Online Slots
Slots form the foundation of the digital showcase and support regular updates to the game lobby.
Providers / Ainsworth
Ainsworth for a Casino Platform
APIACE helps combine Ainsworth slots, gaming machines and other casino games in a unified brand showcase. The content suits online casinos, gaming halls and projects that need to combine a digital catalogue with the familiar gaming machine format.
3
product verticals
Slots
online catalogue
Machines
gaming machines
Casino
different game formats
Provider products
Ainsworth Game Categories
Slots
The main catalogue for the online lobby, themed collections and regular showcase updates.
Casino Games
Additional game categories for expanding the brand’s overall showcase.
Gaming Machines LAND-BASED VERTICAL A separate vertical for gaming halls, land-based venues and projects using the familiar gaming machine format.Online Catalogue and Gaming Machines
Slots form the digital showcase, while gaming machines create a standalone vertical for land-based venues and gaming halls.
Overview
Ainsworth for Online and Land-Based Gaming Projects
Ainsworth suits projects that need to combine a digital slot catalogue with gaming machines. Each vertical can be presented as a standalone zone while maintaining a unified brand style and clear selection structure.
Gaming Machines
The land-based vertical suits gaming halls and venues using the familiar gaming machine format.
Unified Presentation
The online catalogue and land-based gaming zones can be connected through a unified brand visual system.
Online and Land-Based Formats Should Be Separated
Separate sections help keep the user journey clear and account for the specifics of each gaming venue.
Products
Ainsworth Products
Build an online slot showcase, add the gaming machine vertical and extend the offering with other casino formats.
Ainsworth Slots
A catalogue for the online lobby, themed sections, personalised collections and regular showcase updates.
Ainsworth Casino Games
Additional game categories for expanding the range and serving different audience preferences.
LAND-BASED VERTICAL
Ainsworth Gaming Machines
A vertical for gaming halls, land-based venues and projects that need the familiar gaming machine format.
Gaming Machines
Gaming Machines as a Standalone Vertical
Ainsworth gaming machines are best presented separately from the online catalogue. This structure suits gaming halls and land-based venues, helps organise the space into zones and keeps the content presentation clear.
GAMING ZONE FOR A LAND-BASED VENUE
Clear Gaming Hall Structure
Machines can be organised by theme, popularity and session type, creating separate zones for different audience preferences.
Themed Zones
Machines are grouped by visual style and game character.
Clear Choice
Dividing the space helps visitors find the right format faster.
Visible New Releases
New games receive a dedicated position and do not get lost in the overall hall.
Unified Style
Different zones retain the venue’s overall visual system.
Flexible Space Organisation
The gaming hall can be divided by themes, audiences and session types.
Connection with the Online Showcase
The digital catalogue and land-based vertical can be developed under one brand.
Project Structure
How to Structure a Project with Ainsworth
First, the project format is defined, then online slots and gaming machines receive standalone zones. The user sees a clear offering whether interacting with the digital showcase or a land-based venue.
Building the Offering
01Define the markets, audience and role of Ainsworth within the project.
02Online slots and gaming machines are separated into standalone verticals.
03Content is organised by theme, popularity and session type.
04The showcase and gaming zones are updated based on audience interest.
Player Journey
01The user opens the online showcase or visits a gaming venue.
02The project offers slots, gaming machines or other casino games.
03The player selects content within a clear standalone vertical.
04New collections and updates create additional reasons to return.
What to Consider
What to Consider Before Connection
Before launch, define the markets, project format, catalogue composition, currencies, the role of gaming machines and the team responsible for developing each vertical.
Project Format
Whether Ainsworth will be presented in an online casino, gaming hall or combined model.
Markets and Licences
Launch countries, local restrictions and availability of individual games and gaming machines.
Currencies and Stakes
Operating currencies, stake ranges and audience expectations in each market.
Offering Composition
The balance between online slots, gaming machines and other casino categories.
Gaming Machine Presentation
Zone placement, visibility of new releases and clear content separation within the venue.
Responsible Team
Product, content, marketing, analytics and gaming-zone support specialists.
Connection Stages
Ainsworth Connection Stages
Work progresses from selecting the project format and content composition to launching separate verticals and further developing the showcase.
01
Concept
Define the markets, audience and role of online slots and gaming machines.
02
Building the Offering
Define the game composition and separate zones for each vertical.
03
Launch Preparation
Check the user journey, presentation, collections and team readiness.
04
Development
Update the catalogue, change priorities and strengthen high-demand gaming zones.
Ready to Connect Ainsworth?
Tell us which Ainsworth products your project needs, which markets the brand will operate in and how you want to separate online slots and gaming machines. We will prepare the connection and launch structure.