BETBY Odds Feed
The BETBY Odds Feed helps populate a proprietary sports lobby with a current offering for popular disciplines, tournaments and events. The product suits projects that want to preserve their own brand identity, build the user journey independently and develop traditional sports and esports within one betting vertical.
What the project receives
Broad sports offering
Popular disciplines and tournaments help create a rich lobby.
Current events
The match calendar maintains regular audience interest.
Traditional sports and esports
The two verticals expand the reach and variety of the betting product.
Proprietary product presentation
The project retains its own structure, style and brand priorities.
BETBY Odds Feed for a proprietary sports lobby
The BETBY Odds Feed helps a project develop its betting vertical within its own product environment. The sports offering can be presented in the brand style, combined with familiar navigation and adapted for traditional sports, esports and the interests of selected markets.
Freedom of product presentation
The project independently defines the lobby structure and main priorities.
Event variety
The sports calendar helps engage several audience groups.
Foundation for development
The offering can be expanded with new disciplines, tournaments and collections.
How to present the BETBY Odds Feed
A strong lobby is built around the main events of the day, popular sports, prominent tournaments and clear themed collections. Users should quickly see the vertical that interests them, find the required match and retain a consistent brand experience throughout the journey.
Main events
The most anticipated matches receive a central position in the lobby.
Popular sports
In-demand disciplines form the basis of the daily offering.
Live offering
Current events maintain momentum and regular audience activity.
Esports
Gaming disciplines expand the product and attract digital audiences.
Major tournaments
Major competitions become distinct highlights within the project.
Local collections
Popular teams, leagues and championships receive a dedicated position.
From selecting a sport to the next event
Users should immediately understand the sports lobby structure, see current matches and quickly reach the relevant vertical. Proprietary brand presentation, clear categories and regular calendar updates help maintain interest in the product.
Exploring the showcase
The audience sees the events of the day, popular disciplines and major tournaments.
Choosing a category
Categories help users quickly move to the required sport or esports discipline.
Choosing an event
Prominent cards and collections simplify the search for a relevant match.
Returning
New events and tournament series provide regular reasons to open the lobby again.
BETBY Odds Feed in product campaigns
The sports offering can be developed through major tournaments, matches involving recognised teams, popular disciplines and dedicated highlights for priority markets.
Season events
Major tournaments become a natural basis for prominent campaigns.
Popular disciplines
In-demand sports receive dedicated areas and collections.
Local interests
Teams and competitions relevant to a specific market strengthen the connection with the audience.
A sports offering within a proprietary brand
BETBY helps populate a dedicated betting lobby with traditional sports and esports events while preserving the project brand presentation and room for further development.
Proprietary lobby
The project retains its style, structure and user priorities.
Broad reach
Sports and esports help engage different audience groups.
Market flexibility
Collections can be adapted to local interests and the calendar.
Room for growth
New disciplines and tournaments help expand the sports vertical.
Ready to add the BETBY Odds Feed?
Tell us which markets the project operates in, which sports and esports disciplines matter to the audience and what role the sports offering should play in your lobby. We will prepare a suitable proposal structure.