Providers / NetEnt API

Connecting the NetEnt API to a Casino Platform

APIACE helps add NetEnt pokies, jackpot games, table games and branded games to a shared casino offering. Content can be distributed across categories, markets and promotional campaigns while preserving a consistent user journey within the brand.

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4
product areas
Pokies
the foundation of the game catalogue
Jackpots
games with major prizes
Branded
recognisable game series
Overview

NetEnt in the Casino Game Offering

NetEnt helps create a prominent and easy-to-navigate casino content section, from the core pokies library to jackpot and branded series. The operator can use the games as a standalone category or include them in a shared catalogue with other suppliers.

Strong Pokies Catalogue

Pokies become the foundation of a dedicated section, themed collections and regular game-offering updates.

Jackpot Focus

Games with major prizes create a separate reason for players to return and support prominent campaigns.

Recognisable Categories

Table and branded games diversify the catalogue and help create dedicated zones within the casino.

Content Is Selected for Each Market

Individual games and series may vary by country, currency, licence and the project’s commercial terms.

Products

NetEnt Products

Build the core pokies catalogue, add jackpot mechanics, classic table games and branded content for dedicated promotional zones.

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Capabilities

What the Operator Gets with NetEnt

NetEnt content can be used as a strong standalone casino category: build collections, maintain a promotional calendar and combine broad-appeal pokies with more prominent jackpot and branded series.

Different Game Formats

Pokies, jackpots, table games and branded games support several scenarios within one offering.

Expressive Presentation

The games work well in banners, themed zones and collections with strong visual emphasis.

Recognisable Content

Branded series attract attention faster and create dedicated entry points into the catalogue.

Local Configuration

The offering can be selected for the target country, currency and interests of a specific audience.

Lobby Structure

Games are organised by genre, new releases, popularity, jackpots and dedicated promotional categories.

Promotional Campaigns

The content suits themed weeks, new-release launches and campaigns built around individual series.

Demand Monitoring

Results by category and individual game help refine the content mix and display order.

Offering Updates

The catalogue can be developed gradually while balancing proven games with new releases.

How It Works

How NetEnt Works within the Project

The operator defines NetEnt’s role in the shared game offering, selects priority categories and creates a clear player journey from a promotional banner or casino section to launching the selected game.

Building the Section

01The target markets, audience and NetEnt’s place in the overall casino structure are defined.
02Pokies, jackpot, table and branded games are selected for specific sections.
03Content is organised into categories, collections, new releases and promotional zones.
04The content mix and display order are updated based on player interest and campaign results.

Player Journey

01The player opens the relevant section, themed collection or promotional page.
02The offering shows available games based on country, currency and device.
03The selected game launches within the shared brand ecosystem using one profile and balance.
04Activity history helps improve collections and select content for future campaigns.
Key Considerations

What to Consider Before Connection

Before launch, it is important to define the markets, catalogue composition, role of jackpot and branded games, lobby structure and the team responsible for further development of the category.

Role in the Product

Whether NetEnt will be a dedicated section, part of a shared aggregator or the basis of specific themed collections.

Markets and Licences

Launch countries, regional restrictions and availability of individual games and series.

Currencies and Stakes

Operating currencies, stake ranges and audience expectations in each market.

Catalogue Composition

The balance between core pokies, jackpot games, classic formats and branded series.

Promotions and Presentation

Lobby sections, banners, collections and advertising scenarios for different content categories.

Responsible Team

Product, content, marketing, analytics and game-offering support specialists.

Integration Stages

NetEnt Integration Stages

The work progresses from selecting content and structuring the section to launching the offering and continuing catalogue updates.

01

Concept

We define the markets, audience, categories and NetEnt’s place within the casino.

02

Content Selection

We prepare the game list, lobby structure, jackpot zones and branded collections.

03

Launch Preparation

We test the user journey, game availability, section presentation and promotional materials.

04

Development

We update the catalogue, launch campaigns and refine the offering based on audience interest.

Ready to Connect NetEnt?

Tell us which NetEnt categories your casino needs, which markets the brand will operate in and how you plan to use jackpot and branded games. We will prepare a connection and launch structure.

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