Broad Product Coverage
Casino, sportsbook, poker and bingo address different player interests within one brand.
Providers / Playtech API
Connect Playtech API to a Gaming Platform
APIACE helps combine Playtech casino games, slots, live casino, sportsbook, poker and bingo in one product ecosystem. The operator can build a multi-vertical brand, broaden audience reach and manage different gaming verticals in a unified lobby.
6
product verticals
Casino
games and live content
Sportsbook
sports betting
Poker
tournaments and community
Provider products
Playtech Ecosystem for Your Brand
Casino Games
FOUNDATION
A unified game lobby with different genres and formats for a broad audience.
Slots
Slot catalogue for regular activity, collections and promotional campaigns.
Live Casino
Live dealer games and a dedicated premium area within the casino.
Sportsbook
Sports betting for attracting audiences around events and tournaments.
Poker
Poker tables, tournaments and game scenarios with a strong social element.
Bingo Game rooms and regular sessions for a dedicated engaged audience.Overview
Playtech for a Multi-Product Gaming Brand
Playtech allows a project to be built around several major verticals at once: casino, live games, sports, poker and bingo. This range helps address different audience segments, create dedicated product areas and develop the brand without relying on a single game format.
Different Audience Segments
Each vertical attracts its own audience and creates additional reasons to return.
Ecosystem Development
The project can expand gradually by adding new categories and strengthening the most popular products.
The Product Model Is Selected Individually
The set of available products and content may vary depending on country, licence, currency and the project’s commercial terms.
Products
Playtech Products
Build a complete gaming ecosystem or connect individual verticals to strengthen an existing casino, sportsbook or poker project.
Playtech Casino Games API
Connect the shared casino game library for the main lobby, themed collections and different player engagement scenarios.
Playtech Slots API
Slot content for regular lobby updates, promotional campaigns and personalised game collections.
Playtech Live Casino API
Live dealer games for a dedicated premium area, higher engagement and longer game sessions.
Playtech Sportsbook API
Sports betting for developing event-driven traffic, working with the match calendar and attracting new audiences.
Playtech Poker API
Poker tables and tournaments for building an active community and regular competition within the brand.
Playtech Bingo API
Bingo rooms and scheduled game sessions for a standalone product with a strong social and entertainment focus.
Ecosystem
How Playtech Products Strengthen Each Other
Different verticals can be developed as standalone products, but they create the greatest value within a shared ecosystem: sports attracts event-driven audiences, casino broadens choice, live content increases engagement, while poker and bingo build communities.
Unified Game Lobby
Casino games and slots form the everyday foundation of the product and support regular activity.
Event-Driven Traffic
Sportsbook helps work with the match calendar and attract players around major events.
Premium Live Section
Dealer games create a more personal format and a dedicated area within the brand.
Poker and Bingo
Tournaments, tables and game rooms strengthen the social element and regular participation.
Different Audiences
Each product covers its own scenario and helps broaden the overall customer base.
Shared Promotional Calendar
Campaigns can be built around matches, tournaments, new releases, live events and special game sessions.
Local Adaptation
The product and content mix is selected according to audience interests and the specifics of the target market.
Brand Scaling
New verticals can be added as the project grows without changing its core concept.
How it works
How a Playtech Product Is Built
First, the role of each vertical within the brand is defined, then products are distributed across the lobby and promotional calendar. The player gets a clear journey between casino, sports, live games, poker and bingo.
Product Strategy
01Core markets, target audience and gaming brand positioning are defined.
02Priority Playtech products and the role of each vertical in the overall ecosystem are selected.
03The structure of sections, promotional areas, tournaments and the event calendar is formed.
04The product model develops according to demand, seasonality and the results of individual verticals.
Player Journey
01The player enters the brand through casino, a sports event, tournament or special offer.
02The lobby shows available products and content based on the market and user preferences.
03The player moves freely between verticals within the brand’s shared ecosystem.
04Personalised collections and campaigns help bring the user back to the most relevant product.
What to Consider
What to Consider Before Connection
Before launch, it is important to define markets, the product model, vertical composition, currencies, brand structure and the team responsible for developing each product.
Project Model
Whether Playtech will be the foundation of a multi-product brand or an addition to an existing platform.
Markets and Licences
Launch countries, local restrictions and availability of individual gaming verticals.
Currencies and Audience
Operating currencies, betting specifics and user expectations in each market.
Product Composition
Priority between casino, sportsbook, live games, poker and bingo at the first stage.
Brand Architecture
Sections, navigation, promotional areas and transitions between products within one platform.
Responsible Team
Product, content, sports, marketing, analytics and operations specialists.
Integration stages
Playtech Connection Stages
Work proceeds from selecting the product model to launching the main verticals and further expanding the ecosystem.
01
Concept
Define markets, audience, products and project positioning.
02
Building the Ecosystem
Build the structure of casino, sportsbook, the live area, poker and bingo.
03
Launch Preparation
Check the player journey, lobbies, promotional areas and readiness of each vertical.
04
Development
Expand content, add markets and strengthen the most popular products.
Ready to Connect Playtech?
Tell us which Playtech products your project needs, which markets the brand will operate in and which verticals should be included in the first launch. We will prepare a clear connection and development structure.