Providers / Yggdrasil API

Connecting the Yggdrasil API to a Casino Platform

APIACE helps add Yggdrasil pokies, casino games and jackpot games to the shared lobby, while engagement tools can be used for regular campaigns and audience return. Content and promotional experiences operate as one product model.

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4
product areas
Pokies
catalogue foundation
Jackpots
games with major prizes
Engagement
audience retention
Overview

Yggdrasil as a Content and Promotional Ecosystem

Yggdrasil supports a product built around more than the game catalogue alone. Pokies, casino games and jackpot games form the lobby, while additional tools help create events, campaigns and repeat entry points for players.

Distinctive Pokies Catalogue

Pokies become the foundation for themed sections, collections and regular lobby updates.

Jackpot Focus

Games with large prizes create a separate communication opportunity and a reason for the audience to return.

Engagement Tools

Game events and campaigns help maintain interest between new game releases.

Campaigns Are Planned for Each Market

Availability of mechanics, games and promotional scenarios may differ depending on the country, licence and project terms.

Products

Yggdrasil Products

Build a game lobby from pokies, casino games and jackpot games, then supplement it with tools for regular audience engagement.

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Player Retention

How Engagement Tools Strengthen the Game Catalogue

Game content attracts users to the lobby, but regular return requires additional reasons. Yggdrasil tools help connect games with events, campaigns and clear goals for the audience.

RETENTION AND ENGAGEMENT

Campaigns Around Game Content

The operator can plan regular activities around individual games, categories and periods, maintaining interest without constantly rebuilding the lobby.

Game Events

Additional activities around selected games.

Seasonal Campaigns

Reasons to return during holidays and event periods.

Player Goals

Clear participation and progressive-journey scenarios.

Themed Collections

Content is grouped around a shared idea or event.

More Repeat Visits

Regular events give players additional reasons to return to a familiar lobby.

Managed Activity

The operator can compare campaigns and strengthen scenarios that work better with the audience.

How It Works

How Yggdrasil Works Within a Project

The operator first builds the game catalogue, then distributes content across the lobby and links it to an event calendar. The player receives a clear journey from a category or campaign to launching the selected game.

Building the Offering

01The markets, audience and Yggdrasil’s role in the overall casino structure are defined.
02Pokies, casino games, jackpot series and priority categories are selected.
03Content is arranged across collections, new releases and dedicated promotional areas.
04The event calendar helps refresh catalogue entry points regularly.

Player Journey

01The player opens the casino through the catalogue, a themed collection or an active campaign.
02The lobby displays available games and events based on the market and preferences.
03The user launches a game and participates in an available engagement experience.
04New events and collections create additional reasons to return.
Key Considerations

What to Consider Before Connection

Before launch, the markets, catalogue scope, currencies, the role of jackpot games and the campaign calendar for audience retention must be defined.

Role in the Product

Whether Yggdrasil will be a standalone section, part of an aggregator or the basis of themed collections.

Markets and Licences

Launch countries, local restrictions and availability of individual games and tools.

Currencies and Stakes

Operating currencies, stake ranges and audience expectations in each market.

Catalogue Scope

The balance between pokies, casino games, jackpots and themed collections.

Retention Scenarios

The event calendar, campaign frequency and role of different mechanics in the overall strategy.

Responsible Team

Product, content, marketing, analytics and game-offering support specialists.

Integration Stages

Yggdrasil Connection Stages

Work progresses from selecting content and the lobby structure to launching campaigns and subsequently developing the gaming ecosystem.

01

Concept

We define the markets, audience, categories and the role of engagement tools.

02

Catalogue Assembly

We build the game list, jackpot area, collections and campaign calendar.

03

Launch Preparation

We test the lobby, user journey, promotional areas and team readiness.

04

Development

We update the catalogue, launch new events and strengthen successful scenarios.

Ready to Connect Yggdrasil?

Tell us which Yggdrasil products your casino needs, which markets the brand will operate in and how you plan to retain the audience. We will prepare a connection and launch structure.

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