Strong Pokies Segment
Pokies form the catalogue foundation, support regular activity and provide material for different promotional scenarios.
APIACE helps add Play'n GO pokies, mobile games, table games and other casino games to a unified brand lobby. Content can be arranged by genre, collection and market while maintaining a convenient gaming journey across smartphones, tablets and desktop devices.
Content for convenient play on smartphones and tablets in any user flow.
Classic formats for players who prefer familiar rules.
Casino Games Additional game categories for expanding the brand’s main lobby.Players can choose content and return to familiar categories regardless of screen size.
Play'n GO suits projects that need a strong pokies catalogue and an equally convenient presentation on mobile and larger screens. The games can be used as a standalone section, the basis of themed collections or part of a multi-provider casino.
Pokies form the catalogue foundation, support regular activity and provide material for different promotional scenarios.
The content is convenient for audiences who play more often on smartphones and expect quick access to favourite categories.
Pokies, table games and other casino games can be arranged by genre, collection and display priority.
The game set may differ depending on the country, currency, licence, audience and commercial terms of the project.
Build the main pokies lobby, create a dedicated mobile catalogue and supplement the range with classic and other casino formats.
Connecting the pokies catalogue for the main lobby, themed sections, personalised collections and regular lobby updates.
A mobile game catalogue for smartphones and tablets focused on quick selection, convenient navigation and frequent short sessions.
Classic table games for users who value familiar rules, clear choices and a familiar gaming rhythm.
Additional casino categories for expanding the range and serving different gaming preferences.
Mobile audiences often interact with a casino differently: they choose games faster, return more frequently for short sessions and expect clear navigation without unnecessary steps. The Play'n GO mobile lobby should therefore be designed as a standalone experience.
Games and collections can be arranged so users quickly find the right format without becoming lost among numerous categories.
Popular games and collections appear on the first screens.
The content suits frequent returns throughout the day.
Categories remain clear across different screen sizes.
The player moves faster from opening the casino to choosing and launching a game.
Cards, categories and banners adapt to a compact mobile lobby.
Interest history helps place the most suitable games closer to the start of the catalogue.
A clear mobile experience creates more reasons to return to the casino regularly.
The operator first defines Play'n GO’s role in the overall lobby and separately designs the mobile experience. Content is then arranged by category, collection and device, giving the player one clear journey.
Before launch, the markets, catalogue scope, currencies, mobile-lobby structure and the team responsible for developing the segment must be defined.
Whether Play'n GO will be a standalone section, part of an aggregator or the basis of themed collections.
Launch countries, local restrictions and availability of individual games and categories.
Operating currencies, stake ranges and audience expectations in each market.
The balance between pokies, table games and additional casino formats.
Categories, cards, collections and banners for quick selection on a compact screen.
Product, content, marketing, analytics and game-offering support specialists.
Work progresses from selecting content and the lobby structure to launching across different devices and subsequently developing the catalogue.
We define the markets, audience, categories and Play'n GO’s role within the casino.
We build the game list, lobby structure and a dedicated mobile experience.
We test the user journey, game availability and presentation across different screens.
We update the catalogue, launch campaigns and improve the mobile lobby based on audience interest.
Tell us which Play'n GO categories your casino needs, which markets the brand will operate in and the role of the mobile audience. We will prepare a connection and launch structure.