range and serving different audience preferences.
LAND-BASED VERTICAL
Ainsworth Gaming Machines
A vertical for gaming venues, land-based locations and projects that need the familiar Gaming Machines format.
Gaming Machines
Gaming Machines as a Standalone Vertical
Ainsworth Gaming Machines should be presented separately from the online catalogue. This structure suits gaming venues and land-based locations, helps organise the floor into areas and retains a clear content presentation.
GAMING AREA FOR A LAND-BASED VENUE
A Clear Gaming-Floor Structure
Machines can be arranged by theme, popularity and session type, creating separate areas for different audience preferences.
Themed Areas
Machines are grouped by visual style and game type.
Clear Selection
Dividing the floor helps visitors find the right format more quickly.
Visible New Releases
New games receive a dedicated position and do not get lost within the wider venue.
Unified Style
Different areas retain the venue’s overall visual system.
Flexible Floor Organisation
The gaming floor can be divided by theme, audience and session type.
Connection to the Online Lobby
The digital catalogue and land-based vertical can be developed under one brand.
Project Structure
How to Organise an Ainsworth Project
The project format is defined first, then online pokies and Gaming Machines receive standalone areas. The user sees a clear offering whether interacting with the digital lobby or a land-based venue.
Offering Formation
01The markets, audience and Ainsworth’s role within the project are defined.
02Online pokies and Gaming Machines are separated into standalone verticals.
03Content is distributed by theme, popularity and session type.
04The lobby and gaming areas are updated according to audience interest.
Player Journey
01The user opens the online lobby or visits a gaming venue.
02The project offers pokies, Gaming Machines or other casino games.
03The player selects content within a clear, standalone vertical.
04New collections and updates create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, it is important to define the markets, project format, catalogue composition, currencies, the role of Gaming Machines and the team responsible for developing each vertical.
Project Model
Whether Ainsworth will be presented in an online casino, gaming venue or combined model.
Markets and Licences
Launch countries, local restrictions and the availability of individual games and machines.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Offering Composition
The balance between online pokies, Gaming Machines and other casino categories.
Gaming Machine Presentation
Area placement, the visibility of new releases and clear content separation within the venue.
Responsible Team
Product, content, marketing, analytics and gaming-area support specialists.
Integration Stages
Ainsworth Integration Stages
The work runs from selecting the project format and content composition to launching separate verticals and continuing to develop the lobby.
01
Concept
Define the markets, audience and role of online pokies and Gaming Machines.
02
Offering Assembly
Build the game set and separate areas for each vertical.
03
Launch Preparation
We check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, shift priorities and strengthen popular gaming zones.
Ready to Connect Ainsworth?
Tell us which Ainsworth products your project needs, which markets the brand will operate in and how you want to separate online pokies and Gaming Machines. We will prepare the integration and launch structure.