Six Product Categories
CasinoEngine, SlotMatrix, OddsMatrix, GamMatrix, PartnerMatrix and BonusEngine cover different parts of the product and commercial model.
Providers / EveryMatrix
EveryMatrix for an iGaming Platform
APIACE helps bring CasinoEngine, SlotMatrix, OddsMatrix, GamMatrix, PartnerMatrix and BonusEngine from EveryMatrix into one unified product system. Casino, sport, players, partners and bonus campaigns receive a coordinated structure for brand development.
6
product verticals
Casino
gaming ecosystem
Sport
sports category
Growth
players and partners
Provider Products
EveryMatrix Product Ecosystem
BonusEngine
CASINO FOUNDATION
Bonus campaigns and gaming offers for retention, reactivation and audience activation.
CasinoEngine
The central casino category for a large gaming lobby, providers and different content categories.
SlotMatrix
A pokies catalogue for a standalone category, regular releases and themed collections.
OddsMatrix
A sports category for betting markets, events and a dedicated sportsbook lobby.
GamMatrix
Player and activity management for a cohesive user journey within the brand.
PartnerMatrix An affiliate category for traffic development, partnerships and brand scaling.Overview
EveryMatrix for a Comprehensive iGaming Project
EveryMatrix suits projects that need a connected product ecosystem for casino, sport, players, partners and bonus campaigns. Individual categories can be launched in stages or combined within one brand model.
Unified Business Logic
Casino, sport, audience, partners and promotional activities operate as connected categories within one project.
Foundation for Growth
The modular structure supports staged project development and strengthening in-demand categories.
Each Product Needs a Clear Role
Before launch, define which categories will form the project foundation and which will be connected as the audience and business grow.
Products
EveryMatrix Products
Build your own configuration from casino, pokies, sport, player management, affiliate functions and bonus campaigns.
BonusEngine
Bonus offers and campaigns for player activation, retention and reactivation.
CasinoEngine
A casino category for the shared gaming lobby, a large category structure and work with different content providers.
SlotMatrix
A pokies catalogue for a standalone lobby, regular releases, themed collections and game promotion.
OddsMatrix
A sports category for a dedicated betting section, events, markets and sportsbook audiences.
GamMatrix
Working with players, their profiles and activity for a unified user experience within the project.
PartnerMatrix
An affiliate category for attracting audiences, developing promotional channels and scaling the brand.
Ecosystem
Six Categories in One Product System
EveryMatrix connects the key parts of an iGaming project within one business model. CasinoEngine and SlotMatrix form the casino lobby, OddsMatrix handles sport, GamMatrix handles players, PartnerMatrix supports affiliate development, and BonusEngine manages campaigns and retention.
Casino
CasinoEngine brings together the shared gaming lobby and supports a large catalogue.
Sport
OddsMatrix creates a standalone sports section for events and bets.
Pokies
SlotMatrix creates a dedicated category for pokies content, releases and game collections.
Players
GamMatrix supports a cohesive audience journey between different brand products.
Partners
PartnerMatrix supports affiliate channel development and new-player acquisition.
Bonuses
BonusEngine supports campaigns around casino, sport and individual audience segments.
Different Markets
The product set can be adapted to the project model and priority launch countries.
Staged Development
The project can start with key categories and expand the ecosystem as it grows.
Project Structure
How to Structure a Project with EveryMatrix
The product core is defined first, followed by dedicated casino, sport, player, partner and bonus-campaign categories. This structure preserves a clear role for each solution.
Business Structure
01The core markets, audience and commercial project model are defined.
02The key EveryMatrix products for the first launch stage are selected.
03Casino, sport, players, partners and bonuses receive their own areas of responsibility.
04The ecosystem expands according to demand, results and brand strategy.
Player Journey
01The user discovers the casino, sport or a dedicated promotional campaign.
02The lobby offers the appropriate product, content or personalised offer.
03The player continues activity within the unified brand structure.
04New games, events and campaigns create additional reasons to return.
Key Considerations
What to Consider Before Connection
Before launch, define the markets, product model, priority categories, team composition and ecosystem development sequence.
Project Model
Whether the foundation will be casino, sport, a combined platform or a staged launch of several categories.
Markets and Licences
Launch countries, local restrictions and availability of individual products.
Currencies and Audience
Working currencies, local preferences and player behaviour characteristics in each market.
Ecosystem Scope
Which products are needed at launch and which categories will be connected as the project grows.
Development Strategy
Priorities across casino, sport, affiliate functions, players and bonus campaigns.
Responsible Team
Product, content, marketing, affiliate, analytics and brand-development specialists.
Integration Stages
EveryMatrix Integration Stages
Work progresses from selecting the product model and ecosystem scope to launching key categories and further scaling the project.
01
Concept
Define the markets, audience, business model and priority products.
02
Ecosystem Assembly
Build the casino, sport, player, partner and bonus-campaign structure.
03
Launch Preparation
Check the user journey, category presentation and team readiness.
04
Scaling
Expand the product set and strengthen the categories with the greatest potential.
Ready to Connect EveryMatrix?
Tell us which EveryMatrix products your project needs, which markets the brand will operate in and which categories will be prioritised. We will prepare the connection structure and staged launch.