Providers / Play'n GO API

Connecting the Play'n GO API to a Casino Platform

APIACE helps add Play'n GO pokies, mobile games, table games and other casino games to a unified brand lobby. Content can be arranged by genre, collection and market while maintaining a convenient gaming journey across smartphones, tablets and desktop devices.

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4
product areas
Pokies
catalogue foundation
Mobile
games for smartphones
Casino
different game formats
Overview

Play'n GO in a Modern Game Lobby

Play'n GO suits projects that need a strong pokies catalogue and an equally convenient presentation on mobile and larger screens. The games can be used as a standalone section, the basis of themed collections or part of a multi-provider casino.

Strong Pokies Segment

Pokies form the catalogue foundation, support regular activity and provide material for different promotional scenarios.

Mobile Experience

The content is convenient for audiences who play more often on smartphones and expect quick access to favourite categories.

Flexible Structure

Pokies, table games and other casino games can be arranged by genre, collection and display priority.

The Catalogue Is Selected for Each Market

The game set may differ depending on the country, currency, licence, audience and commercial terms of the project.

Products

Play'n GO Products

Build the main pokies lobby, create a dedicated mobile catalogue and supplement the range with classic and other casino formats.

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Mobile Lobby

The Mobile Lobby as a Standalone Product

Mobile audiences often interact with a casino differently: they choose games faster, return more frequently for short sessions and expect clear navigation without unnecessary steps. The Play'n GO mobile lobby should therefore be designed as a standalone experience.

MOBILE FOCUS

A Catalogue for Smartphone Play

Games and collections can be arranged so users quickly find the right format without becoming lost among numerous categories.

Quick Entry

Popular games and collections appear on the first screens.

Short Sessions

The content suits frequent returns throughout the day.

Familiar Navigation

Categories remain clear across different screen sizes.

Fewer Steps

The player moves faster from opening the casino to choosing and launching a game.

Convenient Screen Layout

Cards, categories and banners adapt to a compact mobile lobby.

Personalised Collections

Interest history helps place the most suitable games closer to the start of the catalogue.

More Return Visits

A clear mobile experience creates more reasons to return to the casino regularly.

How It Works

How Play'n GO Works Within a Project

The operator first defines Play'n GO’s role in the overall lobby and separately designs the mobile experience. Content is then arranged by category, collection and device, giving the player one clear journey.

Building the Offering

01The markets, audience and Play'n GO’s place in the overall casino structure are defined.
02Pokies, mobile games, table games and other casino games are selected.
03Content is arranged by category, collection and experiences for different devices.
04The lobby is updated based on player interest and the results of individual categories.

Player Journey

01The player opens the casino on a smartphone, tablet or computer.
02The lobby displays available games based on the device, country and preferences.
03The user selects a category and launches a game within the shared brand ecosystem.
04Activity history helps improve collections and content-display order.
Key Considerations

What to Consider Before Connection

Before launch, the markets, catalogue scope, currencies, mobile-lobby structure and the team responsible for developing the segment must be defined.

Role in the Product

Whether Play'n GO will be a standalone section, part of an aggregator or the basis of themed collections.

Markets and Licences

Launch countries, local restrictions and availability of individual games and categories.

Currencies and Stakes

Operating currencies, stake ranges and audience expectations in each market.

Catalogue Scope

The balance between pokies, table games and additional casino formats.

Mobile Presentation

Categories, cards, collections and banners for quick selection on a compact screen.

Responsible Team

Product, content, marketing, analytics and game-offering support specialists.

Integration Stages

Play'n GO Connection Stages

Work progresses from selecting content and the lobby structure to launching across different devices and subsequently developing the catalogue.

01

Concept

We define the markets, audience, categories and Play'n GO’s role within the casino.

02

Catalogue Assembly

We build the game list, lobby structure and a dedicated mobile experience.

03

Launch Preparation

We test the user journey, game availability and presentation across different screens.

04

Development

We update the catalogue, launch campaigns and improve the mobile lobby based on audience interest.

Ready to Connect Play'n GO?

Tell us which Play'n GO categories your casino needs, which markets the brand will operate in and the role of the mobile audience. We will prepare a connection and launch structure.

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